International Tide Products Are Popular; &Nbsp; 300 Brands Will Gather NOVO&Nbsp; MANIA

A few days ago, the organizers of NOVO MANIA revealed that the third NOVO MANIA Shanghai international brand clothing exhibition, which will be held from 7 to 9 March 2012, will usher in the grand occasion of more than 300 international tide cards gathering in Shanghai. The international trend brands from Europe, the United States and Japan, as well as selected Asian and Asian fashion brands such as China, Korea, Hongkong and Taiwan, will jointly interpret the new life of young people in three continents of Asia, Europe and the United States in the 25 thousand square meters of Shanghai Expo exhibition hall.

80, 90 Consumer groups Rapid rise

Today, after 80 and 90's becoming the mainstream consumption power of the society, their increasingly strong consumption level has become a force that can not be ignored. According to the survey, the 5 items most likely to be consumed by the "80 generation" group are clothing, electronic products, entertainment consumption, creative products and animation products. Clothing is the top priority. Their consumption concept is no longer just satisfied with the pursuit of fashion, but also reflected in the idea of choosing a brand, that is, expressing their individuality.

Create an international tide exhibition platform

With the arrival of the great 80 and 90 "tide" era, relying on the experience of Hongkong NOVO group successfully running the international fashion fashion brand for many years in mainland China, the first NOVO MANIA was held in March 2010, creating the first exhibition platform in China, which is located in the post-80s consumer group, the introduction of international costumes and personalized lifestyle, and brings together more than 100 international trend brands.

Driven by China's vibrant young consumer market, the second NOVO MANIA exhibition area expanded rapidly to 18 thousand square meters. The exhibition takes "crossover" as the theme. The cowboy craze exhibition area has gathered the most fashionable cowboy brands around the world, such as Replay, Lee, Levi s, Miss Sixty, Gas, Wrangler, G-Star RAW, CK and so on. The "street dynamic" exhibition area has brought the brand of the avant-garde brands such as, ",", ",", ",", "and". The "popular fashion" exhibition area has introduced international famous brands such as three, 150, and so on.

There will be more than 300 next year. International tide card Exhibitors

It is learnt that, in line with the strong demand of domestic retailers, distributors, agents and commercial real estate to introduce high-quality international fashion brands, NOVO MANIA2012 will present the 6 exhibition areas of "contemporary women's clothing", "cowboy craze", "fashion trend", "fashion accessories", "street movement" and "retail real estate" in Shanghai Expo exhibition hall.

In the "cowboy craze" exhibition area, NOVO MANIA has gathered the most popular jeans brands and latest concepts from New York, London, Milan, Paris and Tokyo.

In the "pop fashion" exhibition area, you can find all kinds of interesting fashion fun: hippie style printed jacket, sexy T-shirt with Pope master AndyWarhol, tight mini skirt and super size knitted fabric.

The "fashion accessories" exhibition area will display accessories that are more sexy and charming to women, such as the latest fashion shoes, bags, watches and accessories.

The "street dynamic" street dynamic exhibition area, from punk to hip-hop, from skateboarding to surfing, has created many street trend brands.

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The brand of "contemporary women's wear" exhibition area includes a series of designers with strong style, exquisite high-end. Brand jeans 。

With the rapid development of China's retail market, global retail brands are coming in, and commercial real estate is booming. The "retail real estate" exhibition area invites major retail real estate developers to display the latest shopping malls and department stores in China and Asia. For exhibitors and spectators, not only can we get the latest information of China's retail industry and the retail real estate plan in the next three to five years, but also more effectively communicate and accurately find opportunities for cooperation.