Window Models Face Big Changes

All kinds of model props in the shop.

"Now the newly opened clothing stores pay more and more attention to the display of window models."

Yesterday, Miss Wang, who lives in the source community, said.

In recent years, the window model of clothing store in our city has changed a lot. Through the large area of glass window display, various model props are wearing the latest fashion of the season, attracting consumers' attention.

Recently, on the road to Anyang, a newly opened jeans store attracted people's attention with its unique window model. Each side of the shop near the gate was hung with a row of "half body" model props. Each model prop was wearing a pair of jeans as if it were a half body person walking in the air.

"With these model props, customers do not have to look at their trousers to imagine the effect of wearing them, nor do they constantly try to wear pants that are not suitable for them."

"A half model" can better highlight the products we sell than the standard models.

Staff introduction, since the opening of the store, sales have been on the rise, which has nothing to do with the model props.

According to the briefing, the store has 30 models of props, each with a unit price of six hundred or seven hundred yuan, and the design and layout of the model props are unified by the brand head office.

"In actual sales, many customers will directly point to the clothing displayed by the model and try to wear it. The sales effect is often better than the manual shopping guide."

Lin Qiang, the head of the shop, told reporters that the window model mainly displayed the concept culture, brand style and positioning of a brand, and the model props should be able to embody the key points of appeal in the choice of clothing, such as new product listing, promotion and publicity, and brand style display. A successful promotion of model products can increase the customer's entry rate.

In the urban Hongqiao Road, all kinds of personality models allow consumers to see a smile, wearing a rabbit head prop to cater for the theme of the rabbit year, with a full set of fashion or even wig or sitting or sitting, and a separate head mold, hand model, and foot mold.

In Ruian mall, you can find the plastic model props that were popular in the last century, and you can find more innovative and different models of props than shopping malls.

These new model props often need to be customized.

"Model, half body model, neck mould, head mold, hand model, foot mould; metal texture, wood, synthetic material; standing, dancing, crawling, sitting, pitching, hanging, jumping; white, black, gold, silver, orange, yellow...

We can customize these. "

In a model prop shop in boutique Street, Ruian, the shopkeeper, Mr. Cheng said that the price of model props varies from 200 to 1000 yuan depending on the material and design sophistication.

The general clothing shop will prefer to buy basic model props, but some shop owners who pursue individuality will make various requests, which often need to be customized.

At present, there are more and more shopkeepers with this demand.

The model props in the Ruian market first appeared in the 60s of last century, when the model props were single in shape and varied in texture.

With the progress of society and the development of the consumer market, the types of clothing are becoming more and more abundant, and the shapes are becoming more and more varied. These models, materials and colors are more and more welcomed by consumers and shopkeepers.