Nearly 90% Of Consumers Do Not Buy "Low Carbon Clothing" Account.

Buying more than one polyester fabric will increase carbon emissions by 47 kilograms, equivalent to 20 kilometers of carbon emissions from driving private cars. Do you know that when we buy new clothes, we have increased carbon emissions imperceptibly. Jointly launched with Sohu Low carbon clothing According to the survey, nearly nine of adults do not buy "low carbon clothing" account, and more than half of consumers do not believe in clothing. Low carbon mark "

　　 A polyester fabric is 47 kilograms of carbon.

"Buying new clothes will also increase carbon emissions." Miss Sun, the public, was surprised to answer questions. A new cotton T-shirt is added. You have more than 6.4 kilograms of carbon and a new piece of linen clothing, which contains 3.2 kilograms of carbon. Adding a new polyester fabric is 47 kilograms of carbon, equivalent to 20 kilometers of carbon emissions from private cars. This is the data obtained by reporters through the "carbon calculator".

The results of the "low carbon clothing" survey jointly launched by our newspaper and Sohu show that the proportion of men and women involved in the survey is 6:4. 47.3% the respondents said that the frequency of their new clothes was 38.61% per quarter, 10.9% per month, 3.21% per week.

　　 Over 90% tendencies of cotton and linen fabrics

The survey shows that 65.86% of the people have not heard of the concept of low carbon clothing before. In the "low carbon clothing purchase intention" option, 89.45% of the people "care more about whether they like it or not," and 9.85% of them are willing to pay more than 10% of the price. Only 0.51% and 0.2% people respectively say "no matter what the price is, I am willing to buy" and "I am willing to pay more than 50% of the price".

Although nearly nine adults do not want to buy the "low carbon clothing", 96.57% of voters will tend to choose cotton and linen fabrics for their choice of fabric.

　　 Do you believe in low carbon labels for clothes?

In recent years, although some clothing brands have put low carbon labels on their products, surveys show that most people do not believe that clothes are "low carbon" as advertised. With regard to low carbon labels on clothing, 57.13% of voters expressed "questioning their authenticity and tending to use their own judgment to identify". 41.34% of voters said "very unbelievable, considered to be a marketing strategy", while only 1.54% of voters expressed "very confident".

Among the options for the prospect of low carbon clothing, 48.28% of voters believe that "at first may feel fresh, but it will not persist for too long, there will be no market". 41.61% of voters said "there will be a certain market, but it will not become a trend", and 10.12% of voters believe that low carbon clothing is very promising.

　　 Can "bamboo fiber" clothing be sterilized?

A bamboo fiber towel is only 9.9 yuan, and a bamboo fiber underwear is only 16 yuan... Reporters searched for "bamboo fiber" on Taobao, and found 525498 pieces of related commodities. Many businessmen played the banner of "bamboo fiber" and "low carbon" to attract customers. Taobao buyers "brown_eye" frankly, she bought bamboo fiber towels and underwear is mainly due to the importance of business publicity. sterilization "No smell" and other commodity texture, and did not take into account the true "low carbon".

Use " Bamboo fiber Is the clothing made of low carbon clothing? People in the industry say that bamboo fiber is a kind of cellulose fiber extracted from bamboo, and most of the bamboo fiber products sold on the market belong to regenerated cellulose fiber, and can not play the "low carbon" and "sterilization" effect of merchants propaganda.