After 90, Become The Second Hand Luxury Goods Leasing New Army &Nbsp; LV Chanel Is Most Popular.

Second hand luxury rental is becoming more and more popular among young white-collar workers.

　 Who rents luxury goods?

"After 80, white collar is the main force. After 90, they joined in." Julie, manager of the Milan station in Jianguomen, 1, said. Milan's main station is mainly used for second hand luxury goods business. It has been involved in leasing business 4 years ago and is well known in Beijing.

In Julie's impression, there are probably two types of people who have leasing requirements. "One is a young white collar, a company opens a party, a year-end meeting is held at the end of the year, or there are private social activities, and it is rented out for the sake of face. There is also a kind of" fashionable person "who specializes in fashion. These people have" brand control ", like changing brands and styles frequently, and choosing bags for us is a habit and a pleasure for them. Compared with the past 80's white collar "unified rental market", this year's rental market ushered in the "post-90s" crowd, "there have been 90% of newly recruited white-collar workers to join this team." Julie said.

Similarly, Yang Xu, manager of the V2 luxury exchange shop, located at Jian Wai SOHO, said, "more and more social activities provide room for development of the rental market." Yang Xu, for example, a young girl took part in a draft contest held by a TV station, specially hired two times LV bags in the shop, and rent 3 days at a time. Yang Xu said that 18 to 35 years old, with a monthly income of around 10 thousand yuan, is a leading force in the luxury rental market.

　 How much is the lease?

The reporter understands, generally speaking, the rental package should pay the full price as a deposit, and the rental price will be 3% to 5% by the day according to the old and new styles and styles, so that a price of 10 thousand yuan or so will be 300 yuan to 500 yuan a day.

"The lease will mainly be secondhand bags, and occasionally the new ones will be rented, but not many. LV and Chanel are still the most popular brands. Yang Xu told reporters that because of the need to attend the dinner, the renters usually choose fashionable handbags according to their costumes. Besides the name bag, the top grade dress is also very popular.

　 How to maintain second hand luxury goods

"What if I rent a bag is a fake? Isn't it very cheap?" in the interview, some respondents expressed concern that some people with rental demand were deterred by lack of trust. In this regard, Julie and Yang Xu explained that many years of career experience had made them "eye piercing". "Real bags can be distinguished from them, so I haven't missed them for so many years." Julie said frankly, there is no professional luxury appraisal agency in China, so the "bag collection" is entirely based on experience. "Most of the bags in the shop are impulsive consumption or are sent to the home idle, sent to consignment, and some familiar customers have come to ask for authenticity."

"Consumers can check their stores at random." Yang Xu said that from the collection stage, the "goods truth" was strictly controlled, which made the customers have full confidence in the shops. Once again, the patronage of the familiar customers and the words from friends were the secrets of several hot second-hand luxury stores.

If the rental is genuine, and what is returned is the counterfeit brand or the damaged package? "Customers pay the full deposit, and the verification code in each luxury package is unique." The two shopkeeper indicated that the renter is a person of quality, and has never been in operation for so many years.

　　 Prospects for leasing luxury goods

What is the prospect of luxury leasing in China? Optimistic and pessimistic. Consumer And experts. Yang Xu and Julie both admits that those who need are "minority". "This is related to Chinese character and traditional habits. Chinese prefer ownership, rather than save enough money to buy it, and like some European and American countries, luxury rental market is very mature." Nevertheless, the industry is optimistic that luxury leasing is still in its embryonic stage in China. With more people's recognition and acceptance, the market will be very broad in the future.