Zhang Yankai: "12Th Five-Year" Textile And Garment Industry Focuses On Developing Brand Building

The exhibition has always been a barometer of the market and industry. The exhibition has played an important role in promoting the development of the industry. Changes in the exhibits also represent changes in the industry, and the exhibition is becoming more and more diversified and large-scale.

2011 is the year when the year 12th Five-Year begins. Textile enterprises are also facing many new problems, such as rising prices of raw materials, rising exchange rates and rising labor costs. A series of rising costs, such as poor economic conditions, have brought troubles to many enterprises. With the implementation of the plan of ten years' power, the domestic demand market has gradually expanded, and China's textile industry has developed from big country to powerful country.

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Reporter: at present, small and medium-sized enterprises are facing many problems. China is also a big textile country. What are the changes in the global situation at present? How to change in the new economic situation? Get out of the predicament ?

President Zhang: in order to develop SMEs, first of all, we must have a complete industrial chain to support, grasp the right to speak, improve products, and then build new trade platform through exhibition, become a link between upstream and downstream industries, and give enterprises more demonstration platform.

Reporter: domestic enterprises pay more and more attention to brand building. Many enterprises are also starting to make their own brands. What is the level of brand development of China's textile and apparel industry? What good suggestions and suggestions do you have for brand building?

President Zhang: there are four main directions in the development of "12th Five-Year". Among them, the development of brand is one of the key directions of the textile and garment industry in the 12th Five-Year. At present, brand building is indeed in a relatively inferior position. Chinese enterprises should consider several aspects of brand development, first of all, the concept of brand should have enough characteristics to attract people; secondly, product quality, quality enterprises can survive and develop in the long run; again, it is service. Now, many brands are deeply rooted in the hearts of the people. The most important point is service, adding value-added to have brand value; finally, propaganda, good products, let more and more people know. At present, the development of domestic fabric brands is better, while the brands of home textiles and garments are slightly weaker. In fact, they can see more and analyze more international brands, and see what the characteristics of big brand products are. They are analyzed from various aspects such as color pattern design and concept, and learn from each other to enhance brand awareness.

Reporter: many enterprises are going public, but the financing of small and medium-sized enterprises is more difficult. economic situation How can the textile industry association help enterprises broaden their financing channels?

President Zhang: in fact, listing is not the only way to finance. The biggest feature of small and medium-sized enterprises is large quantity, quality, and low price. We can make use of these advantages and cooperate with overseas powerful enterprises to develop enterprises through their strength. The second is the support of local governments. As a bridge, the association builds up the relationship between banks and enterprises as far as possible, alleviating the shortage of funds.

Reporter: finally, may I ask Mr. Zhang to talk about some exhibitors of Chinese enterprises in overseas exhibitions?

President Zhang: overseas exhibitors in China are also more active. Exhibitors are not only for sale purposes, but also for displaying the corporate image. They are very effective in opening up the market. Spin. The integration of home textiles and other products brings more benefits to the enterprises participating in the exhibition, and links the upstream and downstream industrial chains together. Insisting on exhibitors will also play a good role in improving the competitiveness of products.