The Magic Of Multi Industry Convergence

In Feicheng, the story of the peach wood processing industry is circulating. The story is that in 2001, a winery tried to attract consumers and wanted to put a peach tree in the box. Ornaments 。 For this reason, a famous woodcarver Cheng Yingui was invited to design from Nantong, Jiangsu.

Not to think of it, Cheng Yin Chi not only took root in Feicheng, but also bought the winery project, and set up the Feicheng's first handicraft factory, which is the first production, processing and selling peach wood tourist handicraft.

Now, after 10 years of nurturing and development, there are more than 150 peach and wood processing enterprises in Feicheng, and 20 thousand practitioners. In 2010, the sales revenue reached 500 million yuan, and the national franchise enterprises broke through 600. At present, 80% of the peach wood tourism commodities in the domestic market are produced in Feicheng. In the old days, when the chopsticks were burning firewood and cooking, peach trees became a treasure that drove people to become rich.

"Compared with Zhejiang, Dongyang, Jiangsu, Rugao and other Chinese traditional woodcarving towns, our carving technology, in the development of peach wood tourism commodities, product There is still a certain gap between innovation, cultural taste and connotation. " Liu Xiangwei, the director of the Feicheng Tourism Bureau, said that the vitality of the tourist goods is not only the local characteristics, but also the need for continuous innovation. To this end, the Feicheng Municipal Committee and municipal government have taken a series of measures to push forward the development of the tourism industry of peach trees. Beginning in 2008, every year in early April, the Peach Blossom Festival and the national mahogany tourism commodities innovation design competition were held, attracting enterprises from all over the country to engage in the production, processing and marketing of peach wood tourism products. At this time of year, fine works of national sculptures will converge on Feicheng. At the same time, the government has hired over ten experts from Shandong University, Shandong Light Industries College, Shandong arts and crafts academy and Taishan University to form an expert think-tank of local enterprises to help enterprises crack down on bottlenecks in development and design. In April 12, 2011, the first National Museum of peach tree tourism commodities in Feicheng was opened with the theme of the peach tree tourism product exhibition. Although the exhibition hall was not large, it gathered the highest quality of the peach wood carving in the country. The wooden sword with 2 meters high was like the dragon and Dragon. Reporters also learned that Feicheng peach wood folk sculpture has been included in the provincial intangible cultural heritage protection project, and become a local characteristic brand with strong folk culture.

"Our survey found that more than 30 million Chinese and foreign tourists were received every year in Tai'an. If resources are integrated, tourism will take up the "123" industry and give full play to Tai'an's cultural advantages, resource advantages, market advantages, location advantages and industrial advantages. The popularization of these brand-name industrial and agricultural products into the tourism industry marketing system can not only complement each other, but also enrich the varieties of Tai'an's tourism commodities, and provide practical experience for the integration and development of tourism and traditional industries, which is worth trying. Zhang Zhaohui, discipline inspection leader of Tai'an Tourism Bureau, believes that enterprises are the protagonists of the market. Only enterprises take an active part in it. The market for tourist commodities can become more and more viable. The tourism industry can become bigger and bigger. What the government functional departments need to do is to work hard on the word "guidance" in two words.

Traditional industries and Tourism Emerging industries In the collision and fusion, we have found new development space and renewed vigor and vitality. Hemp textile products were once the pride of Tai'an people. In 1990, Tai'an hemp textile group invented the "hemp degumming" textile technology, won the two prize of the national invention, won the gold medal of the international exposition, and hemp textile became a unique industry in Tai'an, which made an important contribution to Tai'an's economic development. However, due to the lack of technological innovation and market shrinkage, Tai'an's Hemp textile industry once went to a trough. In recent years, with the return of people's life concept to nature, in the 2011 China International Tourism Commodities Fair and the national competition of 2010 China Tai'an and Taishan safe culture and creative tourism commodities, the Tai'an Taishan golden brocade series of tourism products, which were designed and produced by the Jinfei Hong textile limited company, won silver and gold prizes respectively. "Cannabis traditional textile products should also keep pace with the times and integrate with the tourism market, and develop the hemp textile varieties with local characteristics in Tai'an according to the different consumption needs of tourists." Jin Feihong, chairman of the textile company of Li Jungang, told reporters that in view of the needs of tourists, the hemp textile products developed by the company became a hot commodity. The current development of "woven cloth", "King silk" and bamboo fiber, soybean fiber leisure tourism products are also exported to the United States, Italy, South Korea and other countries.

The reporter has learned that in Tai'an, the list of industrial names entering the tourism commodity list is constantly being renovated, and the famous industrial products such as the health care cup, the mountain special RV, the Hai Ge beach motorcycle and other industrial brand-name products have been shining on various kinds of tourism commodities fairs in the whole country and in the province. Some light industrial products have also entered the Tai'an tourism commodity stores and major business superstores, becoming the best sellers.

Agricultural and sideline products around Taishan have been famous for their good quality and rich nutrition. In the past few years, because of the remote roads and poor traffic, agricultural and sideline products were hard to find, and sometimes they looked at the ground.

In recent years, in order to build an international tourist city in Tai'an, a large number of large tourism projects with strong radiation capabilities have been built to build the world of Taishan, the real world performance of the festival, the performance of the festival and the scenic spots. The tourist traffic and supporting facilities have been constantly improved, so that the tourism around Taishan is really moving. The agricultural and sideline products in the boudoir of Taishan also began to "fire up". A car went out of the gully and walked to the table of tourists and ordinary people.

The Taishan mountain is located in the area of Tai'an, which is the largest area of native products in Tai'an. Chestnut, walnut, daughter tea, Lei Zhencha, four famous medicines and red scale fish are all produced here. Among them, the most "story" is the "drug farmer" Zhang Yuqing, who is the successor of four famous drugs (Radix Polygoni Multiflori, Polygonatum sibiricum, Sirleaf ginseng and shikonin). He spent 18 years searching around the surrounding area, collecting the four famous medicines that are on the verge of extinction, and domesticating and cultivating them successfully. In 2006, Zhang Yuqing also contributed 1 million 300 thousand seeds of four famous medicines in Taishan, which were sowed in Taishan by airplanes, so that four famous medicines could return to nature. Zhang Yuqing said that it is his greatest desire and pursuit to develop four famous medicines in Taishan and let the world enjoy the health products of four famous medicines. Nowadays, the four famous medicine gift boxes designed as tea bags and tea powder have been placed in the major specialty stores in Tai'an, and listed in the "100 kinds of special tourism products that can not be bought in Shandong", which become the "Tai'an tourism symbol".