Heng Ren Shoe Industry 2008 "Go Beyond" New Product Orders Will Be Strong Open.

Sponsoring the World Youth Football Championships, advancing into the campus sports field morning post November 11th, Heng people (China) 2008 "surpass" the new product order will open strongly in Jinjiang.

On the order meeting, the hang people displayed several unusual highlights: as the total naming winner of the 2007 World Youth Football Tournament sponsor and the "Heng Ren Cup" Chinese football star of the selection campaign, Heng Ren (China) Limited introduced a series of new products including cotton shoes, campus fashion and leisure sports this year, and entered the field of campus sports vigorously.

In November 6th, the staff of Heng Ren (China) Limited never paid attention to football.

In the opening match of Liuzhou in Guangxi, the Chinese team won the 7 F win in Singapore at the 2007 World Youth Soccer Championship Asian preliminaries. The staff cheered cheerfully when they saw the result of the competition.

According to Mr. Zhang Yingwen, chairman of the Heng Ren (China), Heng is the sponsor of the 2007 World Youth Football Championship, and is also the supporting champion of the match - the winner of the "Heng Ren Cup" Chinese football star of hope.

Therefore, the sense of "master" of this competition is so intense.

In addition, after the final selection result of "Chinese football star of hope" comes out, the promotion of all related activities, including the right of portrait of the candidate, will be promoted by the sign of the permanent people. Unlike the usual spokesperson, the influence of this event is far more powerful than any activity that a star participates in.

"What we need to do is not to play cards according to the principle of common sense, but to get a chance before others."

Mr. Zhang Yingwen, in the face of the media, thus commented on his marketing differentiation, from the first well-known trademark in the slippers industry to the first deep involvement in football sports competitions in the slippers industry, for the first time in the field of campus sports.

After entering the campus sports field and sharing Olympic business opportunities, following the successful holding of the October cotton shoes orders for the year of October, the 11 people will hold two big orders of slippers and campus fashion leisure sports products from November to the next.

17 to 19 November, the campus fashion campaign will be unveiled.

Obviously, this is an important step in the planning of Heng people's product line.

"We want to do the best in the slippers industry, but the development of a good brand can not be restricted to the field of slippers only. It is our next step to improve the product line and go straight battalion terminal monopoly," Zhang Yingwen said.

"The first batch will show around 10 flagship stores, and 08 will come. We have to go one step ahead."

Zhang Yingwen told reporters that Heng people are deeply involved in sporting events, with the aim of enhancing the brand's influence. At the same time, they hope to change the brand image of the constant consumers in the eyes of consumers and distributors.

In the eyes of outsiders, Heng is a famous company that produces slippers, the first well-known trademark in China's slippers industry.

Why does a company that is famous for its slippers sponsor sports events?

"Now cloth shoes are more and more popular with consumers, and so far there has not been a strong leading brand in the industry, so we hope to play a certain advantage in the field of product development, channels and so on, and get a share in this field."

Su Yun, director general of Heng Ren (China) Co., explained the strategic considerations of the company.

"The next strategy of Heng people is to enter the field of campus fashion and leisure sports. It is just that the constant people launch new products and sponsor such activities, which can enhance the brand influence of Heng people in an all-round way, thus creating a good carrier for brand communication and promotion of new products."

Su Yun told reporters.

In the slippers industry, a "Sport Black Horse" "in the slippers industry, Heng people have a high reputation, but in cloth shoes, campus sports and other fields, Heng people are just a new" new man ".

Mr. Zhang Yingwen, chairman of Heng Ren (China), evaluated his business in this way.

It is understood that the Jinjiang Heng Ren shoe industry Co., Ltd., founded in 1990, is affiliated to Hongkong Heng Ren group, its affiliated company of Heng Ren (China) Limited, Heng Ren import and Export Trading Co., Ltd., Quanzhou Heng Quan Sheng travel supplies Co., Ltd.

In 2006, it succeeded in holding TESCO, a European retail giant. Its "constant brand" slippers sell well in dozens of countries and regions such as Europe, America, the Middle East, Japan and Southeast Asia.

According to Zhang Yingwen, chairman of the Heng people, with the help of the high attention of the 2007 World Youth Football Championships, the terminal will also provide a series of brand promotion activities, including sponsoring and sponsoring activities related to campus sports throughout the country.

From 14 to 16 this month, the "China Cup" football star, also known as the "Heng Ren Cup", will be held in Liuzhou, Guangxi. It will be able to narrow the distance between the permanent group and the target consumer groups, and even blow the "Campus Movement" across the country.