What Has The Canton Fair Brought To China'S Footwear Industry?

At the 102 Canton Fair, there were about more than 1300 footwear products booths, which were basically the same as the previous one.

As an important product exhibition at home and abroad, the Canton Fair can reflect the problems and current situation of China's footwear industry to some extent.

Jinjiang shoe enterprises have reduced their focus of development to the shoe and hat area of the Canton Fair and gathered shoes and hat manufacturers from all over the country.

However, compared with previous years, there are fewer enterprises from the shoe capital of Jinjiang.

Not only did some famous domestic sports shoes brands appear in the Canton Fair, but even those small and medium-sized brand enterprises were rare.

Some exhibitors said that the severe export situation forced enterprises to refocus their development.

Before the export profits of footwear products were relatively high, many enterprises wanted to take orders from the Canton Fair.

But now it's different.

For some small businesses, it is very good to maintain balance between payments and payments.

Many enterprises that used to do foreign trade are now pforming into the domestic market.

The price of footwear enterprises has increased at most. 0.5%, at the fair, a lot of shoemaking enterprises said that although the export tax rebate policy has been adjusted this year, with the appreciation of RMB and the price rise of raw materials, they are not prepared to raise their prices substantially, up to 0.3% to 0.5%, which is the normal range of annual increase.

"We will not pfer the cost rise factor to the importer, now the shoe companies rely mainly on the old customers. The EU's anti-dumping policy has a great impact on the new customers, the tax rate is too high, and the enterprises are all concerned."

China's export of European leather shoes has dropped sharply, according to the data provided by the China Light Industry Arts and crafts import and export chamber. The number of imports from the European Union (anti-dumping duty related products) declined in 1-6 this year, down 7.76% from the same period last year.

Among them, imports from China and Vietnam, which had imposed anti-dumping duties, declined. The number of imports from China was 86 million pairs and the import amount was 943 million US dollars, down 26.37% and 21.36% respectively from the same period last year.

In this regard, AOKANG import and export company official said, "many European customers have lost to Vietnam, Pakistan and other places.

Because 16.5% of the tariffs are on European dealers.

Our larger client in Italy has interrupted our cooperation because the price requirements are very demanding. "

On the Canton Fair, some shoe companies also said they did not want to go past the old road of low price and low quality.

From the Canton Fair, we can see that leather shoes with high technical content are increasing.

For example, nano technology of odor, breathable, environmentally friendly leather shoes, it is understood that each pair of leather shoes export price of between 10 to twenty dollars.

Shoemaker manufacturers are gradually leaving the market and being alone. In the Canton Fair, it is found that the proportion of shoe manufacturers has increased significantly, and dealers are less and less.

In order to enhance their brand image and gain higher profits, shoemaker manufacturers gradually separate from the original channel monopolized by distributors and start independent marketing.

In fact, the quietly changing proportion of manufacturers and distributors has not only happened at the Canton Fair.

It is understood that at the recent China International Footwear exposition, only a few shoe dealers participated in the exhibition, and the rest were manufacturers of shoe products.

Some shoe makers said that the main force of the exhibition has changed now, mostly by the manufacturer himself, who sells products and orders, because this can effectively reduce the manufacturing cost.

According to the traditional mode, when the distributor receives orders from the exhibition, it will pfer the order to the manufacturer. After the manufacturer has finished, it will be forwarded to the distributor and sold to the customer. The selling process is rather complicated, and the selling price of the product will be allocated to the distributor, so the selling cost is obviously higher.