Yangjiang Clothing Shoes Hat Industry "First Post And Post Creation" Mou Fuxing

"Before, we were wearing clothes made in Yangjiang, and now I wear clothes made in Yangjiang, but the brands of these clothes are out of town."

Yesterday, the staff of Nan en street in Jiangcheng District of Yangjiang City pointed to the clothes on his body and said with emotion.

Once, represented by "Qiao Shi" clothing such as "one of the ten top brands of Chinese clothing", Yangjiang garment industry was flourished. However, in the late 90s of last century, Yangjiang's clothing brand gradually faded out of people's sight.

Yesterday, I learned from the relevant departments of Yangjiang that with the production and development of other enterprises, the garment manufacturers in Yangjiang are growing stronger.

On the 9 th of this month, the chamber of Commerce of the clothing and footwear industry in Yangjiang was formally established.

Planning the industrial park, preparing the clothing and footwear trade fair, starting from the construction of the clothing and footwear hats in western Guangdong, the Yangjiang clothing shoes and hat industry is brewing to revitalize the past.

In 50s of last century, the down garment produced by Yangjiang Huaxin garment factory went out of the country and won the "gold medal for the European exposition". From 80s to early 90s, Yangjiang clothing was sprung up as the "song Dammam" trousers of the "Chinese generation pants king", the "ten brands of Chinese clothing" and "Qiao Shi" shirts, and the garment industry in Yangjiang created a glorious era.

But then, in the fierce market competition, the clothing industry in Yangjiang gradually fell into silence.

"At that time, many of our clothing and footwear manufacturers were still family workshops. They were generally not big enough to keep up with the management. Large enterprises were gradually disintegrating. With the influx of foreign brands and the large number of enterprises in other parts of the country, Yangjiang's clothing and shoes and hat enterprises gradually outflow, and our enterprises went downhill." Hong Bo, deputy director of Jiangcheng District, said with regret.

Liang Sanxing, general manager of Hongxing shoes and garment company of Yangjiang, said that the footwear industry in Yangjiang from 60s to 80s of the last century was still very well developed. It was an important export producing area in our province. "Wenzhou's leather shoes went to Yangjiang and the technical talents were removed. With the flow of talents to the three corners of the Pearl River, Zhejiang and other places, the footwear industry in Yangjiang also declined rapidly."

Revitalization starts with imitation OEM. However, entrepreneurs who have grown up locally have never given up their dreams.

In the 90s of last century, Liu Xinjiang, President of the clothing and footwear industry association of Yangjiang, began to go to Zhongshan, Foshan, Dongguan and even Hong Kong and Macao. She took the clothes from these areas to Yangjiang and started her business from imitation. Now the company he founded has already had a considerable scale.

Because the market risk of OEM is relatively low, enterprises do not have to exploit the market by themselves, so they only need to grasp the production links. Therefore, quite a lot of enterprises are trying to rise from the beginning of OEM.

Jin Peng Garment Development Co., Ltd., a person in charge said that only the clothing enterprises in Jiangcheng district can get the OEM rights of hundreds of clothing brands at home and abroad, showing the profound foundation of Jiangcheng's clothing industry.

According to incomplete statistics, at present, Yangjiang's clothing and footwear enterprises reach more than 1100, mainly concentrated in Jiangcheng District, employing more than 300 thousand, and 40 thousand pairs of trousers and casual pants produced daily. Many world-famous garment enterprises have entrusted Yangjiang enterprises with processing and production.

Last year, the total output value of garment industry in Jiangcheng district has exceeded 1 billion 300 million yuan, double the 613 million yuan in 2005, and the output value of clothing and footwear industry is expected to exceed 2 billion yuan this year.

Yu Hongbo said.

At present, while most enterprises rely on OEM production to accumulate foundation for development, some visionary enterprises have begun to build their own brands. "Feather Wei", "Zhuo Shi", "Hi Road", "Wei Olympic", "shark king", "double peach", "beautiful fruit" and "rich cars" and other garments are gradually expanding their domestic market.

Hu Zhifang, Secretary of the Party Working Committee of Nan en street in Jiangcheng District, said that the production of clothing and shoes and caps in Yangjiang has an industrial foundation. Now some of the talents in the field are gradually reflux, so Yangjiang's clothing shoes and hat industry has every reason to reproduce and exceed the past glory.

It is reported that, based on the establishment of the trade association of clothing and footwear, Yangjiang is planning to set up an industrial park that integrates production, circulation and research and development. The Expo of clothing and footwear industry is also in the process of preparation. With the acceleration of the pfer and upgrading of the Pearl River delta industry, the clothing shoe and hat town in western Guangdong is rising in Yangjiang.