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China Footwear Industry Plays The "Taste Marketing" Hairdryer.

2011/9/16 16:17:00 41

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Focusing on the new vision of marketing in 2011, one word is pleased to be popular in the list, which is taste marketing.

So what is "taste marketing"? It is an innovative marketing mode that is based on visual marketing, and a new weapon for enterprises to participate in fierce competition.

From a more specific professional concept, it is a common way of achieving final marketing by attracting consumers' attention through a subtle format to stimulate consumer consumption through the use of specific odour stimuli.

It is obvious that taste marketing gives market customers more acceptability than other sensory marketing methods.

Based on this, taste marketing has become an indispensable new marketing communication mode and has quietly changed the communication between consumer groups and enterprises.

At the same time, it is a happy overturn of the inherent mode of enterprise visual marketing, which has also opened up a new prelude to corporate taste marketing.

"Taste marketing is the dark horse of marketing in the new era."

Dr. Su Linke, who is stationed in England, is talking about

brand marketing

It is strongly pointed out that "taste marketing", commonly known as "nose marketing", is a new marketing mode that Oxford street is now willing to pursue.

Its value is still in continuous development and application, especially for traditional intensive industries, the potential is immeasurable.

As the Chinese shoe industry is, it is a new field of taste marketing.

In this regard, those forward-looking footwear experts have entered a series of research and discussion, so how to use the taste marketing to promote the brand new breakthroughs in shoe industry has undoubtedly become the most popular topic at present.

To be more precise, the development of the shoe industry's brand in the differentiation of marketing mode has become the guide for the gradual development of shoe marketing.

It is undeniable that in today's era of visual marketing, consumer customers will inevitably produce certain visual fatigue, and the implementation of this new marketing mode of taste marketing is just coming into being, playing a unique finishing effect.

"Wen Xiang knows brand", that is

Shoe enterprises

The motivation of taste marketing is gradually lost in the brand dream of marketing in the radical footwear marketing system, and taste marketing arouses our olfactory recognition for brand value of shoe companies.

When footwear designers or brand marketing experts fuse some unique smell into the brand design of shoes or the packaging of shoes brand, it undoubtedly drives the development of taste marketing to a certain extent.

Of course, the smell and taste implanting is just as important as the value tag of a shoe brand. If its implantation is right, it will directly affect the sales performance of the brand.

Therefore, the "taste" of taste marketing is very important, not only to satisfy the taste perception of consumer customers, but also to remind consumers of a specific brand of shoes.

Indeed, in addition to this, "taste marketing" can also add this "flavor" design in the design layout of brand shops.

According to the latest global shop fragrance citation statistics, the smell of shoes shops is generally suitable for citrus and oranges, and to a certain extent, it is also very necessary for shoe manufacturers to strictly control their shoes so as to boost the brand marketing of shoes to a new level.

Of course, at the same time, we must also clearly realize that taste marketing is only a marketing tool at the basic level, and the optimization of marketing still needs the strong support of the brand itself to achieve full effect.

Throughout the moment, many media have been delighted to strangle the 80's who have been popular in the market, and turn their attention to the new 90's.

Obviously, compared with the 80's who are getting mature gradually, the consumption taste view of the post-90s consumer group is becoming more and more.

Shoe brand

Reference standard for fashion consideration.

And taste marketing, which is not the word and marketing in the invisible mode, is the most effective way to absorb the vast number of market consumers. This may be the unique place of "taste marketing".

Obviously, marketing is revolting around the consumer groups. Therefore, while improving the comprehensive design of the current visual and auditory experience, the "taste marketing" undoubtedly provides consumers with more direct and innovative shopping enjoyment.