Women'S Clothing -- "Three Innovations" For The Market

"Fashion sense is certainly the most important thing for women's clothing. But this year, the price performance is becoming more and more important." a female garment company chief told reporters in an interview with the seventeenth China international textile fabrics and accessories (Qiu Dong) fair, which will be held on October 18th -21 at the Shanghai New International Expo Center, which will be held on October 18th.

Affected by the economic environment, women's clothing enterprises are adjusting their product mix according to market demand.

Adjusting rhythm to avoid risks

In 2011, due to the fact that the world economy is not getting warmer, the cost of production is rising, the pressure of RMB appreciation is increasing, and the consumption demand in the international range is relatively declining, the operation of fabric enterprises is under pressure.

The external sales volume of fabric enterprises has declined, and the profit margins have been narrowed.

In this case, women's clothing enterprises in the forefront of fashion should adjust their tempo and seek suitable space for development under the premise of avoiding risks.

Jiang Jiangang, deputy general manager of Jiangsu Xinmin textile Polytron Technologies Inc, told reporters that the production and operation of the company in the first half of the year were basically stable.

Huang Hua manager, who is actively preparing for the Intertextile fabric exhibition, Jiangsu Thailand Hua Industrial Co., Ltd., feels that the export market in the first half of the year is obviously insufficient, and the trend of outward movement is accelerating.

Jiangsu Huayi Clothing Co., Ltd. Zhang manager also said that the first half of the export market downturn, improved in the second half, but the impact of the global economic downturn, the end of the year to the beginning of next year, the market outlook is not optimistic.

In the first half of the year, the domestic market declined moderately, or rebounded slightly in the second half.

Women's clothing design veteran, formerly Jimei, Hangzhou

Targeted development of powerful maneuver

Yu Jianmao, general manager of Jiangsu's stock group, believes that in such a situation, if an enterprise fails to prepare, it will directly affect the survival of the enterprise if there is no targeted development of products.

At the end of last year, the company predicted that this year's market will be adjusted, and the principle is: to develop ultra-thin women's summer fabrics by using their own advantages through market research.

"This year we have stepped up the level of product development, doing something that is relatively high in value added, increasing development efforts in the European and American markets, and increasing profit margins to make up for the pressure of RMB appreciation.

In the domestic market, we should focus on developing targeted fabrics to increase the proportion of domestic sales, according to the direction of the country's vigorous development of the western region.

The practice of Jiangsu Thailand Hua Industrial Co., Ltd. is to actively develop new markets, and on the other hand, to seize the upgrading of customers in the US and Europe and increase cooperation with high-end customers.

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In view of the market situation this year, Fuhua takes corresponding measures to further close to the market and integrate into the market.

Li Daqing introduced that Fuhua's practice is to increase the fine denier F polyester products and enhance the texture to replace some of the nylon products. The two is to develop dyed fabrics for the low carbon and environmental protection market demand; the three is to increase the research and development of Imitation cotton products instead of cotton products; and the four is to optimize the products of TSE lung.

In marketing, strengthen direct sales, increase direct dialogue with brand customers, increase the frequency of promotion and promotion of new products, optimize store marketing, use existing stores to increase cooperation with customers, and continue to develop dealer channels.

"Foreign clothing traders are no longer purchasing raw materials for their own processing, but in our country to establish processing companies or commissioned processing companies to complete the processing of clothing, so the relevant fabric purchases are mostly concentrated in domestic trade or indirect foreign trade.

Therefore, on the one hand, we should further integrate domestic customer resources, improve their cooperative relations and stabilize domestic demand; on the other hand, we should increase publicity efforts by participating in exhibitions and other channels.

Jiangsu Xinmin textile Polytron Technologies Inc has the world's leading chemical fiber equipment technology, the production of polyester differential products in the same industry, the gross profit margin is higher, and the added value of products is high.

Silk and silk interwoven fabrics, rayon and rayon interwoven fabrics, and all kinds of high-grade materials are among the top three among the similar products in China.

At present, two kinds of products are mainly developed: one is polyester differential fiber, the other two is high-grade textile fabric.

"Differentiation is a way to gain advantages and reduce competition and gain relatively large profits.

Wujiang is a gathering place for textile industry. The homogenization of products is common and competition is fierce.

To this end, our company has been pursuing the development of differentiation, relying on our advantages in equipment, technology, talent, management and so on. We have worked hard in products and channels. Through constant efforts, we have achieved qualitative change through quantity accumulation to achieve differential competition, "Jiang Jiangang said.

"Three innovations" Epee

In the interview, enterprises have mentioned product innovation, channel innovation and brand innovation without exception.

Undoubtedly, this "three innovation" has become the ebb and sword for enterprises to cope with market changes.

In terms of channels, there is a common consensus among fabric enterprises. "Huayi is mainly developed by participating in exhibitions." Intertextile fabric exhibition is a good platform for combining professional and trade. The domestic market is mainly achieved through exhibitions and word-of-mouth communication in the industry, "said Zhang, manager of Huayi Clothing Co.

Jiangsu Huayi Fashion Co., Ltd. hopes to meet more Brand Company and excellent designers through exhibitions, because "enterprises hope to upgrade from OEM to ODM, expand OEM, make ODM stronger and try OBM", so at this Intertextile fabric exhibition, we will exhibit fabrics and display garments according to the technological features.

Sorting out channels, focusing on direct marketing, tending to big customers, and binding development with clothing brands have become the tricks of channel innovation for fabric enterprises.

In terms of product innovation, the consensus of enterprises is that "no product innovation can survive".

Jiangsu Thailand Hua Industrial Co., Ltd. to strengthen the research and development of new materials application and new technology, and strive to improve the added value of products.

Fuhua products are located in "high, special, new and fine", focusing on leisure, fashion, sports and outdoor clothing materials, focusing on fine denier products, Tsun lung products and dyed fabrics.

According to introducing, this year's Fuhua exhibitors focus on the fabric of yarn dyed fabric, comfortable skin fabric and MIX fabric.

The yarn dyed fabric is made of raw liquid spinning yarn, the dyeing and finishing process is shortened, and the environmental pollution is reduced. The fabric can be made into jackets and down garments by pressing and heat pfer printing. The fabric is made of high density F nylon yarn (20D/35F) and dyed with environmental protection. The style is light, perspective, and the handle is waxy and slippery. The square Mick is weighed less than 35 grams.

MIX fabric surface is crisscross crisscross cross stitch, elegant and fashionable.

At the same time, there are also hollow yarn (DuPont), Imitation cotton yarn, nylon cold ice and other new yarn.

Jiangsu shilke group focuses its product innovation on further developing its own specialty, super fine Yang white composite silk fabric.

This year's exhibitors are ultra-thin, high twist products, because "this can reduce the occupation of liquid capital and increase the added value".

In terms of brand innovation, Jiangsu's Xinmin textile Polytron Technologies Inc's "silkworm regenerated cellulose silk fabric" and "silkworm Flower brand polyester FDY full draft yarn" are famous brand products of Jiangsu province.

Recently, the "silkworm flower" trademark has been selected by the Jiangsu provincial chamber of Commerce as "the famous international brand of Jiangsu in 2011-2013."

"We have combined brand innovation with product innovation. We have established product R & D institutions in two major sectors: chemical fiber and weaving, and set up a school enterprise product development base with tertiary institutions.

In addition, we have a set of management systems to encourage, reward, supervise and implement product innovation and brand innovation, "Jiang Jiangang said.

Fuhua's brand building has been in a subtle way. Li Daqing said that clothing manufacturers pursue low cost and high quality products, and expect to establish a stable and high-quality product supply chain, which requires high quality cooperation. Therefore, Fuhua strengthens the connection with the brand customer alliance, makes strong efforts to join hands, provides good product supply, and provides apparel manufacturers with surface, auxiliary and gallant centralized procurement, providing quality products for garment manufacturers, while reducing its procurement process and procurement costs.

Whether it is channel innovation or product innovation, brand management is a long-term process, and product innovation runs through every process of every stage of enterprise development, which is consistent with the needs of the market and conforms to the brand connotation.

For example, the Jiangsu group is committed to making the sense of "making the summer women's fabric with chemical fiber to be cotton and not having to be ironed" after washing the cotton fabric. At the same time, brand building has established a cooperative relationship with the group brand GMC "made in China" and has been promoted by participating in exhibitions and forums such as Intertextile.