Inheritance And Innovation Of China'S Clothing Industry From Ningbo International Fashion Festival

From October 19 to 23, 2011, the great event of China's apparel industry -- the fifteenth Ningbo International

"The success of the Ningbo International Fashion Festival lies in four words: Inheritance and innovation.

At the same time, this is also the key to Ningbo's apparel industry in China's apparel industry.

A few days ago, Zhou Xueming, deputy executive director of the Organizing Committee of Ningbo International Fashion Festival, and deputy director of the Ningbo Municipal Commission of letters and commissions, said in an interview with reporters at the Ningbo international clothing festival press conference in Shanghai.

As a matter of fact, Ningbo is not the first city to host the international clothing festival, but it has unique advantages: as the birthplace of Hong Bang tailors and the pioneers of modern Chinese clothing, Ningbo has created many of the first Chinese clothing history: the first Western-style clothes shop, the first suit, the Chinese tunic suit, the first Western costume monograph, the first Western-style clothing craft school and so on.

In 1996, there were more than 1800 enterprises engaged in garment production in the city, and the total sales of clothing accounted for 1/10 of the whole country. Shanshan, YOUNGOR and Luo Meng had a well-known brand clothing output, accounting for more than 70% of the total clothing output in Ningbo.

When the first Ningbo international clothing festival was held in 1997, the scale of Ningbo's garment industry was well known throughout the country.

In the past 15 years, the Ningbo International Fashion Festival was held on October every year.

With the help of Ningbo International Fashion Festival,

At present, due to the turbulence of international economic situation and the rise of domestic labor costs, the development of garment industry is facing many constraints.

In this regard, Zhou Xueming said that Ningbo will actively explore the pformation and upgrading of the garment industry through "creativity, innovation and creation".

Fifteen years of life, creativity and fashion

This year is the beginning of the year 12th Five-Year. The Ningbo International Fashion Festival also ushered in its 15 year old birthday.

"Creative Ningbo and Oriental dress" is the theme of the fifteenth Ningbo International Fashion Festival.

"When we talk about innovation, there is also a concept of inheritance, because any innovation is based on the history of inheritance."

Zhou Xueming, deputy director of the Ningbo international garment Festival Organizing Committee's office and deputy director of Ningbo Municipal Commission of letters, said.

It is understood that the clothing festival in other cities is the local clothing industry association or large enterprises as the lead in the organization, and the Ningbo International Fashion Festival in the organizational planning to take innovative ways, the government and enterprises to cooperate in the exhibition, and jointly promote.

According to Zhou Xueming, this year's Ningbo International Fashion Festival has two art festivals, namely, the opening and closing ceremonies, which are sponsored by Ningbo's senior brand "YOUNGOR" and the growth oriented fashion brand "Taiping bird".

The opening ceremony takes the review of the fifteen years of the clothing festival, the promotion of Ningbo's clothing culture and the prospect of the development of the clothing industry as the main line. Through famous brands, celebrities, stars and colorful stage effects, we strive to create a festival atmosphere for the festival and enhance the participation of the people.

The closing ceremony shows the new strength and growth of Ningbo clothing through the brand theme fashion show of Taiping bird. It highlights the vitality and development prospects of Ningbo clothing.

"The purpose of doing this is to publicize its brand on the one hand, and on the other hand it can stimulate the development of the whole industry. On the basis of inheriting tradition, it shows the fashion and modernization trend of the future industry with the language of clothing."

Zhou Xueming said.

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In addition, this year's Ningbo International Fashion Festival has another innovation. The construction of Hefeng creative Plaza, which is invested by the Ningbo municipal government for more than 30 billion yuan, is also opened during the costume festival. The creative design Plaza is set up. Inviting excellent design institutes and design talents to enter the stage, setting up a stage for the fashion designers' fashion show.

According to the introduction, there are many shows in the fashion festival. There are local enterprises in Ningbo, and also have domestic and international brands, including domestic cutting-edge designers, Greek designers and other European designers.

Ningbo Clothing Fair shows Ningbo sample of China Fashion Show

As the strength project and core activity of this clothing festival, the fifteenth Ningbo international costumes Fair will be held in Ningbo International Convention and Exhibition Center in from October 20 to 23, 2011.

The Ningbo Clothing Fair is an important platform for the government and industry to jointly develop and support the development of the traditional garment industry. It is also the first textile and apparel professional exhibition and the national A-level exhibition in East China, which has been awarded UFI certification by the international exhibition Federation.

Over the past 15 years, after careful cultivation, the exhibition of Ningbo Clothing Fair has developed from single men's clothing to a complete industrial chain covering men's wear, women's wear, children's wear, business casual wear, clothing, accessories, clothing machinery and fashion trend release. It has become the "Ningbo sample" in China's fashion show.

The Expo will open the 6 exhibition hall of the Ningbo International Convention and Exhibition Center, with 2000 booths and 8 exhibition areas, including the men's wear hall, the fashionable women's wear hall, the children's wear exhibition area, the brand clothing exhibition area, the OEM exhibition area, the surface accessories / clothing machinery Museum, the international exhibition area, the production brand clothing direct selling hall, and the exhibitors will cover clothing, clothing, clothing machinery, surface accessories, clothing CAD and so on.

It is reported that in the exhibitors clothing enterprises and brands, in addition to the Hart Schaffner Marx, YOUNGOR, Shan Shan, Luo Meng, Luo Si and other front-line men's wear brand appearance, the first set of "fashion ladies' hall" has gathered many women's clothing brands such as Taiping, Fei Ge, de Mana, Bela Vera, SV, ESBACK, Sha Sha, Kai Xi Ya, and so on. At the same time, S 2citylife, hemp family, GXG, gxg1978, Jay Jia Wen, XLMS and Yi Xiu, Barbie Lele and other new brand and children's wear brand will also make a wonderful appearance.

According to Zhou Xueming, the growth of China's consumption capacity has attracted further attention from international brands. International brands from countries such as Britain, Korea, Japan, Greece, Taiwan, Hongkong and other countries will also be unveiled at the Ningbo Expo.

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The future of Ningbo's clothing industry: creativity, innovation and creation

Is this not the future development of China's clothing industry?

"Clothing festival as a service platform, to serve the clothing industry, clothing brand."

Zhou Xueming introduced that the original Ningbo clothing was a manufacturing industry, or an industrialized production industry.

In the early days, men's clothing industry was the main producer of high-end clothing. Especially after 1990s, a large number of famous domestic brands emerged, such as YOUNGOR, Shanshan and Luo Meng, which made Ningbo's garment industry occupy an important position in the domestic clothing market.

But with the change of the market and the impact of the financial crisis, the marketing mode and the key points of the industrial structure have changed.

"Now we should focus on cultivating innovative and industrial information enterprises. We have to produce products with small quantities, personalization and high added value. This is a trend and direction for our future development.

So fast-paced, personalized, green environmental protection and other aspects is a new idea for our future development.

Zhou Xueming said.

It is understood that the Ningbo municipal government has always attached great importance to the textile and garment industry as a traditional dominant industry. In recent years, Ningbo's industrial innovation and multiplication plan has introduced the top grade textile and clothing into the "5+5" industry. In the "4+4+4" industrial upgrading project, textile and clothing have also been included in the 4 traditional industries that will focus on upgrading, so that the industry can get more tilt and support in the policy.

"Inventory" 11th Five-Year, last year's clothing industry sales in Ningbo reached more than 1000 billion, we plan to reach the end of 12th Five-Year, strive to achieve 190 billion.

Zhou Xueming said.