Many Clothing Brands Are Restricted By Channels Through The Expansion Of Shopping Malls.

Whether in China or abroad, holidays are often a leisure time and a shopping time for people.

Especially for businesses, various promotional activities will be launched before holidays and during holidays.

In a sense, holidays and commodity supply are linked together to form the peak season for commodity sales.

But now, holidays are completely discounted.

On holidays,

However, many brands still need the help of shopping malls.

At present, the relationship between shopping malls and brands in China can be said to be a "button point relationship". Shopping centres will not control whether brand discount will affect the brand image.

Many enterprises are forced to adapt to the discount requirements of the mall, because from the current situation, the brand has not enough strength to compete with the mall.

But think of it, for brands, a better way is to use holiday golden time to launch their new products or brand new ones.

Because most of the holidays in China are at the time of season change, such as "51" and "eleven".

But it is disappointing that our companies can take the initiative to make use of the holiday economy and launch their own new brands, although there are few.

That is to say, our clothing enterprises are not very thorough and clear in studying the holiday economy.

Consciously using gold holidays to create holiday economy has not yet reached a level in our clothing industry, but it seems like "holiday".

Therefore, when many brands are offering discounts, they produce their products that are not very good or are already in season. Instead, they take the new products away, which is now in existence in quite a number of brand enterprises.

This has also resulted in holidays, but consumers can not buy good clothes in the mall.

At the same time, it will also force the garment enterprises to raise the price of new products so as to lift the overall sales performance and make up for the losses during the discount period.

This has led to the consumer's doubts, why a brand new product and discount product price difference is so big, but is not conducive to the healthy development of the industry in the future.

In terms of total sales, the role of sales during holiday is not obvious.

It is nothing more than to buy the clothes that should be included in the sales revenue of the later stage, for example, some consumers originally intended to be "eleven" and then buy clothes. Just when they saw the discount, they bought it at that time. For the sales performance of the clothing enterprises, the total amount did not improve. Many consumers waited on the day before the holiday, such as choosing their favorite clothes first, then waiting until the holidays were discounted, and even some of the consumers picked up the clothes in advance and the salesmen picked up the clothes, first wrapped them up and not buying them, until the second day discount was coming to settle the bill.

But one exception is that for outdoor brands, the situation is different.

With the change of people's lifestyle and enthusiasm for outdoor sports, holidays are an excellent opportunity for sales promotion for outdoor brands.

People's demand for outdoor products is getting higher and higher. Some special functions of outdoor clothing have become popular. Outdoor brands benefit from holidays.

Most of the clothing products as a normal product, holidays have no obvious impact on their sales performance. They are only to withdraw the sales performance in the next few months.