The Essence Of Clothing Sales Promotion: Making Accurate Rules And Grasping Market Changes

Brand sales are influenced by commodity composition, customer quality and quantity, sales correspondence and so on. They can change the lifeline of sales.

Brand is personality, even in the same period, the location and sales form of the store will also affect sales volume, which is caused by different target customers.

Then, what is the sales performance of China's annual sales promotion activities? There are both popular and unmarketable brands in promotional activities.

That kind of sales promotion has brought about an increase in sales. The analysis of the main commodity category at that time can understand the strength of brand merchandise category.

The rise of general sales is closely related to commodity design, commodity prices and other factors. Therefore, we can see the peak of sales promotion by grasping the changes in sales performance and main commodity categories in the past two years.

Grasp the peak of brand promotion

Analyze weekly sales and main product categories in the past two years to find out how to further improve sales through promotional activities.

The peak of each brand sales is different from that of the commodity category, and the sales plan should be worked out according to the actual situation of sales.

Referring to the brand category balance of other brands, it is necessary to develop a brand promotion plan with its brand "peak". As a result, it can not achieve the goal of increasing sales volume in the past.

The reason is very simple, because the number of goods, category balance, price range, customers and other reasons, pure imitation can not reach the level of tacit understanding with their brand.

To grasp the "peak" and master the way to raise the height of "peak" is the profound interest of promotion.

For example, in order to improve the sales in autumn, it is very effective to promote the sale of goods in the autumn and winter.

Case

stay

1 to 2 weeks ahead of time, the overcoat is better than the sweater sold in this period.