Shoe Enterprises Create "Smash" Brand Pplant Ideas And Tap The Market

2011/9/27 11:22:00 61

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September 27th is a lot of news.

brand

The development of products of different categories has been incredible.

But in fact, creating brand new products for brands can not rely solely on the strength of the brand itself.

Taking Louis Vuitton as an example, today we can naturally connect the brand with high-end clothing, shoes and so on.

Louis Weedon's brand team cleverly integrated the brand soul into every category of new products, so that new products could add points to the brand.

From the example of Louis Weedon, it has been fully proved that the brand pplant to the new category is not just to make the brand logo copy the past simple.

This is not to underestimate the power of logo, but even the most influential logo is difficult to guarantee against the risk of new product lines.

In the process of brand pplantation, the pmission of brand core value is the key.

Before developing new products, we need to carefully measure whether the value of the original brand matches the value of the new product.

At present

market

There are many successful extensions of category.

shoes

Service enterprises have formed their own unique strategies. They often choose to break away from the path of logo dependence.

Instead of focusing on logo, they use creativity and imagination to find other ways to enhance their core values.

At the same time, more brands are creating "shattering" elements for people's senses.

In fact, these brands can not be overlooked.

These brands can create unique brand characteristics in the minds of consumers through voice, touch, form, flavor or aroma.

In short, if you are planning to copy logo to new products and services before brand pplantation, ten to one you will have to wait for the product to be unmarketable and shut down.

Before preparing for the expedition, remember to tear up the product to see if every fragment clearly shows its brand ownership. If so, it proves that your brand has an immeasurable market potential.