Chongqing School Of Clothing "Fortification"
It is understood that during the "12th Five-Year" period, the city of China
clothing
The annual output value of the industry will reach 100 billion yuan (above Designated Size).
Jiang Aimin, director of the textile and Light Industry Department of the Municipal Commission of letters and telecommunications, said that the city will draw on the international clothing festival and other grand events to focus on packaging and recommend local brands, while increasing cooperation with foreign distributors to promote the Chongqing style clothing to break through the international market.
Jiang Aimin disclosed that next year, the municipal government will produce 4 million ~500 million yuan to encourage enterprises to participate in the Beijing Expo March next year. The government also hopes that some enterprises will embrace Chongqing.
Whole
Fashion image in Beijing.
Jiang Aimin said that some eastern enterprises will withdraw from processing and some orders, and enterprises in Chongqing can win over and create their own brands from the first foundry.
In addition, we should actively move towards the international market.
Jiang Aimin has taken the garment industry to coastal, Hongkong, Taiwan and even overseas to take part in various exhibitions.
She frankly, Chongqing enterprise brand awareness is not strong, and the size of the enterprise is generally small, the ability to open up the international market is weak.
She said that once Chongqing's China Light Textile and garment city is completed, it will change the situation of "small, scattered and chaotic" clothing in Chongqing, and form a resultant force.
Talent, government and enterprise linkage break the bottleneck
Chen Shangfu, Secretary General of the city clothing association, said that the sources of design and management talents of local enterprises are: first, deep cooperation with universities such as Southwestern University, Sichuan Fine Art Institute, Chongqing Normal University and so on, and training local clothing design and management talents; two, training, sending designers to coastal and overseas exchanges and learning, or asking outside designers to come to Chongqing for training.
Chen Shangfu said, first of all, we should improve our platform, cultivate or attract design talents.
It is understood that in recent years, Chongqing garment enterprises have collected nearly one million yuan to seek talents, attracting design and management executives.
According to the plan, a specialized training center will be set up in Chongqing China Textile and garment city.
Jiang Aimin also revealed that the Municipal Commission of letters and commissions is leading the construction of the association of garment designers in our city.
"Attracting famous professors from local universities and famous local designers to come together to cultivate more designers."
Chen Mao, general manager of Chongqing Shang Xian Human Resources Consulting Co. Ltd., believes that if the linkage between enterprises and the government is formed, the talent will flow to Chongqing from coastal areas and other places once the brand heights are formed.
Supporting the introduction of coastal areas
parts
enterprise
"Chongqing style clothing wants to be bigger and stronger. We must also solve the lack of links in the industrial chain."
Li Yong, Secretary General of the Chongqing Chongqing Fashion Association, said that because of the lack of local production enterprises, the costumes and zippers and other accessories needed by the costumes were mainly purchased on the coast, which led to the price of Chongqing clothing has been higher than the surrounding area.
During the relocation, the Chongqing Chongqing clothing association will invest in foreign capital and import foreign materials processing enterprises to enter the Chinese textile and garment city in Chongqing. At that time, the cost of Chongqing clothing will be reduced by about 20%, and the competitiveness will be further improved.
"I have rented the factory in the industrial park of Banan, and now it has been put into production."
Zheng Quankun, owner of a zipper factory in Zhejiang, said.
"I want to come to Chongqing to build factories for many coastal garment enterprises, and now I receive nearly seven or eight weekly Advisory calls."
Cheng Qifei, executive vice president of the Chongqing Chongqing Fashion Association, said that the association has attracted more than 10 Zhejiang bosses to visit Chongqing for the two time through active investment. They are all engaged in the production of clothing fabrics, accessories, zippers and buttons.
Cheng Qifei said that with the strengthening of Chongqing's efforts to build China's clothing capital, more and more coastal garment supporting enterprises will turn to Chongqing.
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