How To Prevent Fraud In Clothing Franchisees

During this period, the author did something to investigate some clothes.

Their deceptive techniques and characteristics are as follows:

1, looking for those who join are young people who want to start a business but have little experience.

So such a crowd is a high number of people cheated.

If you are a person who has never started a business and is a young man, he wants to join some projects on the Internet.

Please be careful.

2, such a franchise project will make the website very good-looking, very beautiful.

Everyone loves beauty.

3, the content on such websites is very attractive, not to mention.

4, there is a margin deposit situation: there are some franchisees who say they do not accept the franchise fee, and the margin is because they want to ensure that franchisees can be divided according to the company's division.

5, there is a case of affiliate fees: there are some franchisees who say they can get what products the company receives.

For example, some posters, clothes hangers, billboards, batteries and so on.

But affiliate fees are much higher than those added.

If you say that joining a small number of even if there are some companies are professional fraud to join the fee, it is tens of thousands of dynamic, such a more careful.

What kinds of things can such companies add to these tens of thousands?

6, there are still some who do not accept the franchise fee or do not receive any security deposit.

Such a company is better, and cheat less.

But they asked for the first time to enter much of the goods, such a purchase volume is still not small thirty thousand or fifty thousand.

It is also said that such a purchase can be 100% replacement.

But when you enter their goods, you can't sell them. What kind of goods do you want to sell?

Maybe you can change some goods that are not sold. If you change them again, you can change them a few times. Their attitude is different. You have no energy to change over and over again, and the cost of each replacement is yours, and the money has not been made, but there has been a lot of freight.

Some affiliate companies and some pport companies and express companies have said that the freight rate is half of a person's gain, and only thirty of the original shipment will be pported to some place. Because it is the way of payment or payment, it can logically increase the freight rate to sixty.

More than thirty yuan is to join the company and pport company to earn a half.

7, if you read their website and want to know some of their directors, call the company, they will not wait for you to ask what you say if you are interested in the company.

Just think about it. They are in charge of their territory.

How to cheat is normal.

So if there's such a company saying you'd better take a look at the company, be careful.

Maybe you will not join them in their company, but they will have a lot of time and money.

8, if you are careful, ask them if there are any successful franchisees, where there is a telephone, they will not tell you, the unified answer is to come to the company on-site inspection, otherwise tell you is far away from you, their purpose is not want you to see, do not want you to understand their situation in other ways.

But if you really want to know that I have a way is that you can go to Taobao, I believe you can find such a franchisee online sales.

You can find their franchisee and call again.

I found many franchisees this time through this way.

9, if you really arrive at that company, it shows that the attitude and sincerity of the inviting staff on the phone is better, so you will go.

But you have to be careful.

We should understand the strength of the company from several aspects.

First, the quality of goods, the price of second goods, the third company's business license.

If you want to join a project, do not look at only one. This is the reason why you must fail.

10, if you want to join a project, do not pay more than one cent to the company, otherwise you must be dead.

Of course, if you want to hand it in, you have to give it to you.

11, according to some laws of the state, companies that have to join the company must have their own direct stores, if not.

You don't need to investigate anything at all.

It's fake.

Is illegal, you can directly find their local industry and Commerce Bureau to report, maybe there are still rewards.

12, thank you for reading my half day article, I wish you a good mood.

Don't be deceived.

If you have been cheated, you should report it immediately.

13, but there are many good franchisees on the Internet. Don't cover the whole thing. This article just wants to remind some impulsive young people.

14, business is not so profitable at that time. The competition is too intense. There is no good cake falling from the sky. Even if it is, it may not be you.

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"At a fashion show, a brand dealer said that their franchisees had a monthly sales volume of more than 150 thousand yuan and could earn one hundred thousand a year. There was no precedent for their failure to join their brand."

Lan Qi said that the staff of the casual wear brand moved him, and before long, he decided to join the brand.

However, let LAN Qi do not think that he worked hard in downtown stores, in the first two months of business, but then began to be desolate.

In the subsequent market research, he found that he joined the casual wear brand, just a small clothing company called the "Hongkong brand". Last year it was just started. At present, there are only 3 outlets in Fujian Province, and there are only 6 franchises in the country.

This is not the case. On the supply of goods, due to the lack of production capacity of the manufacturers, they often lose their goods. At the beginning of the brand support, the headquarters of the headquarters had been delayed.

Looking at the increasingly cold shop, Lanqi was in a dilemma. If he withdrew, the loss would be great. But if he continues to work, when will he be able to open up the situation?

The franchisee should guard against the trap of money.

Many franchisees have the same experience as LAN Qi. Because they do not have much experience, they lack rationality in choosing brands and cause great losses to their business.

One industry believes that most entrepreneurs choose brands when they choose to join the brand. They look for brands through advertising or clothing shows, and discuss brands through exhibitions or reading promotional materials.

But the actual situation of the brand is not a few pages to join the manual data can be clear, if not in-depth study, franchisees are likely to suffer losses.

Compared with the traditional way of opening stores, franchised brands have the entrepreneurial advantage of "under the trees and enjoy the cool". Franchisees can start businesses on the mature brand platform without having to spend time and effort on Market Research and brand promotion.

For entrepreneurs who lack entrepreneurial experience, the risk of joining the brand is relatively small, so it is easier to succeed.

But this is also becoming a way for some enterprises to "attract" franchisees and take the opportunity to "cash in".

"Now many garment enterprises, coupled with a considerable profit in garment business in the past few years, made some new fashion brands and franchisees more impetuous."

Deng Siyi, managing consultant of Kajie consulting (China), believes that some of the franchisees are eager to start their own businesses. They only rush to sign up when they look at some publicity materials of the enterprises. When there is a dispute, they discover that the brand headquarters has no terminal management capability and experience at all.

Mr. Li, a franchisee in Beijing Tianya mansion, said: "these" money making companies "generally agree that the more they join, the better they will be. The franchisees are always welcome. They always rely on investment to earn money from franchisees, while ignoring the fundamental product quality, network channel management and brand sustainable development.

As one of the main marketing modes of garment enterprises, franchisee is an important means for garment enterprises to expand the market at low cost and high speed.

However, part of the blind development of franchisees, investors are called "money trap" small businesses are also mixed.

An expert told reporters that most of these enterprises are weak in strength and poor in operation. The purpose of developing franchisees is to rapidly expand the market by using the funds of the franchisees.

According to one industry insider, because some policies and regulations for franchising in China are not yet perfect, franchisees often have to "eat yellow lotus and suffer hardships" when they fail to fulfill their commitments.

The key to choosing a brand is to know yourself and know it.

Faced with uneven investment enterprises, garment marketing expert AI long Tao believes that franchisees should be vigilant and prudent in investing.

"A lot of franchisees have blindness in choosing a distribution brand."

He said that shopping malls are like battlefields, only if we know ourselves, we can win.

Before investing, franchisees should have a clear understanding of themselves and analyze their strengths and weaknesses, including experience, personnel quality, local relations, marketing skills, and financial strength.

If you want to clarify your market positioning and strength, you have different conditions to choose brand.

He believes that powerful brands in the selection of franchisees, will generally undergo screening, inspection, if franchisees have no knowledge of the market, sales and business knowledge, then brand headquarters will consider whether your strength and level will have an impact on the brand image.

Therefore, in general, the strength of big brands is strong, and the interests of manufacturers are relatively stable and long-term. They can give franchisees more stable profits and safer psychological feelings. Although small manufacturers give higher profits to franchisees, they also have greater risks.

Franchisees must weigh the advantages and disadvantages carefully and choose franchises according to their own business strength.

"Now the brands on the market can not be attracted by appearances, but can not be tempted by appearances, and should not be deceived by those attractive joining conditions. They should know more about the strength of the brand and the quality of the related products, the quality of personnel, the investment return cycle, and so on.

AI long Tao said that only through a number of surveys, inspection, certification, franchisees can find economic benefits and sustainable development of clothing brands.