"Fig Leaf" Is Sought After For A Rare Nugget.

Jews are the most widely recognized businessmen in the world. They believe that making money from women is an eternal business and the most profitable business. This is the second axiom of Jewish business.

The underwear market is coming to the Nuggets.

"The secret of Vitoria" Underwear Every season after the show, there will be a wave of popularity among Chinese women. Underwear as an imported product is no longer a "fig leaf" of women. It has become a female life. grade The symbol is an indispensable part of life.

With the improvement of people's living standard, women pay more and more attention to the health, comfort and dressing of clothing. Underwear industry, as a chain of "beautiful and healthy industry", is developing rapidly. According to China clothing The statistics of the industry association show that China sells 3-4 billion bras a year, with annual sales of 20 billion to 50 billion yuan, and an annual growth rate of nearly 20%.

Underwear industry is regarded as a high growth industry by the industry. In the west, underwear consumption accounts for a large proportion of clothing consumption. For example, France is 22%, the consumption of French women for underwear is about 1 billion 700 million euros per year, while Chinese women spend only 20 billion yuan on underwear consumption, accounting for only 5% of clothing consumption. Therefore, professionals expect that the underwear industry in China will exceed 500 billion of the sales volume over the next 3 years. This figure is enough to attract any underwear manufacturer.

Although eight or nine years ago, China's underwear market was listed as the core battleground by many foreign brands and local brands. But so far, there has not been a leading brand that has absolutely overwhelming strength. The maturity of the market is far less than that of other fast selling businesses such as food, daily chemical and so on.

It can be seen that the potential of China's underwear industry is still large.

Replication success mode

When you enter underwear store, if you introduce yourself as an underwear company, the listener will often ask if you are a branding brand, or a home brand, or a thermal underwear or underwear?

It seems that there is not a brand that covers all the brands of the underwear industry. It seems that underwear industry, underwear brand can only be achieved in one item, but it can not be all-around. For home furnishing, bra can not be made, and bra must be kept warm.

When consumers come to a lingerie shop, they want to buy brassiere products and buy home clothes, while thinking of wearing pajamas for their husband, but because of their own brand shops, they do not have this kind of merchandise. They often go away disappointed, and they need to run more underwear stores to buy their own needs.