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Xinjiang Cotton Waiting For Pformation And Upgrading Opportunity

2011/10/10 9:29:00 26

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Cotton Transformation And Upgrading Industry

At the moment, it is the season of cotton picking in Xinjiang.

This year's cotton harvest is a foregone conclusion, but cotton prices are very difficult for cotton farmers and buyout companies.

Last year, the price of cotton rose wildly.

Cotton grower

Too much psychological expectation has been generated; and because of the increase in labor costs and planting costs this year, the overall cost of cotton planting has increased.

For the storage and storage enterprises, cotton prices rose sharply from last year to the beginning of this year, making many processing enterprises afraid to open their acquisitions. Some textile enterprises suffered serious losses and are currently on a wait-and-see attitude.

Judging from the trend of international cotton prices, the rise and fall of cotton prices are not only determined by market supply and demand, but also other factors besides the market.

Faced with such a complicated market situation, the adjustment and upgrading of the industrial structure of Xinjiang's cotton industry is imminent.

There is another favorable opportunity for Xinjiang cotton to adjust and upgrade its industrial structure, that is, the domestic coastal textile industry is pferring to the West. Xinjiang has undertaken many large enterprises and large groups in the textile industry.

At present, more than 30 textile enterprises have been invested in Xinjiang, among which Shihezi, a textile enterprise, is also known as "China's famous cotton textile city".

This shift has been strongly supported by the state. The textile industry adjustment and revitalization plan pointed out that Xinjiang should support the development of cotton resources, develop the cotton spinning industry, build high-quality cotton, cotton and cotton textile bases, and build Xinjiang into a textile based on the mainland, facing central Asia and even Europe.

Clothing export

Processing base and regional international business center.

Xinjiang cotton has achieved 18 of the total area, output per unit area, total output and output in the first consecutive year. It has become the largest commercial cotton base in China and the only long staple cotton base in China.

These advantages have become the core content of Xinjiang cotton brand and can be further enlarged in the market development.

The urgent task is to strengthen the value connotation of Xinjiang's Cotton Brand by making promotional videos, implementing brand marketing, and protecting the origin, and so on, so that consumers can directly associate Xinjiang cotton with high-end and high-quality cotton.

In the process of brand promotion, attention should also be paid to the dislocation competition between high quality cotton and general cotton.

Through scientific and technological innovation, we will cultivate high-quality cotton and fine cotton. Through marketing means, we can push up the price of high quality and high quality cotton, the best quality cotton can be auctioned, or cooperate with the high-end luxury brands, so as to enhance the high quality image of cotton raw materials.

The adjustment of Xinjiang's cotton industry structure needs to be built.

industry chain

From the cultivation and planting of cotton varieties, to cotton spinning, printing and dyeing, to clothing design, processing, sales and other links, or to actively introduce large and large textile enterprises and large groups with industrial chain advantages and sales channels at home and abroad to build Xinjiang's industrial chain with close links between upstream and downstream regions, or to promote the involvement of local enterprises in all aspects of the textile industry chain through capital operation, especially in the two ends of "smile curve" of cotton seed industry and clothing design and sales.

In this way, Xinjiang cotton will have a strong market competitiveness. In the face of fluctuations in international cotton prices, it also has a strong ability to withstand risks.