Jiangsu Garment Industry Revenue Breakthrough Trillion

Not long ago, the thirteenth Jiangsu International Fashion Festival, which played the role of weathervane in the textile and garment industry, came to an end. Costume festival The new breakthroughs and differences lie in "industrial transformation and upgrading", and become the main line of the clothing festival and exposition. The independent brand in Jiangsu has made great progress in recent years. Following the exhibitors of representative clothing industry in Jiangsu Province, we feel the development of the independent brand of the clothing industry.

　 Present situation:

Jiangsu garment industry revenue breakthrough trillion

In 2010, our province's textile and garment industry achieved a revenue of 10417 billion yuan, double that of the end of 2005. 1 trillion, we cannot do without increasing brand. Contribution rate 。 Data show that during the "11th Five-Year" period, the total volume of Jiangsu's textile and garment industry doubled, but its profit increased by 4 times. The profit growth of the whole industry was still faster than the output value in the first half of this year. Increase 。

"This shows that the added value of Jiangsu's textile and clothing products is constantly improving." Gao Dekang, chairman of Bosideng group.

After the beginning and development of Jiangsu's clothing brand construction in the 80s and 90s of last century, and through the market storm, a large number of Jiangsu's textile and clothing brands have been growing up in the tide.

With the continuous development of brand building, Jiangsu textile and garment industry currently has 2 world famous brands in China, more than 50 famous brands in China, accounting for over 1/4 of the whole country, more than 30 well-known trademarks in China, and more than 300 famous brands in Jiangsu.

　　 bottleneck Encounter "cost robbery"

The textile industry is a fragile industry, vulnerable to the impact of cost, market, exchange rate and other factors. The textile industry is also a highly competitive industry. If a company is careless, it may be eliminated in competition. Since 2010, cotton prices have gone up by over 30%. It is reported that some textile and garment enterprises are afraid to take long orders under the attack of cotton price and exchange rate, and 40% of the textile and garment enterprises can not escape. Cost robbery "

Recently, Bosideng and many other enterprises talked about the impact of rising raw materials and manpower costs. The price of new clothing launched in the second half of this year will increase from last year, or 10%-20%. Yalu marketing director, Ma Zhen told reporters that the price of Yalu down clothing will also increase 15%-20% this year. In order to save costs, Yalu opened 200-300 outlets in the country this year. It is also known as the famous brand of red beans in the province. Pang Jin, manager of Planning Department of red bean, told reporters that red bean will learn from foreign brand one-stop brand chain marketing mode. {page_break}

　 Transformation: playing a good brand of local culture

How to transform the independent brand, especially the export enterprises, is a big problem before the garment enterprises. Jinchao company has been actively transforming to many enterprises. Since its establishment in 2009, it has entered 18 Jiangsu Jinying department stores, and every sales outlets have advanced customization business.

The transformation and upgrading of local brand culture is another major feature of domestic independent brands. Qi Qiulan, general manager of Rui Fuxiang silk Co., Ltd., who founded the independent high-end silk clothing brand a few years ago, talked about the naming of the brand "embroidered mother" and "Lan Zi embroidery". Qi Chiu LAN told a story: "when hired the Hongkong planner to plan the brand operation, the planner strongly urged to register in Italy and take an overseas name". "In Suzhou," Considering repeatedly, Qi Qiulan still wanted to use his native name and specially consulted the chief of Shanghai's first eight hundred companion and the new world. They all agreed that China's Suzhou originally had attractive silk resources. Why should we blindly worship the ocean? In 2010, World Expo, Shanghai, Suzhou Government Department invited "Rui Fuxiang" to participate in hosting the Suzhou Pavilion "Oriental Silk charm", and the result was a great success.

　 Future: technology helps clothing industry

Reporters noted the lightest down clothing and the most expensive work clothes, Bosideng newly released 90% of the amount of cashmere, weighing only 260 grams of "autumn down". In fact, some technologies that are especially suitable for the clothing industry have been gradually integrated into our lives. For example, 3D human body and clothing simulation reconstruction; large scale human body data, intelligent measurement; remote digital clothing matching try on; clothing large-scale customization, humanization, intelligence, high-performance e-commerce. The development of these fashionable technologies is undoubtedly a revolutionary change to the garment industry.

What are the future development trends of the garment industry? We should innovate the brand development mode, increase efficiency, diversify the brand, make efforts to strengthen, borrow information, brand innovation, speed up the high-end brand. International experience shows that the formation of high-end competitiveness of industry and brand has a lasting competitive advantage. Jiangsu sunshine group, a leading enterprise in the domestic wool textile industry, has also risen from the low end of value chain to the high end of the value chain. 60% of the profits of the woolen garment industry come from new products, and the sales of brand products account for 50% of the total sales.