Brand Clothing, Autumn And Winter New Products, "Rising" Is Very Fierce.

"Clothing prices are rising year by year, especially this year."

The seven day long holiday that just ended, let the citizen that loves shopping, Miss Chen feels helpless and chill.

Eleven, on that day, many clothing brands and shopping malls were judged to be more vigorous.

Laments to reporters that the price of clothing is too high for consumers.

Mr. Zhang said that he had a price tag of 3980 yuan for a famous brand of domestic wool in the pedestrian street of Bayi Road. "This is my monthly income. Last year, the similar style was only 3000 yuan. It was really exaggerated.

"I want to buy a skirt that is worn in autumn and winter, but when I look at the price tag, most of them are priced at more than 1000 yuan.

I remember buying one last year, priced at 800 yuan, I only waited until 50 percent off.

Ms. Li complained that "I would not give up if I rose so much that I did not hit 50 percent off."

The price of clothing has gone up this season, and the sensitive discovery of consumers has also been confirmed in the journalist's investigation.

In the friendship with more concentrated clothing brands, Royal City, Bayi Road, and Xing Long pedestrian street, the reporter saw that the price of clothes for ordinary brands last year was basically based on three figures.

A brand agent admitted that their average price of autumn and winter clothing rose by about 20% over last year.

"Some brands of women's clothing rose by about 60%."

"Our brand clothing has also adjusted the price. According to the different varieties, the unit price has been raised.

What causes the price of branded garments to soared?

In the interview, the sellers almost agreed: the cost of raw materials and labor increased, and the price of goods was high, so they had to rise in price.

And reporters in-depth investigation found that the increase in cost is not enough to constitute the cause of price rise.

According to one industry analysis, in the past two or three years, the cost of labor and raw material costs of garment enterprises has risen by about 30%, but according to his understanding, the factory price of clothing accounts for up to 30% of the bid price.

"The price tag 1/3 belongs to the manufacturer, but even if it is 1/3, the manufacturer can achieve a profit of around 50%. That is to say, a garment, only the price 1/5 to 1/6 is the cost price.

After entering the stage of brand agents, prices began to soar, and 1/3 naturally belongs to wholesalers or agents, and sales terminals occupy the last 1/3.

As for brand agents and sellers' motivation of price increase, he thinks that hard cost is certainly one aspect, but it does not exclude sellers from self esteem and self deception.

"In recent years, domestic clothing brands are scrambling for high-end lines. Regardless of the quality of clothing, the price is lifted up first, and the price is high and the grade is naturally high.

Of course, this is directly related to the direct and indirect impact of shopping malls and consumers.

Now, in order to get more entry fees and points, and achieve higher profits, shopping malls are more interested in high-end brands with high price.

And consumers only buy expensive, do not buy the right, the more expensive the more rushing to buy.

Driven by various factors, it is an indisputable fact that price rise is a fact, and the industry believes that the price increase of each brand is just more harm than good.

"Brand clothing is not a necessity for life. Besides, the consumer groups targeted by these brands are all middle class, and these people are more sensitive to price rise and fall.

The result of price increase undoubtedly increases the difficulty of marketing.

On the one hand, brand follows.

Facing the new round