High End Stores Are Keen On "Show Marketing".

Over the past few days, domestic high-end shopping malls have launched a hot trend. Many leading international brands have been hiring gold models in the high-end department stores.

Take Tianjin as an example, a few days ago, reporters visited many shopping malls such as friendship mall and Hisense Plaza, and found that many high-end brands, especially the big brands of the first line, staged the T show in autumn.

According to Lou Lishi, director of public relations at MaxMara, the brand has started a new show in Tianjin in recent years. "Show marketing" has become a very popular form of marketing.

Some brands' public relations managers also say that in order to run the new products every year, the company will not hesitate to spend a lot of money.

When it comes to the return of "show marketing", insiders say that