Semir Children's Clothing Business Income Increased 57.48% Over The Same Period

　　 Semir The 2011 semi annual report released by 002563.SZ showed that the sales of its children's clothing brand balbala increased in the first half of this year compared with the same period last year. Semir apparel said that during the period, the brand concept of "baldbara brand" childhood is not the same "extended the brand theme of" playing the same brand ". Through TV promotion, Internet interaction, children's Carnival, and Moore Park, cool 6 and cinema line, the idea of" let TA play "was brought to 22 cities in China, so that more children could play different childhood.

Semir clothing is a virtual business model featuring a series of Leisure time Clothing is the leading industry without regional group. The existing casual wear "Semir" and children's clothing "Balabala" and other two well-known clothing brands. The parent net has begun to focus on the large and medium enterprises that cover mother and baby and children's products in the product range, especially the listed companies, and listed these listed companies as "baby related stocks".

It is reported that in the first half of 2011, Semir children's clothing business income of 756 million 900 thousand yuan, an increase of 57.48% over the same period last year. The operating cost is 470 million 400 thousand yuan, an increase of 65.29% over the same period last year. Gross profit The rate was 37.85%, down 7.20% compared to the same period.

Semir apparel said that the brand influence of Bala Bara children's clothing has been continuously improved, and in May 2011 balbala trademark was the state. trademark The General Administration has been identified as "China's well-known trademark".