• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    How To Choose Clothing To Join The Brand

    2011/10/18 11:14:00 44

    Choosing Clothing Brand

    When choosing brand franchising, we need to pay attention to the trend. context The general election was right, with 50% success. Fang Zhongceng, chief consultant of Jie Jie Yang, once said, "choose the right way to do the ladder, choose the wrong trend and climb the stairs". secret 。


    about Distributor For example, we must ask more, see more, and communicate more. Before we choose, ask ourselves a few "why?", which is better than "how can it be?"


       Does the positioning of clothing brand match with the local brand?


    There are many men's clothing brands in the market, and the homogenization of products is more serious. Before choosing, we must know how the brand positioning is the mainstream of the trend of fashion. We must choose the most competitive products in the market, or the most potential products. This is very important and related to the marketing competitiveness of the terminal in the future.


    Secondly, at the beginning of the selection of clothing brand, we should first know something about the clothing market of our city, especially those who want to set up shop around the business circle.


    If the consumption level in the area can not be compared with that of the developed areas, then it is not easy to blindly introduce high priced clothing; if there is a lot of casual men's wear brands around the shop, and the competition is very fierce, then it can be misplaced, and the target will be better in business men's wear or fashion men's wear.


    At the same time, we should also consider the preference of local consumers in producing areas. If we like the brand of Shanghai rather than Guangdong, then we can give priority to choosing the brand to join Shanghai. These problems are clear, based on these circumstances to determine the general positioning of the franchise brand, and then look for the franchised brand again, in order to get twice the result with half the effort and improve. Success rate 。


    Before deciding on the brand of clothing, you should ask yourself a few questions: how much can the local products be acceptable? Do you want the brand style of clothing to be a mass entertainment, business or fashion? What are the preferences of local consumers in clothing purchase? How much money do they plan to invest?


    When the target brand is narrowed to a certain extent, it may have produced several candidate clothing brands, and then we can further select the items according to the items we mentioned later.


       Is there sustainable development? profit Space?


    The discount rate of clothing brand is very important. When many dealers choose to run a brand, they value excessive retail price and high discount rate too much. Many brands are OEM or the same origin, so the things they come out are very similar. At this time, if the same fabric at the terminal and the same style of clothing, the retail price difference of several hundred dollars, will also have a negative impact on sales, so not only to see the discount rate, but also should examine the value of the product itself, this is the main competitiveness of the terminal to win.


    Secondly, financial plans should be worked out according to the supply discount and exchange rate, because many hidden items are invisible.


    Dealers need to invest roughly in the following aspects: store rentals (which may be paid for three months or even half a year rent), shop decoration costs (one-time investment), purchase funds (such as 55% off purchase discounts, 45 thousand of retail value of 100 thousand yuan), staff salaries, monthly store daily expenses (water and electricity charges, etc.).


    Forecast revenue: according to the sales volume of the business district and the sales situation of the surrounding brands, we estimate the number of sales per day and make the best two plans, so as to get the daily turnover. We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.


    Then we will reduce the estimated revenue and investment, and estimate what the profit margin will be in the space. What is the maximum profit rate and the minimum? How long will it take to recover the investment? {page_break}


       Is training and service support "giving strength"?


    To ensure the high success rate of business, the training support of the company headquarters is very necessary. From the store image, display guidance, to goods management and sales promotion, if the brand you want to join has a comprehensive and mature method of training guidance, the success of business will be guaranteed by more than a half, otherwise the future will be slim.


    The mature Brand Company's clothing stores around the world should be carved out of a mold. They are unified in the aspects of image, props, display of goods, service of staff and so on. If you want to know the level of a company's management training, it is very simple. If you look at a few stores in different places, the situation will be clear at a glance. For example, ESPRIT, LEVIS and other mature brands abroad have been very successful. If the selected brand is such a company, from the first day, the company will make detailed training plan for the dealer, even if the original experience value is zero, and there is no need to worry. If you follow the training plan, you will become a qualified professional clothing and alliance store manager.


    But for many domestic brands that are still developing, this is simply not possible. Many companies, after receiving the fees and fees, have no training courses or training materials. For a novice franchisee who has no experience in clothing retailing, it almost amounts to half of the possibility of business success, and the rest can only rely on its own business talents. I don't know how much confidence the dealer has with him.


    So, before signing up, you have to ask how much training and service support the company can give you. This is very important.


       Is supply and logistics normal?


    Whether it can be supplied normally is often overlooked by many people, but it is really very important. Even if it is perfectly done in other areas, how can business be good if the best sellers are to be sold out?


    At the same time, it is still a little difficult to know clearly before joining. Because if you ask the salesperson directly, they will surely tell you that you can rest assured that their supply is very good. The reality is that many small and medium brands in China are more or less in this area. This must be well prepared. Unless they choose a mature brand with a certain scale, they can fully trust them.


    Secondly, we should consider the logistics time, and the long logistics time is unfavorable to the operation flexibility. This is related to the time of replenishment and the pressure on stock. When the product is needed, the product can not be transported. When the product comes, there will be a backlog. We should adjust the operation of the capital chain reasonably, and form a good output.


    You can get the phone numbers of franchisees who are currently running (or have run) the brand through the company or other channels, and call them directly to consult them. The answers obtained are the most authentic and credible.


       Is there advertising support?


    The sharing of advertising costs is a factor in your choice of brand clothing business. It can be seen from the advertising materials that the brand used to do and is doing now. For example, does the brand have a spokesperson? What is the influence of the spokesperson and the intensity of the terminal marketing? How much is the advertising cost? What national or local media are there to publicize?


    The advertising support of manufacturers is conducive to the sale of terminals, quickening the circulation of products and achieving the support level of capital chain, which is inseparable from the support of advertising. This is a mature brand and strong brand that should be considered and must be supported.
     

    • Related reading

    Silk Household Textile "The Most Familiar Stranger"

    Clothing store
    |
    2011/10/17 11:33:00
    40

    Fat Lady Dress: Pioneer Of Chinese Special Dress Brand

    Clothing store
    |
    2011/10/10 9:56:00
    74

    Fashion Brands Join In The Selection Of Feng Shui

    Clothing store
    |
    2011/10/7 19:30:00
    42

    How Can I Get A Bulk Store In A Ladies' Clothing Store?

    Clothing store
    |
    2011/9/28 14:04:00
    83

    Chongqing School Of Clothing "Fortification"

    Clothing store
    |
    2011/9/27 16:56:00
    53
    Read the next article

    Shengze Autumn Market Highlights

    Full dull polyester taffeta is booming. Wide range of specifications, ranging from 190T to 320T, the full dull polyester taffeta is made of polyester dull FDY as raw material and sprayed on water jet looms. Texture is mainly composed of plain weave, twill and variable grain.

    主站蜘蛛池模板: 一级毛片完整版免费播放一区| 无人码一区二区三区视频| 五月婷婷色综合| 男男gay18| 欧美精品久久久久久久影视| 李老汉的性生生活2| 成人亚洲欧美日韩中文字幕| 怡红院在线播放| 国产做受视频120秒试看| 亚洲人成无码www久久久| aaa毛片免费观看| 黄色成人在线网站| 欧美成人免费全部观看在线看 | 精品国产一二三区在线影院| 日本高清在线免费| 国产福利在线视频尤物tv| 亚洲熟女乱色一区二区三区| www.综合色| 精品欧美成人高清在线观看2021| 欧美性猛交xxxx乱大交蜜桃| 天下第一社区视频welcome | 人妻少妇一区二区三区| 九九精品国产99精品| www.尤物视频| 狠狠久久永久免费观看| 妇女被猛烈进入在线播放| 国产精品久免费的黄网站| 亚洲男人第一av网站| 182tv在线观看国产路线一| 欧美激情高清整在线| 好男人在线社区www| 亚洲综合第一区| 99这里只有精品66视频| 男人j放进女人p动态图视频| 女人十八进入一及黄特别片| 免费看一级做a爰片久久| 一千零一夜电影无删减版在线看| 鲁一鲁一鲁一鲁一曰综合网| 污污的视频在线播放| 在线中文字幕网| 亚洲欧美中文字幕5发布|