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CELE Hand In Hand Rich Friend Shoe Industry ERP To Build Efficient Marketing System

2011/10/19 16:08:00 25

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Hand In Hand Efficient Marketing System For Rich Friends

Quanzhou Yiyuan shoes industry Co., Ltd. was founded in 1995.

product

R & D, production, sales and service is a diversified group enterprise.

The company is headquartered in Quanzhou, Fujian, a famous hometown of overseas Chinese.

The company's brand "CELE" casual leather shoes have become a famous brand of casual shoes in the domestic market, and occupy the leading position in the industry. The annual output value is over 100 billion yuan.

The company now has nearly 1000 employees, and its production base is located in the Hui Nan N Industrial Zone in Quanzhou. At the same time, it has established an operation center in Xiamen, set up branches in Beijing, Jiangsu and other places. In Quanzhou, Xiamen and Guangzhou, it has product research and development centers, and has the most dynamic creations in the industry. The elite designers, who are known by the international vision and tidal current touch, have grasped the trend of the trend, accurately captured the market and enjoyed a prestigious planning team, and built a platform for product development, design, marketing and brand operation for CELE.

For a long time, "CELE" has been adhering to the "responsibility".

innovate

The enterprise concept of "focus and vitality" follows the market tenet of "customer satisfaction" and establishes the eternal pursuit of "creating a more comfortable everyday life for the masses".

With its unique market insight and steady operation accumulation, it has built up a retail network covering all parts of the country. It has more than 300 terminal retail outlets in the core business circle of the first tier cities in China, and is well known for the world-class brand and enjoys a good reputation in the industry. It has successfully established a model for the quality of Chinese casual shoes and is widely recognized by Chinese urbanites.

The industry status of "China's most competitive leisure shoes brand" is well deserved.

In order to achieve the comprehensive upgrading of the brand, the "CELE" marketing center moved to the beautiful island of Xiamen in 2010, and established a perfect market development and support system. The second take-off of the "CELE" brand will make the best of China's business casual shoes.

For a long time, Quanzhou Yiyuan Shoes Co., Ltd. and Beijing Wei Fu you Software Co., Ltd. have maintained close cooperation.

2002 the selection of the first distribution software adopts the FYERP3.0 product of Fu you.

Quanzhou Yiyuan Shoes Co., Ltd. has also absorbed its agents into the FYERP3.0 user group.

With the development of distribution management software, the development of the whole company is brisk.

With the increasing complexity of business level, Quanzhou Yiyuan Shoes Co., Ltd., in April 2008, did not hesitate to invest heavily in upgrading FYERP3.0 to FYERP6.0.

So spare no effort to carry out the information construction, and so consistently on the rich friends series products, show that the company has already tasted the sweetness of the distribution software to the development of the company, and shows that Fu you company is the best partner of the apparel industry informatization.

After more than 5 years of information technology, Quanzhou Yiyuan shoes industry is limited.

company

The whole business system has been integrated with FYERP software.

From the purchase to storage, then to the distribution and inventory until inventory, every link shows the elegant demeanor of FYERP. If we want to talk about the glittering point of application, the engineers can say that they are familiar with each other. The following points are even more proud of them: the remote network, linking the whole country and many garment enterprises only limit their information work to their own side.

Under the active leadership of the company's headquarters, it is not only the national chain stores that are at the helm of the company, but also many agents from the big river up and down, and inside and outside the Great Wall. They are also enthusiastic about the response. Before and after, the FYERP system has been installed by nearly * * * * * members to realize the data pmission with the head office.

Such a sizable information network is rare in Chinese apparel enterprises.

Rely on this network, headquarters in Shanghai every day, light mouse, sales data, inventory data, capital data are clear at all.

Where to replenish the goods, where to pick up the goods, what kind of goods are hot, what kind of goods are unsalable, where the peak of performance is, and where the results are low, there is no doubt that the national market will be able to handle the market smoothly and smoothly.

Silver cargo two accounts, consistent with the Qing Dynasty

Whether manual accounts or computerized accounts, there may be discrepancies between silver accounts and cargo accounts.

Although computer accounts have reduced the possibility of human error to the lowest point, in the face of a large garment enterprise, there are hundreds of thousands of documents produced every day, and there are a few mistakes.

However, it can proudly announce that it has overcome the trouble of "big company accounts".

In the inventory check every two months, the headquarters computer inventory and remote computer inventory, the actual inventory of goods and computer inventory, book amount and the actual amount is no exception fully consistent.

This hard won achievement is attributed to the meticulous and careful work of the computer maker, and the FYERP's multiple auditing mechanism and the negative stock prompting function.

Statistical analysis is intuitive and effective.

For headquarters, the inventory of agents is their own stock, and the inventory of agents is no longer pressure, so the headquarters is unimpeded.

Another time, the company has held an order meeting in Quanzhou, and all the agents' orders are entered and printed by FYERP.

On the evening of the end of the order, the company immediately used the statistical function of the software to get a series of figures, such as the amount, quantity, variety and so on, and even to the color and size accurately.

For this reason, the engineers said, "the figures that have been used for a week before using EXCEL are still waiting for us. FYERP has provided a real and reliable way for our company to place orders in a timely manner.

science

According to this, great efforts have been made.

WEB query, online order

Under normal circumstances, stores ask headquarters for goods basically by telephone or fax, the disadvantages are obvious, the most important point is that stores do not know the headquarters inventory, what goods can be taken, how much goods can not know.

In the absence of digital support, the "gross evaluation" of the two parties can easily lead to unsalable goods and business opportunities.

According to the FYERP's WEB system, the company's online store operates on the INTERNET network. It instantly controls the inventory information of the headquarters and remotely orders according to the actual situation.

The best part is whether the order of the store can be approved quickly or not. The whole process will take only a few minutes.

It can be said that soldiers are expensive and urgent.

The ERP system of CE Le has the current situation and is really envy.

But now the implementation of large-scale software is not thankless, failure and success are few examples.

For this reason, many enterprises with strong strength and lack of interest in informatization are hesitant to keep up with ERP.

The successful implementation of the game, the good application effect is how to achieve it? The company in the summary of the implementation of the experience of special mention two points: first of all to get the strong support of the rich company.

Their evaluation of the work of Fu Fu is summed up in eight words: fast, efficient, conscientious and responsible.

In the early days of the system, there were many problems, but even if they were trivial and trivial, they would rush to the scene to solve the problem.

problem

Serious, dry all night is also common, but the implementation of rich friends has no complaints, their dedication spirit touched customers.

Secondly, the company leaders attach great importance to the whole implementation process.

In the face of tough things, the leadership does not always blame the software for its bad behavior. First, it finds out the crux of the problem through investigation and analysis, and then strives to find a balance between the company's own business system and software function.

At the same time, the company leaders also strictly require employees to take the overall situation into consideration, change their traditional work habits, and adapt themselves to the new process and operation in the shortest time.

It is this kind of wise attitude and positive cooperation that ensure the efficiency of software implementation.

The case shows that cooperation can only be achieved on the basis of mutual trust and mutual trust, and set a good example for the informatization of China's garment industry.