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Apple Corp'S Marketing Strategy Of "Torturing Customers"

2011/10/19 17:18:00 35

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Apple Corp

Marketing strategy has always been a concern and has always been the most incredible.

In the era of enterprise marketing, "customer is God" as the creed, Apple Corp's marketing strategy has gone back to "relying on".

torment

"Customers, rather than customers, are going to be successful in marketing. Let's focus on Apple Corp's unique marketing strategy.

Apple Corp

marketing strategy

It has always been a concern and has always been the most incredible.

In the era of enterprise marketing, which always regards "customer as God" as the creed, Apple Corp's marketing case tells us that we should go back to the era of "retro marketing" and return to the days of marketing success by "torturing" customers instead of pleasing customers.

In fact, in many cases, customers do not want to be flattered, and make a great effort to curry favor with them. Instead, they are not at ease.

Steve Jobs's marketing strategy for Apple products is "customer first".

Marketing concept

Draw further apart.

On the contrary, he took advantage of the five basic principles of vintage marketing and achieved great success.

Exclusiveness:

Modern marketing advocates: "as long as customers need, how much."

Vintage marketing is a deliberate control of supply, so that customers can easily be satisfied: "do you want it? No goods. Try again next time."

Many apple products will be in short supply before and after its launch.

This creates the market.

Sense of hunger

The way it uses is perfect.

Just imagine, if you hadn't been hearing Apple's stuff so hard to buy, would you rush to buy it right away? Surely not, because Apple products are not cheap.

Mystery:

Modern marketing stresses openness and fairness, while retro marketing focuses on mysterious and strange actions.

Apple Corp launches a new product promotion conference, chooses the theater which is full of mystery, carries on the propaganda through the curtain play form, arouses people's intense curiosity.

Create momentum:

In a world full of commercial propaganda, the goal is to ensure that marketing products become a topic of conversation, and, more importantly, to ensure that such discussions are effective.

When the Apple Corp launched the iPhone series, when the users had not seen the products, you found that the news was talking about how tight the cooperation relationship between iPhone4 and China Unicom (600050, stock bar) (600050, stock bar). Because of the information that it launched specifically for China Unicom's scissors and so on, it aroused people's enthusiasm and eagerly awaited this product that has become a legend soon.

Entertainment:

Marketing must be amused and must attract people to participate.

At the moment of micro-blog's normalization, iPhone mobile phone acts as a tool for entertainment.

Entrepreneurs and celebrities with high popularity on micro-blog are making funny messages with iPhone, and the message will be tagged from iPhone users.

Trick:

Customers like to be teased.

Tricks need not be subtle. On the contrary, very poor techniques may be enough.

For example, Apple Corp will publicize its products into products that mark the times, and boast of its advanced technological innovation, making customers crave, but eventually you will find that you bought a mobile phone or a smart phone.

The idea of deliberately trying to get rid of consumers may confuse marketing managers, but if we really think about our customers, we should satisfy the customers' needs and satisfy them with very provocative old-fashioned marketing techniques.