Running Phenomenon Spawned Shoe And Garment Industry "Road Running Marketing"

"Tent, backpack, camera, two pairs of running shoes..."

Eleven just after the long holiday, Mr. Zhang began to calculate the cost of the trip. "In fact, two pairs of expensive running shoes were added."

For Mr. Zhang, who chooses hiking, he has no choice but to walk and stop. The running shoes are the first choice of Mr. Zhang with the characteristics of light and easy to carry.

During the eleven period, like Mr. Zhang, there are not many tourists who choose to buy running shoes. Besides, clothing related to road running and even electronic products have become the best sellers of this season.

According to the local industry, sports shoes are always more important products of sports brands, and running shoes have accounted for more than 30% of the sports shoes market, ranking the top of all sports equipment categories.

Therefore, the road running market has become the market of many sports brands.

Walking on the Wangfujing pedestrian street, Adidas and Nike display the outdoor sports advertisements of the international sporting goods brand, almost all of them are new running shoes; the star resources advantage of athletics sports field has contributed to Lining's 2012 first quarter order growth; to some extent, "life is a marathon" slogan, let those runners fall in love with XTEP, whose core concept is running as brand promotion.

Integrating the top international product design and development teams to create comfortable and professional running equipment for professional marathon runners and Road Runners, and build a running club of their own brands to cultivate consumer groups, and sports industry's "road running phenomenon" emerge in endlessly.

In fact, the appearance of "road running phenomenon" is rooted in the origin of sports, while in the country, it is due to the development of the national fitness industry.

All over the country marathon competitions are constantly rising. The development of road running has stimulated the market demand. A new sports equipment category clearly appears in the vast number of consumers' vision. This is the road running supplies.

Peng Xiao, vice chairman of the China Sporting Goods Industry Federation, told reporters why the Chinese sporting goods industry federation wanted to host a professional exhibition featuring a road running theme. "The current development of the domestic market for running goods has already constituted the industrial foundation for supporting such a professional exhibition."

It is also in the service concept of running goods brand, from last year, a Beijing marathon fair with the gold standard competition was born.

The appearance of the exhibition attracted tens of thousands of spectators to participate in and the focus of the mass media. More importantly, it was supported by sporting goods companies. From the participating enterprises, not only by the participation of internationally renowned enterprises, but also by professional road running equipment enterprises, and this year, many foreign brands took this exhibition as the starting point for entering the Chinese market. From the content of the exhibition, professional road running shoes, high-tech peripheral products and a full range of road running cultural exchanges just reflect the current development of the road running equipment market.

"If you want to be strong, run; if you want to be strong and healthy, run; if you want to be smart, run."

There are data showing that running is always the first in the mass participation exercise, and 60% of the people in China are running.

How to slice up the big cake of "road running market" may be able to "get a glimpse of it" at the 2011 Beijing marathon fair, which is about to be unveiled in October 14th.