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Analysis Of Several Factors In The Development Of Outdoor Footwear Industry

2011/10/20 11:21:00 48

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Nowadays, more and more people begin to pursue health, fashion and natural life, and gradually begin to go outside. With the improvement of people's consumption ability and the deepening of the concept of outdoor sports, more and more people regard outdoor sports as an important leisure way after work.

This greatly stimulated the strong demand of outdoor products market.

On the other hand, facing

Outdoor shoes

As the market continues to heat up, the major shoe enterprises respond to tradition.

Gym shoes

The market is saturated. In order to find new growth points, more and more domestic brands are beginning to pform into outdoor sports and get involved in the outdoor shoes market.

Statistics show that: from 2000 to now, the annual growth rate of outdoor products exceeds 47%, and the total annual shipments increased by more than 43%. In 2010, the total retail sales of outdoor products in China exceeded 7 billion 100 million yuan.

The outdoor footwear market also shows a sustained high growth trend.

The market for outdoor footwear is strong, but market data show that

Outdoor shoes

The market is still only being carved up by international brands with strong reputation.

This is mainly due to the fact that the world's most popular outdoor shoe brands have decades of technological accumulation, and their technological superiority and professionalism are indispensable.

China's outdoor footwear industry starts relatively late and its scale is relatively small.

Therefore, various problems are unavoidable in the rapid development of the outdoor footwear industry. These problems have seriously hindered the rapid development of the industry.

Among them, funds have become the most important restricting factor in the development of outdoor footwear industry.

Compared with the traditional footwear industry, the outdoor footwear industry has put forward higher requirements for raw materials and production technology, and its entry threshold is relatively high.

Although the high threshold effectively reduces the number of enterprises involved in the industry competition, it has higher capital requirements for enterprises and better use.

Raw material

It needs higher cost expenditure; the investment in production technology needs a lot of money; it is more important to expand the scale of enterprises and seize market share.

Capital has become the most important restricting factor for the development of outdoor shoes.

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According to the "deep research report on China's outdoor leisure and tourism supplies market" released by Shang Pu consulting, 2011-2016 years ago, with the development of outdoor footwear products in China, the new industry began to receive more and more attention from others, and the overall development potential of the outdoor footwear industry showed a thriving trend.

While the domestic outdoor shoe brands are coming in to a large extent, they can gain a certain market share in the short term by virtue of their capital advantages and local channel advantages. However, the professional technology of their outdoor footwear products is relatively scarce. If we do not solve this problem in the short term, we will be weak in stamina.