A Fashion Designer's Brand Dream

Romantic fashion designer

With BMW and a famous brand bag, Wu Di, who has just started her business for half a year, has already lived an enviable life. Her success is more derived from her own design concept.

"Designers must have their own characteristics, respect their own hearts, and sometimes the inspiration is like spring, I can finish the design drawings for a week in one afternoon." When painting, Wu Di used to plug earphones, two ears did not hear the window, and devoted himself to his creation. "I like the feeling of drawing very much. When I draw, I feel that my heart is very quiet, and everything around me has nothing to do with me. I am totally immersed in the world of painting." It is this spirit of selflessness that makes Wu Di's Design It is unique and stands out among many designers.

When Wu Di just stepped out of campus, at the age of 22, a boss who was recruiting a fashion designer saw her design drawings and hired her directly as design director. In general, graduates often start from assistant designers, then to designers, to chief designers, and then to design directors. That year, Wu Di's annual income was nearly 100 thousand. Now, Wu Di has been promoted from the design director to vice president of the company, with an annual salary of million.

Each design director has his own style and has his own unique pair. market The trend of control. Wu Di said. In order to train his sensitivity to design, Wu Di used a word "spell" to describe, desperately shop, understand the market situation, read magazines, absorb the latest trends in foreign countries, study desperately, thoroughly understand the color matching, paint desperately, and merge their inspiration into the market to turn into costumes.

As you can see, in many sunny afternoons, Wu Di sat quietly in the coffee shop, watching people walking through the window, observing people's expression, observing people's dressing, and inspiring their creation.

"I like pure art from childhood and choose fashion design. industry This is mainly due to my artistic knowledge from childhood. When I was very young, my father sent me to learn to draw. I also liked drawing, especially sketching. I painted it very fast. Later, Chinese paintings, drawings and colors were dabbled. Father's training for Wu Di's childhood painting has laid a solid foundation for her current career. "Parents are ordinary working-class people, but they never mean to cultivate my hobbies. I deeply love my present work and believe in my talent in fashion design. "

Create "we 've". We have original brand.

"As a fashion designer, the biggest dream is to create your own clothing brand." Wu Di said. In June 2011, Wu Di formally registered and established the Hangzhou fashion dress Co., Ltd., and created the original brand "we 've". "It contains many layers of meaning. From a large angle, the symbol of we" ve is the two little people holding hands. It implies harmony, the spirit of cooperation, the glittering side of human nature. We can have many things together with our hands, our dreams, happiness, wealth, family ties, friendship, love... We advocate that people should use their positive values to live and work to enrich their lives and see the world with positive values. " Speaking of his original brand, Wu Di was very excited.

After years of career as director of fashion design, she accumulated wealth for Wu Di, and it was not that difficult to talk about her business. One afternoon in June 2011, Wu Di was driving his white BMW. Hangzhou Wandering around the city, she intends to rent a small shop and try to run her original brand. Originally, she planned to set up shop on Wen two road, but she didn't find the right place to see it when she went to Kaiyuan Road. The two storefront adds up to about 300000 yuan of annual rent, and takes a look at the geographical location nearby. It presses a little rent, and Wu Di hesitates to take the two stores with a total rent of 300 thousand yuan. Then, we set up a company to register "we 've" original brand and recruit several employees.

"Sister, the quality of our clothes is very good. I will not sell bad clothes. These two are very suitable for you." In the evening, the reporter arrived at the clothing store, which is located at 74 Kaiyuan Road, Hangzhou, facing the Carrefour of Yongjin square. Wu Di is doing business in her own clothing store. She named this clothing store "FEEL.D", that is, "Wu Di's design style". The interior decoration of the shop is low-key and luxurious, and the style of dress design is partial to European beautification, mainly based on black, grey and brown fur.

"Little girl, this dress is the same brand 'we' ve," was this your own design? "Yes." "The clothes that you design look really good quality. What are these materials?" "it's Lamb Fur and fox hair. It's more luxurious on them." "I'll try these two." Ms. Ma, an air conditioner business, came to Wu Di's shop after work and looked around. She tried on two clothes.

"Little girl, I like your design very much. I bought this dress." Ms. Ma is very satisfied with a gray loose style sweater she tried on. She decided to buy it. She looked at the bid price of nearly 800 yuan, and bargained with Wu Di. "Let's get an integer," said the girl. "This is 700 yuan." "Big sister, I can't do that. The quality of this dress is very good. It's pure wool." "Almost. After that, I often buy it on your side." "Forget it, I have friends here today, so you can bring more friends later." After a round of bargaining, Ms. Ma happily paid 700 yuan, bought a fashionable and quality sweater. Before making her own costume designer, she was directly confronted with the design itself. Now she started her own business and opened her own brand clothing shop directly, facing the consumers. Wu Di said that in her communication with consumers, she knew more about the trend of the market, and understood whether the consumers were interested in their own designs, and could also get some inspiration in the process of chatting with different consumers, as a reference for clothing design.

Persist in your dream

"At every stage of life, there should be goals for every stage, and I am lucky to have a smooth transition at every stage." From a fashion designer to a private brand entrepreneur, he takes the lead in both companies.

In 2003, the order of the Winter Fair was deeply affected by Wu Di, and finally laid the foundation for her clothing design industry. At that time, Ai Mei Si just started, specializing in down garment wholesale, its designer team only two or three, for design director, the winter clothing order will be very important for the company's whole year's sales, only the success is not allowed to fail. So, Wu Di threw himself into the order meeting, and meticulously created a T show, small accessories on the model, so that the whole show situation was controlled. Wu Di kept improving every detail. Eventually, the winter clothing orders of Amy will start.

Wu Di, who was born in Liaoning, has the heroic spirit of the northerners. He has worked in Hangzhou for many years and made the Northeast girl more intelligent.

At the beginning, Wu Di also personally participated in the production of clothing. She likes to look at the workers and make clothes according to her designs. "At that time, there were not many things. I could watch the workers step on the line, and guide them slightly." ah, you can collect them from your side. Hey, yes, you see, this is better! "Every detail is good and good at communicating, so that the design of Wu Di is particularly colorful. The workers seldom see a designer so seriously. Wu Di always praises the workers." elder sister, you really make nice clothes! "Gradually, workers and Wu Di become friends.

The experience of 3 years in the "sea shell" has expanded the thought of Wu Di's creativity, and extended her vision from the down jacket to the design of Four Seasons Women's wear. Let Wu Di remember vividly that the first year job hopping to seashell, as the design director of Wu Di is responsible for the year's order meeting. As director of design, at the end of the T show, Haibei Fang always held flowers on the stage to congratulate him. Wu Di faced the congratulations of the boss. Hundreds of merchants stood up and applauded, and their hearts remained calm for a long time. On that occasion, she knew that her design had been approved.

Afterwards, Wu Di recalled that he was preparing for the occasion. Order goods She was very stressed and afraid of a detail. She woke up one morning and suddenly noticed that her voice could not make any noise. However, the order was still busy. As a chief designer, she had to communicate well with her colleagues. Unable to speak, Wu Di did not stay at home to rest, and took small pieces of paper instead of finishing the communication between the design team.

Fashion designers often struggle to run the market or insist on themselves. In the FEEL.D brand clothing store, Wu Di designs her clothes directly to the consumers. To this end, she invested nearly 600 thousand in the first year. From the opening to the end of the year, only half a year later, she would recover the cost and profit in the six months, and at least monthly turnover of more than 80 thousand yuan, which means that the turnover of 2000 yuan per day should be achieved.

"It's very simple. Just sell three or four clothes a day." Wu Di, who is courageous enough to challenge, is full of confidence in herself. She believes that her design can win the recognition of consumers. Practice has proved that it is true. When FEEL.D just started, Wu Di reached her monthly goal in 2 months. Now she is looking forward to the next season of clothing sales -- winter.

Like Wu Di's favorite designer, coco Chanel, her persistence, dedication and persistence in her dream deeply infected Wu Di. Loves the beautiful, yearns for the free life, this 80 generation designer, persists in the dream, the heart pure and romantic, advances toward her entrepreneurial road.