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Take The Road Of Brand, Let Others Give Us OEM!

2011/10/22 10:34:00 20

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With the intensification of competition in the clothing market, stone lions

clothing

Enterprises are further adjusting their development models.

At that time, the clothing industry of Shishi was making OEM for others. Now the mode has changed, and quite a number of foreign production bases have volunteered to do foundry for Shishi garment enterprises.

Recently, a number of garment enterprises have been interviewed by reporters to understand that to develop their own brand's core competitiveness and realize the optimal allocation of resources for enterprise development is not only related to the cooperation of local upstream and downstream industry chain enterprises, but also the rational use of production in different regions.

Resources

For their own processing and production, improve product quality, reduce production costs, improve their brand competitiveness.

In recent years, jinlles has made great efforts to develop brand operation, constantly concentrating on professional talents' innovative brands, operating brands, developing brand diversification, and increasing the added value of clothing brands.

The enterprise has experienced many years of development, and the production tasks of enterprises have been increasing. At the same time, many garment manufacturers have been asked to do OEM directly.

At present, the company is also slowly turning to "two out of the way" brand strategy mode, the sales department and production department are set up outside, the company headquarters also set up R & D department, and has 10 several local and peripheral long-term cooperative processing enterprises.

Shishi clothing brand enterprises seek other enterprises to do foundry production, taking their own successful brand operation as the premise, with the development of "quantity", and toward the "quality" improvement mode.

Shoulder to shoulder apparel has been making persistent efforts in recent years, and its five brands are operating and the terminal share in the domestic market continues to expand.

In order to meet the needs of new clothing brand development, the company focuses on product development and brand operation, consciously develops production partners, and gives many orders to some strength.

reputation

A good OEM manufacturer will focus on the R & D and terminal market, and gradually embark on a brand operation.

The industry said that Shishi clothing enterprises take the branding road is the general trend, and this is also the dream of Shishi garment enterprises.

At present, the cost of coastal land, labor resources and objective environment keeps rising. Shishi garment enterprises should speed up the pformation and upgrading of the industrial level, take advantage of the complete industrial chain advantage of Shishi, take the branding road as soon as possible, increase the added value of brand culture, and allow others to work for their own brand products, so as to promote the perfect pformation of enterprises and industries.