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Where Is The Explosive Force Of China'S Garment Industry In The Future?

2011/10/22 10:32:00 19

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"Our Chinese clothing and Europe.

clothing

"War" is only a slight advantage in fighting hard labor. Most brands have not yet come out of the country, and there is no big investment design and no large-scale image promotion.

Yesterday, at the 2011 China Fashion Forum held in Ningbo, Zhang Zhe, an adjunct professor at Academy of Fine Arts, Tsinghua University reminded, "what is the explosive force of the Chinese garment industry in the future? The key is to enhance the soft power!"

Zhang Zhe summed up the development trend of the world's clothing industry in four stages: the first stage tailoring industry characterized by tailoring, the second stage of the garment industry characterized by industrial production, the third stage of the fashion industry featuring design innovation and brand operation, and the fourth stage of the fashion industry, which uses brand effect and extends outward.

"Most Ningbo and even Chinese clothing enterprises are still in the stage of garment industry. Although some enterprises have entered the fashion industry stage, there is still a difference of one hundred and eight thousand li from the fashion industry stage."

So, what is the competitiveness of garment enterprises in different development stages and formats? Zhang Zhe analyses that tailoring industry wins by skill (quality) + customer relationship; garment industry relies on large-scale operation (reducing unit cost) and sales channels to win; fashion industry wins by product development + marketing; fashion industry wins by brand image and customer service.

"If clothing industry is reduced by large-scale operation,

Company

The cost depends on the cost to make money. Then, the fashion industry will make money by design, and the fashion industry will make money by image.

For most garment enterprises, if they do not invest heavily in design, why should they make money in fashion design? If they do not invest heavily in brand promotion, how can they make money in the fashion industry?

"Reviewing the operation of the textile and garment industry in Ningbo last year, showing growth slowdown, scale hovering, export stability, domestic sales growth; brand preference, keen innovation, labor shortage, efficiency improvement, contribution remain, and enterprise pformation five characteristics."

Yesterday, Li Rugang, President of Ningbo Garment Association, told the evening news reporter that the pformation and upgrading of Ningbo's textile and garment industry in the post crisis era will become the core keynote for future development.

According to yesterday's first "2010/2011 Ningbo textile and garment industry development report", last year, the clothing industry in our city achieved a healthy and sustainable development trend: output growth is close to the level before the financial crisis, the "V" character rebounded, the rapid increase in production and sales resumed historical highs, and equipment was constantly updated.

The city's 16682 textile and garment production enterprises, employing nearly 500 thousand.

The total industrial output value is 120 billion 890 million yuan, and the export delivery value is 51 billion 508 million yuan, which plays a decisive role in China's garment production sector.

However, the clothing industry in Ningbo is the same as in other parts of China.

face

With the constraints of recruitment difficulties and rising costs, the phenomenon of large-scale landing of international fashion brands and fierce competition in the domestic market has become more prominent.

Wang Ruoming, a professor at Zhejiang Textile and Fashion College, said: "this year, the appreciation of the RMB and the tension of the capital chain make the survival environment of a large number of export oriented enterprises and small and medium-sized textile and garment enterprises increasingly grim.

To cope with the current difficulties, many enterprises have changed from passive to active R & D, and have embarked on the road of independent design and independent research and development.

In fact, Vico, Shenzhou, YOUNGOR and other enterprises are developing the use of soybean, protein, crab shell, hemp and other biomass fiber, to create conditions for the upgrading of textile fabrics and garments.

At present, in order to meet the needs of marine economic development, we try to develop seaweed and other fibers, which can be applied to clothing and home textiles in the future.

Zhang Zhe, for example, Hangzhou dress "Jiangnan cloth" has been in Tokyo, Japan, New York, France, Paris and other places successfully opened a store.

This is for Ningbo women's clothing, men's clothing and so on, "explore the road."

In order to launch a large-scale attack on overseas markets, China's clothing brand "Legion" also needs to compete for the market by means of creative design, large-scale image promotion and humanized pre-sale and after-sales service.

What is the "explosive force" of Chinese clothing industry in the future? The key to breaking through the bottleneck lies in thinking.

innovate

"Explosive force" lies in the input of enterprises to soft power, which lies in the respect and devotion of knowledge and intelligence to enterprises.