&Nbsp At The "National Exhibition"; The Fertile Soil Of Textile Rookie.

As the "National Exhibition", Keqiao International Textile Fair is not only a fabric trading conference, its influence has long been from trading platform And upgraded to the competitive arena of textiles.

As the most authoritative textile professional competition in China, the China International fabric design competition has been held for many times since it was settled in Keqiao in 2008. On the day of the opening ceremony of the autumn fair, 2011 China International Fabric design The award ceremony was held.

At the current Textile Expo, there are also 2011 awarding ceremony of the creative design competition for Chinese professional fashion designers. stay fashion With the combination of practical elements, businessmen from all corners of the globe feel the unprecedented sense of motion brought by the unique design to cloth.

The value of rooted enterprise design competition is unlimited.

As the result of the contest, the awarding ceremony was arranged to show the show. The winning entries were presented to guests and audiences in the form of ready-made clothes. One of the award-winning works "walk" on the gorgeous T stage, gorgeous turn, perfectly deduce the wonderful connotation of the design. Through the spanformation of garments, the award-winning design is presented in three dimensions, so that buyers and professional audiences can truly feel their charm and market value.

"The new generation of designers in the country has a new design concept, and the design of fabrics, whether they are flowers or colors, are international, and the market outlook should be good." Mr. Lee, a buyer from Hongkong, looks at a series of new fabrics and costumes on the stage, clapping and applauding. Mr. Li told reporters that he was in the clothing business, and there was a large garment manufacturer in the mainland. He had participated in the Keqiao Textile Expo seven or eight times. Every time he came to participate in the exhibition, he could buy the fabric of Chinese clothing. In recent years, with the holding of some competitions, more and more creative and strong design fabrics were available.

"Some of the designer's fabrics in the competition are slightly different from those of some international fabric design studios. The key is that the prices here are substantial and the price performance is very high." Mr. Li said he had taken a look at some of the works in the contest.

In fact, these international fabric design competitions are located in Keqiao, which is a useful attempt by the county government to create a creative industry center. It is also a strong signal for the county government to urge enterprises to change their business ideas and improve their technological content. In the context of the current textile industry's plight, the government has timely guided enterprises to change their technological content from "made in Keqiao" to "created in Keqiao". These changes are most beneficial to buyers such as Mr. Lee and textile enterprises.

Hebei JJG Chemical Fiber Co., Ltd. is a large-scale textile enterprise producing bamboo fiber in China. In the 2010 China International fabric design competition, the company sponsored the "Tianzhu Fiber Application Award". The establishment of the award reflects the closer cooperation between the competition and the enterprise, and is also the result of continuous innovation and development, and at the same time, it has also injected a strong impetus to the enterprise product promotion market.

Relying on the cradle of exhibition designers

Relying on the Textile Expo, whether it is the China International fabric design competition or the Chinese professional fashion designer's creative design competition, some new designers are appearing frequently in this arena, showing their talents freely. Today's players are the influential personages in the textile industry tomorrow. The Textile Expo will become the cradle of cultivating textile talents.

Xu Jianfeng, of Career Technical College in Dalian Polytechnic University, won the first prize in the 2010 China International fabric design competition - pattern design competition. On this stage, Xu Jianfeng fully demonstrated his talent. Although not yet graduated, many enterprises offered generous conditions to hire.

Throughout the past few years, the competition entries have been constantly refreshed, both in terms of quantity and quality. The entries have greatly improved in fashion and creativity, with richer styles, practical and industrial values. The elite of the competition and talented people have become the stage of every designer's dream. Every design talent with ideals and passion shows himself and surpasses himself. The growing industry influence and professionalism of the event are enough to show that it has become the weathervane of textile industry design.

"Relying on the largest textile industry gathering place in China -- Shaoxing county and the world's largest textile professional market -- Keqiao China Light Textile City, the competition has played a significant role in enhancing the creativity and innovation of China's textile industry." Sun Rui, vice president of the China Textile Industry Association, said that the competition was settled in Keqiao, and the effect was remarkable. It strengthened the service to the enterprises, nurtured the excellent designers and marketed the excellent design works, and played a great role in improving the level of the competitions.

Government set up

Spread the vogue of fashion

Compared with the China International fabric design competition, the creative design competition of Chinese professional fashion designers started late, but it has a far reaching origin from the Textile Fair. In 2009, the three Chinese Fashion Designers Association, China Textile newspaper and Shaoxing County People's government joined forces to create the creative design competition for Chinese professional fashion designers.

Since the beginning of the year, in the international textile city of Keqiao, we have been constantly conveying their creative ideas to the industry and expressing the fashion voice from China to the world.

In the international fashion stage, despite the fact that the main force of international fashion is still the fashionable international fashion masters, the trend of China's top fashion is becoming more and more obvious in recent years, and a number of new design forces have sprung up. They are young, creative, and grasp the market and opportunities. They are rising faster in fashion than their predecessors.

The creation of the Chinese professional fashion designer's creative design competition has created an important platform for a group of Post-80's cutting-edge designers and a group of fashion studios. On this stage, these new talent show their talents and creativity, while the government, media, associations, well-known designer studios, enterprises and other professionals become their bole. Their future business and career structure will benefit from this platform.

"The government set up a stage to give me a stage to display talent. I think Keqiao is a fertile ground for cultivating textile talents." In the finals of the 2010 China professional fashion designer competition, Zhang Shanshan, a Jiangxi Fashion Institute, won the gold medal in "hay rebirth" and won the "80 thousand year award" award. This award is a great encouragement to Zhang Shanshan, who has not yet graduated. She said she would like to join the Keqiao creative team if possible.

In fact, our county has been awarded the "fashion innovation promotion Award" for its continuous commitment to the development of textile creative industry. It is learnt that in order to speed up the introduction of talents, promote the development of creative industries in Textile City, and promote the spanformation and upgrading of the textile industry, the creative industry base of China Light Textile City will provide free one year's "zero cost creative studio" for all the participants in the finals.

In Keqiao, the biggest advantage here is the fertile ground for creative fashion communication, and the biggest problem is how to seamlessly link the idea of creativity with the industry. Maintaining superiority and advancing it has always been much more difficult than filling in blanks.