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Mercedes Benz China International Fashion Week Opens

2011/10/27 16:15:00 30

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Mercedes Benz International Fashion Week Opens

The highest ranking event in China's fashion industry -- Mercedes Benz China International fashion week (2012 spring and summer series) opened in Beijing in October 25th. In the Mercedes - Benz Fashion Night held on the opening day, SCHUMACHER, a senior German garment brand from Germany, presents the latest 2012 spring and summer series Fashion Show 。

China's top event in the fashion industry Mercedes Benz China International Fashion Week (2012 Spring summer series In October 25th, the curtain was opened in Beijing. On the occasion of the 125th Anniversary birth of the car, following the support and sponsorship of the top international fashion week in Berlin, New York and Milan, Mercedes Benz announced its sponsorship of China International Fashion Week in the next three years, and will establish the "Mercedes Benz China Pioneer designer" authoritative honor. The award-winning Chinese designer will receive the full support of Mercedes Benz, hold a special fashion show in Berlin fashion week, and participate in a series of learning and communication activities.

Mercedes Benz Fashion Night on the opening day

"Mercedes Benz is not only the inventor of cars, but also the vane of fashion life." Miles, President and chief executive officer of Mercedes Benz (China) Automotive Sales Co., Ltd. "Cars and fashion have their natural origins, they are all fashion symbols of elegant lifestyles. I believe that Mercedes Benz's rich experience in supporting fashion week in more than 30 countries will definitely bring new highlights to China International Fashion week. I believe our strategic cooperation will be written into the history of China's fashion industry."

SCHUMACHER (Shu Mei He) presents the latest 2012 spring summer series fashion show.

Since joining the Australian Fashion Week in 1996, Mercedes Benz has become the most active fashion force in the international fashion industry. Since then, Mercedes Benz has been sponsoring all kinds of fashion events in more than 30 countries around the world, from Berlin, New York, Milan and other top fashion week to Stockholm, Amsterdam, Losangeles, Miami, Moscow and other fashion events. While enjoying fashion, people are deeply impressed by Mercedes Benz's unremitting pursuit of artistic life.

Ms. Mao Jingbo, vice president of Mercedes Benz (China) Automotive Marketing Limited, said: "we have noticed the rising trend of Asia and China in the fashion world. The Mercedes Benz sponsorship of China International Fashion Week has not only enriched and perfected the top brand culture experience platform provided by Mercedes Benz, but also hoped to bring butterfly effect to the Chinese fashion industry through the support of outstanding local fashion designers, so as to promote the display and status of Chinese fashion in the world. That is to say, our support for China's fashion industry is based not only on the present but also on the future.

On the opening day of Mercedes Benz Fashion Night, the German advanced clothing brand SCHUMACHER (Shu Mei He) presented the latest 2012 spring summer series fashion show. SCHUMACHER (Shu Mei He), founded in 1989, has become the target of many celebrities in the world by virtue of its high-quality fabrics, classic design and perfect quality. This brilliant avant-garde fashion show shows the most fashionable elements of internationalization and creates a feast for both vision and hearing.

Mercedes Benz in the long-term cooperation with the fashion industry, burst out countless brilliant fireworks, to their design and artistic level to a new level. The new Mercedes Benz SLK open Roadster is the best proof of the activity scene and the fashionable clothing. The slender hood, the distinctive arrow head and tail, and the wedge-shaped body outline make people enjoy the pleasure of driving while enjoying the distinctive fashion charm. With the charm, SLK models have conquered countless fans and aroused people's boundless thirst for it.

Mercedes Benz, together with China Fashion Week, perfectly embodies the deep resonance and support of the Trident star emblem to China's fashion art. In this event of fashion and technology blending, beauty and wisdom, Mercedes Benz, which covers almost all high-tech technology and innovative ideas, has never given up its grasp of fashion elegance, and has made it a permanent leader in the automotive industry.