China City Leaders Visit SINGER

SINGER booth

For more than 150 years, whether in the world's bustling metropolis or in remote mountain villages, people will talk about sewing machines, and SINGER will be a synonym for sewing machines. SINGER is a synonym for sewing machines.

SINGER sewing machine is one of the most popular household products in the world.

In 1851, an American named Richard Ke Rex SINGER invented a sewing machine instead of manual sewing.

This revolutionary invention is called "one of the four great changes in human life" by Dr. Joseph Needham, a contemporary British historian of science and technology.

In August 12th of that year, the Singer Sewing Machine Co was established.

In 1853, the first sewing machine was started in New York factory.

Two years later, he won the first prize at the world fair in Paris, France.

In the same year, SINGER started the installment plan for increasing sales volume. It became the founder of the marketing method in the world and had a profound impact on the consumer market.

10 years later, SINGER has 22 patents.

The annual sales volume of sewing machines is 20 thousand.

In 1867, SINGER became the first multinational industrial company in the United States to set up factories in other parts of the world. By 1880, it had sold 250 thousand units worldwide.

The well-known red S logo is also established at this time.

In 1889, SINGER made the world's first electric sewing machine. Up to the end of nineteenth Century, the world's sales volume reached 1 million 350 thousand units, and a network specializing in distribution and business promotion was also launched at this time.

Entering the twentieth Century, especially after World War II, SINGER entered a period of great development.

Many special sewing machines introduced by her meet and promote the development of dress design and sewing.

In 1908, SINGER headquarters was established in New York. The SINGER building in New York is the first skyscraper in the world, and the tallest building in the world at that time.

Since 60s, she has been successfully diversifying in more than 30 thousand stores and distribution outlets in the world.

These include the world-famous American Apollo landing plan and the future space shuttle program.

In 1975, SINGER invented the computer controlled multifunctional household sewing machine, and then gradually used for industrial sewing machines. The manufacturers, especially the SINGER industrial sewing machine, are familiar with Chinese users.

In November 10, 1994, Shanghai SINGER sewing machine Co., Ltd., which invested 20 million US dollars and covers an area of 60 thousand square meters, was formally established in the Minhang economic and Technological Development Zone of Shanghai. Not only did the national leader Zou Jiahua congratulate him, but also the Prime Minister of Canada was in the ribbon cutting congratulations.

After several years of efforts, Shanghai SINGER has developed seven series of dozens of industrial sewing machine products, and has gained good reputation in mainland China and overseas markets.

In 2001, SINGER celebrated its 150th anniversary and unveiled the world's most advanced home sewing embroidery system: QUANTUM XL-5000.

She combines the characteristics of the current and the new generation of professional sewing machines, and is the most competitive and user-friendly system in the market.

In 2004, SINGER established a R & D center in Shanghai and expanded its production scale.

Today, SINGER can provide various types of sewing machines and continue to maintain strong international competition momentum.

At present, SINGER has established manufacturing plants in Brazil and China, and has established a sales network in more than 190 countries.

In 2005, SINGER first launched the world's first FUTURA CE-200 sewing machine controlled by personal computers (laptops or desktop computers). This machine with multi-function sewing and computer embroidery is a revolutionary invention.

As one of the most ideal tools for fashion design, she can turn your wisdom and inspiration into reality.

In the first quarter of 2006, Affiliates of Kohlberg & Company, LLC ("Kohlberg"), a top American private investment firm and SINGER holding company, completed the acquisition of VSM Group Holding AB ("VSM").

VSM is the leading provider of high-end sewing machines and accessories, with Husqvarna Viking and Pfaff (Bai Fu) two brands.

After the merger, the company was named SVP Holdings, representing its ownership of the three sewing machine brands of Singer SINGER, Viking and Pfaff.

This is the combination of the top two companies in the sewing machine industry. Both sides have provided excellent senior management teams.

Our goal is to provide high quality sewing products, culture and services to distributors and customers.

And the two big companies will be at a better level to meet the needs of customers around the world.

Over the years, SINGER has been insisting on teaching people around the world to sew and use advanced sewing machines to attract customers.