Sheng Hong: Traditional Textile Makes High-End Emerging Industries

The "top 500 Chinese enterprises" ranked 67 times in 3 years, and the 150 km (32) weight of the 10 thousand km long silk thread was eliminated.

The textile enterprise, which started from village run enterprises, has been continuously challenging the world's most sophisticated textile problems in the past 20 years, becoming the world's ultra-fine.

Interpretation of the "Sheng Hong phenomenon" once again proves that traditional industries are by no means the sunset industry, not the low-end industries. The key is whether we can seize the commanding heights of the industry's future development, whether we can have our own core technology, and do well in the industrialization process, and enjoy the pricing power and the right to speak.

Sheng Hong has provided us with a valuable example of independent innovation, pformation and upgrading.

In September 3rd, the "top 500 Chinese enterprises" released in 2011.

Located in Wujiang

Textile is a traditional industry. In many people's minds, it is also a representative of the low-end industry.

Sheng Hong subverted this idea.

Starting from a small village printing and dyeing enterprise, in just 19 years, it pformed itself into a world-famous textile giant with the most innovative ability and core competitiveness in China.

What made this fantastic leap forward?

Miu Hangen, chairman of Sheng Hong group, said that in the past 10 years, Sheng Hong has been sticking to the forefront of the world's textile and chemical fiber industry. He has been persistent and painstaking efforts to build up the "Three Abilities" of the enterprise, that is, the ability of combining production, teaching and research, the ability of two innovations and the ability to absorb innovative elements.

He said that the entry threshold of the world's top 500 enterprises is 100 billion yuan in sales revenue this year. Sheng Hong's main tasks in recent years are deep pformation, breadth expansion, and advanced industrial structure layout based on advanced research and development. According to the established pace of development, Sheng Hong is expected to achieve 100 billion yuan target in 5 years, becoming an internationally famous brand enterprise and "knocking" the world's top 500.

High end breakthrough, achievement "industry leader"

The 3 textile fiber industry standards issued by the National Textile Industry Association have been formulated by Sheng Hong group. Sheng Hong will also represent China to participate in the formulation of relevant international standards.

A top-quality garment, rubbed and wrinkled, then wiped away, wrinkled and disappeared instantly, and it was restored without shaving. This is the magic of fabrics made of Sheng Hong Group's "memory fiber".

In July 18, 2008, Sheng Hong group, which is proud of the Chinese textile industry, put into operation the world's first "memory fiber" production line, and firmly controls the core position of "leading the world" in the field of development.

Sheng Hong sales staff said that the net profit per ton of "memory fiber" was 10 times that of ordinary fibrils.

At present, the "memory fiber" has formed 100 thousand tons of annual capacity, due to the high quality, hot, and in short supply.

Xu Kunyuan, vice president of China Textile Industry Association, said that the mass production of Sheng Hong memory fiber has greatly increased the proportion of China's high-end clothing exports, and has made structural adjustment for our textile industry.

"First-class enterprises do standards, second class enterprises make brands, and three streams of enterprises make products."

Since 2009, "memory fiber" has applied for national patents at an average of 1.3 per month, so far, it has received 15 invention patents and new practical patents.

The 3 textile fiber industry standards issued by the National Textile Industry Association have been formulated by Sheng Hong.

Statistics show that Sheng Hong has undertaken and implemented 45 national and provincial science and technology projects, including 10 invention patents and 73 utility models patents. It has chaired or participated in the revision of many national and industrial standards.

Miu Hangen said that China, as a big textile country, has not much discourse power in the formulation and revision of international standards for various reasons. This is the gap between Chinese textile enterprises and the world.

In March 1st of this year, Sheng Hong, on behalf of China, established the "international standardization organization, Textile Technology Commission, dyeing Sub Committee on dyestuffs and dyestuffs".

Taking advantage of this opportunity, Sheng Hong will gradually participate in the formulation of international standards, issuing "Sheng Hong's voice" and striving for equal discourse power with the international giants.

Precision wins, turn into "global experts"

The superfine fiber developed by Sheng Hong is only 22 pounds a kilogram if it goes around the earth.

How thin is the finest silk in the world? Sheng Hong answers this question of Guinness.

The superfine fiber developed by Sheng Hong, the finest single filament has reached 0.15dpf, that is, the weight of 10 thousand meters long silk is only 0.15 grams, and 10 thousand kilometers only 150 grams.

Around 40 thousand kilometers round the earth, it only needs a catty of 22 silk thread, far exceeding the finest natural silk.

Technicians say that the new generation of microfiber has gone beyond the traditional textile concept and has entered the new material field, not only for advanced fabrics, but also for gas filtration materials, thermal insulation materials, functional papers, battery separators, etc.

Sheng Hong super fiber technology advantages of leading international counterparts for at least 3 years.

A well-known Japanese textile manufacturer was amazed after seeing Sheng Hong's products, because Japan was only in the laboratory stage at that time.

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"As early as 2003, we put forward the goal of" experts in the world's Microfiber ". We must strengthen our confidence and be the leader in the field of microfiber, no matter what difficulties we will never give up.

Mikhun spoke of a "thrilling" story: 2004, 2005, Sheng Hong made some products 0.5dpf (10 thousand meters 0.5 grams), the first in China.

In the next two years, 0.3 of the foreign countries made the technical limit of industrial spinning.

Sheng Hong is faced with the choice of whether to do 0.3 or go beyond the "limit" after being behind the butt of others. Sheng Hong invested huge sums of money in establishing research and development centers in Europe. When discussing with international authoritative experts, he believed that 0.3 would still be possible to break through.

But just theory is possible, once the failure, the 700 million yuan invested in R & D and equipment will be wasted and enterprises may be dragged down.

Sheng Hong courageous chose "eat crabs", combined with European, domestic Tsinghua University, Donghua University and other experts and professors for many years tackling the problem. After countless failures, they came to shake the world textile industry, successfully conquering the 0.15 known as "myth" and "Sheng Hong limit".

Miu Han said proudly, because Sheng Hong has been developing and manufacturing equipment in the field of microfiber in the field of customization and research. Therefore, once the research and development is successful, it will soon be able to enter large-scale production, at least one to two years later than others.

In July 2007, Sheng Hong chemical fiber two phase 400 thousand tons of direct spinning microfiber project was put into operation. The annual output of microfiber exceeded the total output of Europe, America, Japan and Korea and other countries, and was praised by the industry as "global microfiber expert".

Then, through the further research and development of microfiber, and constantly doing "fine" and "specialized", the dazzling superfine fiber varieties are derived, and the commanding heights of technology and industry are firmly controlled.

At present, there are 49 superfine fiber production lines in Sheng Hong's scale production, and the total market volume of microfiber in China is about 600 thousand tons, and Sheng Hong occupies 420 thousand tons, covering 70% of the market.

After the international financial crisis in 2008, textile enterprises generally had shrinking demand and overcapacity, while Sheng Hong group was booming: dozens of microfiber production lines were operating at full capacity, setting off an "adverse prospect" for the industry side.

According to Miu Han's theory, traditional industries are not synonymous with lagging behind. Through innovation and research and development, traditional industries can also become new industries.

Widen the width and release the "barrel effect".

Sheng Hong will break through 100 billion yuan in sales in the next five years and move towards the goal of international enterprises.

In July this year, Sheng Hong Group's total investment of 20 billion yuan and annual output of 4 million tons of high-end petrochemical products were set up in Lianyungang. This is a strategic move for Sheng Hong to expand its development space.

After the completion of Lianyungang Sheng Hong Petrochemical Industrial Park, annual sales revenue can reach about 60 billion yuan.

In the face of doubt, Sheng Feng, chief engineer of Sheng Hong chemical fiber, has unveiled the mystery. "Petrochemical industry is the upstream industry of textile chemical fiber. Raw materials for chemical fiber production come from petrochemical products, such as nylon, polyester, and other chemical fiber fabrics, which are extracted from petroleum and petrochemical products. They can also produce products of high processing degree, high-end organic synthesis intermediates, fine chemical raw materials, engineering plastics monomers, and differentiated special synthetic resins."

Sheng Hong's entry into the petrochemical industry is not only the extension of the textile industry chain to the upstream raw material stage, but also the important strategy of the whole group's pformation and upgrading during the "12th Five-Year" period, so that the core competitiveness of enterprises can be further upgraded.

Forging the industrial chain and harvesting the value chain, Sheng Hong is constantly expanding the chain.

Looking at the development of Sheng Hong in the past 20 years, the determination to create the world's unique high-end textile industry chain is increasingly clear.

At present, the industry chain of Sheng Hong has been widening, extending, perfecting and becoming thicker and stronger. From the chemical raw materials, polyester chips, spinning, weaving, dyeing and finishing, finishing, fabric processing to clothing, a huge industrial system has been formed.

The personalized and refined products extended by microfiber have been put into scale production.

Last year, the world's first 80 thousand tons of total Matt melt direct spinning line was put into operation. It became the world's largest product specification and the largest production base for all extinction products. The expansion project of Jiangsu Guo Gao Ke functional fiber is speeding up construction, and is expected to be formally put into operation by the end of this year. A large scale functional fiber production base will be born again.

In the printing and dyeing area where Sheng Hong started, its technical capability is the first in Asia. The dyeing and finishing capacity of Asia is the first in Asia, and the production and sales rate of more than 10 dyed printing and dyeing products, including peach skin, elastic, polyester spinning, nylon and polyester interwoven, nylon / cotton / polyester cotton blended and suede, is 100%, accounting for 1/4 of the domestic market, ranking first and selling well in more than 20 countries and regions.

In the extension of industrial chain, Sheng Hong attaches great importance to "green development".

In order to break through the bottleneck of high energy consumption and heavy emission in dyeing and finishing, Sheng Hong joined hands with Donghua University to tackle problems in production, education and research. The advanced membrane treatment technology was applied to carry out advanced treatment of printing and dyeing wastewater. The daily reuse of printing and dyeing wastewater was 8000 tons and the reuse rate was over 40%.

Another example is the use of the world's leading round blowing technology to reduce the energy consumption of chemical fiber processing by half.

During the "11th Five-Year" period, Sheng Hong's energy conservation and emission reduction amounted to 66 thousand and 700 tons of standard coal.

In August 2011, Sheng Hong officially authorized the use of the global green label "green leaf" label through the international authority's "Intertek company's carbon footprint" accounting and "product carbon footprint" certification. It became the first enterprise in the domestic printing and dyeing industry to certify through the "company / product carbon footprint".

The newly developed petrochemical sector, as well as the chemical fiber industry, which is playing an increasingly important role in the domestic and international markets, is in line with the textile plate formed by the leading printing and dyeing industry in Asia. As well as the strong lineup formed by the 5 major plates of energy, real estate and hotels, it will achieve a breakthrough of 100 billion yuan in sales revenue for the next five years, and to the goal of building an international enterprise.

There is a "barrel effect" in economics, which means that the overall benefit depends on the length of the shortest board.

Gu Donghua, deputy secretary of Sheng Hong Group's Party committee, said that for many years, Sheng Hong continued to patch up the boards and lengthen short boards, so that they could take the lead in the market competition, and the comprehensive benefits were multiplied.

Deep research and development to create "textile Silicon Valley"

After importing the equipment of Sheng Hong, most of them need to be retrofit. After a few months, some new products of independent innovation can not even be understood by the equipment manufacturers. A provincial leader once commented that in the field of textiles, independent innovation and R & D level, Sheng Hong is a well deserved NO.1.

In August this year, the first Wujiang provincial enterprise research institute, Jiangsu (Sheng Hong) textile new material research institute, was identified by the provincial science and Technology Department, and is the president of the Mu Han root Institute.

In addition to the original R & D team such as postdoctoral workstation, two academicians of the Chinese Academy of Sciences will "join" to set up academician workstations.

This indicates that Sheng Hong will enjoy better support policies, more high-end platforms and more powerful R & D teams in R & D and innovation.

Sheng Hong's plan is to make the Institute reach the world's advanced level through 5-10 years' development, break the technological monopoly of the multinational companies in the new research and development field, and guide the upgrading of our chemical fiber textile industry.

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Why is it not called the Textile Research Institute, or the "new textile materials research institute"? Mihan says that the raw materials of the chemical fiber are from oil, coal and other non renewable resources, but no use is available. But people still have to wear clothes and wear better clothes, so in the long run, we must find new textile materials that can replace oil.

In addition to further research and development in the field of microfiber and memory fiber, the Institute will focus on the development of circular and low-carbon economy. On the one hand, it should study the extraction of chemical fiber materials from waste chemical fiber, such as how to discard chemical fiber and clothing, how to recycle and separate all kinds of materials into high value-added products. On the other hand, we should extract chemical fiber materials from biomass and renewable energy such as straw, and get rid of the textile industry's dependence on oil and so on.

These technical directions are the strategic concerns of the international textile industry.

Once the breakthrough is made, the industry prospect is immeasurable.

It is understood that the enterprise research institute is only one of the modern textile R & D base of Sheng Hong.

Sheng Hong Group's modern textile research and development base has invested more than 300 million yuan, with a construction area of 116 thousand square meters. It will integrate many research platforms such as the Research Institute of Ji Na enterprise, the state-level enterprise technology center, the national fiber inspection center, the textile inspection center, the post doctoral workstation and so on.

The emergence of modern textile research and development base stems from the ability of enterprises to absorb innovative elements over the past 10 years.

This has laid a solid foundation for the technological capabilities, research and development and accumulation of talents in the field of chemical fiber.

Because of the importance of independent innovation, through the deep research cooperation with various R & D institutions, a number of top experts at home and abroad have been netted, and many R & D carriers have been established.

In the world textile industry, from equipment to products, Sheng Hong's two innovation capability has always been one of the secrets of winning the market.

For example, the spinning machine imported from Germany has to spin the finest silk thread in the world. The fineness of silk thread has not been seen by German equipment dealers, and the equipment must be reformed. So, the most advanced equipment in the world has arrived at Sheng Hong, which often needs dozens of innovations and many inventions to be used for pformation. Because it involves different R & D teams, and with different equipment manufacturers, it has entered into the equipment of Sheng Hong's home. After several months, some new gadgets could not even understand the equipment.

A provincial leader once said that in the field of textiles, independent innovation and R & D level, Sheng Hong is a well deserved NO.1.

The process of high-end textile products from research and development, laboratory products to the allocation of machinery and equipment, design of large-scale production process, construction of plant installation, equipment pformation and then put into production, this process is long and arduous, one step is wrong, and all the previous efforts have been wasted.

In the past, Sheng Hong has achieved a high level, and the breakthrough in the field of microfiber, memory fiber, and matting fiber is a clear proof.

The establishment of the research institute is expected to further shorten the industrialization process of new products.

Because from tracking the frontier technology of textile industry, to the realization of key technology breakthroughs in the enterprise technology center, and then to the product to the market detection, the research and development strength of all links in the industry will achieve full coverage and zero distance in the textile research and development base, it can deeply integrate all kinds of innovative resources in the global scope, and the embryonic form of a "textile Silicon Valley" has been formed.

Miu Hangen said that successful enterprises at home and abroad, without exception, regard independent innovation as a weapon for survival and development.

However, independent innovation is easier said than done.

The market is merciless. Only by steadfastly and persistently carrying out independent innovation can there be room for survival and development.

Internationally, it is necessary to enter the ranks of innovative countries and regions. One of the criteria is that the proportion of R & D in technology accounts for more than 2% of GDP.

Whether an enterprise is willing to invest in R & D is related to the long-term development of an enterprise.

According to the introduction, Sheng Hong has always spared no expense on technology research and development, with an average annual investment exceeding 3% of sales revenue, and this year is more than 5%.