The Two Major Business Circles In Osaka, Tokyo

Japan Market The autumn and winter commercial war started from the second half of the long vacation (September 17th ~9 25). In the first half of the long holiday (September 17th ~19), sales of commercial facilities rose only slightly due to the hot weather and Typhoon No. 15 landing. However, the sharp drop in temperature in the second half (September 23rd ~25) triggered a hot sale of clothing such as autumn jacket and boots, and sales volume of two commercial facilities in Japan and Japan reached two digit growth.

New products in Tokyo business district to facilitate sales boom

LUMINE Shinjuku and LUMINEEST stores have introduced and renovated new brand names (a total of 2 shops and 29 shops) in the past year to the middle of August. By the end of August 7th, sales of LUMINE Shinjuku increased by 9.6% and LUMINEEST by 15.2%. In mid September, sales were not ideal due to weather conditions. But the drop in temperature in the second half of the long holiday prompted sales of long woolen sweaters, trousers and autumn skirts to rise.

10 percent off during the event, LUMINE Shinjuku store Sales volume The increase was 7.2% to 1 billion 468 million yen, and LUMINEEST grew by 21.5% to 1 billion 22 million yen. Liu Min (LUMINE) launched a 10 percent off promotional campaign in the latter part of the long holiday, which has been delayed for two weeks compared with previous years. During the activity, the sales volume of the whole library increased by 13% to 8 billion 11 million yen compared with the same period last year, and the new application membership increased by 5.6% (13730).

In the second half of the long holidays, Atre, a white house woman, has seen a sales growth in the wool products, coats and coats of individual shops. Clothing products increased by 28.4% in September 23rd. In Yokohama, JOINUS increased its total sales in the first half of the long holiday period by 3.4%, and its sales increased by 17.8% in the second half of the long holidays, with women's clothing up to 27.3%. Winter boots Sales are also rising.

HILLS is also selling well this year, but men's wear has increased since early September. Women's jackets and coats were also officially launched into the autumn and winter boom in the promotional activities in September 22nd. During the wedding promotion campaign held by the facility (~9 25 September 23rd), HILLS's sales grew by an average of 30%, and its growth rate reached 60% on the last day of the activity.

　 Osaka business promotion campaign boosts winter season

In Osaka, stores in the second half of the long holiday (September 23rd ~25) are crowded. With the promotion of the coupons and the drop of temperature, the coat and down garment products have entered the booming season.

In E-MA shopping malls, the higher priced uniforms are selling well, and the biggest increase in sales is Sumerian and Addison (Edition) two brands. In Sumerian women's clothing brand, the retail price of leather jacket around 70 thousand yen, 80 thousand yen down clothing sales growth has been seen. Edition's sales of men's and women's windbreaker have also increased to varying degrees. In addition, thick women's sweater and men's down vest have also entered the season of hot sale. In September 23rd and 24th, HEP FIVE's autumn sales rose as a whole, and sales of men's and women's clothing increased. {page_break}

The price per unit of OPA of Xin Qi bridge increased by 20% over the same period last year. It originated from the sales growth of clothing and clothing products, which led to the increase of passenger unit price. At the same time, the discount activities launched by commercial facilities and the rebate activities of 5000 yen and 1000 yen returned by the brands in autumn and winter have also become an important factor in the growth of autumn and winter sales.

The commercial facilities such as Nan Po City, Nan Po Parks, Gao Dao Wu Osaka store and MARUI in Nan Po area have jointly launched promotional activities to promote the overall consumption growth in the South Po area. Merchants launched preferential activities for credit card and scorecard members, and held a famous fashion stylist of tortoise tecnu fashion dress collocation seminar to enhance the sharing rate of passenger flow among commercial facilities in the commercial circle. South wave City launched the same 10 percent off member activity last year, with sales rising 10% over the same period last year. Various commercial facilities have indicated that the joint promotions have played a decisive role in the growth of passenger flow. The sales of autumn winter coat, fur clothing and fur accessories such as down vest and coat have also been greatly improved in the promotion season.