Winter Sales Are Slow To Blowout &Nbsp; Businessmen Winter Clothes And Upper Cabinets.

In recent years, shopping malls have the same sense of powerlessness.

Although sales promotion is very strong, the customers' shopping desire always seems to be hard to come. The proportion of autumn and winter clothing sales is not high, and sales volume also seems to be swallowing water.

In comparison with previous years, it is now near the end of the year, and it is the golden season of sales. Sometimes, it is easy to make sales very high.

According to industry analysis, sales of autumn and winter clothing have not been blowout this year. A big reason may be that the weather in Hangzhou has not yet cooled down. The subtropical high is still active, which inhibits the customers' desire to shop. "If the temperature falls below 10 C this week, the sales of autumn and winter clothing will immediately erupt."

Guests do not pay the bill.

Winter clothes, upper and lower cabinets

Recently, there is a common phenomenon in the front line counters.

Many shop clerks complained that a large number of winter clothes, down garments, cotton clothes, high boots and thick sweaters had been sold in the past few days, and the turnover rate was extremely low. So the store had to temporarily pfer the goods, and replaced some of the new winter clothes and put them into Chunqiu clothing.

"We checked the temperature of the same period last year, which is 9 degrees -13 degrees centigrade, so the winter clothing is selling very fast. The temperature in Hangzhou has not dropped this year. The temperature this week has remained at 26 C, which has a great impact on sales," said a mall employee.

There is always a "invisible link" between temperature and clothing sales. For example, when the temperature reaches 25 degrees, the sales of short sleeves and fish mouth shoes will start immediately, and when the temperature falls below 10 degrees, the cold resistant goods such as cotton padded clothes, high boots and down garments will be sold, so smart businesses will know how to use "weather" to avoid the negative effects of temperature on sales.

The staff of the mall said that there were two brands that were evenly matched in the shoe area, and their performance had been catching up with each other. But in the recent big promotion, the A brand lost a battle.

Because the A brand has launched a lot of new products for the big promotion, all of which are high price knee boots and knee boots, and this year's popular leather boots. While the B brand has also pported a large number of new goods to the warehouse, but because the temperature has not dropped, it has also prepared a number of single shoes and ankle boots. Once the sales of high boots are not good, it immediately launched and ankle boots and single shoes, which turned out to be quite hot. The sales of B brand surpassed the A brand.

Winter sales are not long.

Businesses look for temperatures below 10 degrees Celsius.

The temperature has never dropped, which is a bad omen for the brand of "cold winter".

Those thousands of down coats and cotton padded clothes stored in warehouses.

High boots, which are sold for a long time, are usually sold at a time when temperatures drop in early November. They can also generate substantial profits. After 1-2 weeks, they start to fight for price wars and profit margins are getting thinner.

For brands, if they do not sell the goods in the autumn and winter, it will be a great pressure on stock and capital flow.

On the other hand, this year's Lunar New Year is earlier. Generally speaking, the first wave of spring clothes will be put on the shelf once the Lunar New Year is over. In this way, the sales period of winter clothing is shorter than that of last year, and the pressure is more natural.

"Now everyone is waiting for the temperature to drop to below 10 degrees Celsius, so that the sales of many counters can be increased by 1 times, and customers' shopping desire will be more easily aroused."

A woman dress brand leader said.