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Planning And Development Of Chinese Footwear Brand Under Buyer'S Mode

2011/11/3 13:43:00 20

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The development of modern Chinese footwear has always been based on imitation of Europe, which is probably the focus of Europe since the Renaissance.

Shoe shoe

The development of simplicity, comfort and the popularity of the characteristics of the rise of demand.

Popular

The wind.

While fully combining the comfort of human feet with the design of the frame, we vigorously develop the last shape suitable for modern people's feet, so that different functional shoes can be injected into professional technical standards for different occasions. From Nike to Bailey, a section is possible for people to identify and design.

All this is to focus on the needs of people and the needs of occasions.

It is precisely because of so many standards that footwear development has begun to have the cultural and customs characteristics of the Chinese nation as well as the European standard. This makes a pair of small shoe samples become an indispensable part of people's life, and also precipitates a strong literary and artistic color.

Driven by the development of buyer model, Chinese shoe samples

brand

After adhering to the elements of historical and cultural development, slowly, of course, it is necessary to integrate modern popular elements and habits.

These specific manifestations are in the upper design, shoe structure design, sole design, shoe design, and the overall style design of shoe brand culture.

The characteristics of self integration have not seen much in our current market structure. I believe that in the near future, shoe brands and styles can see more in the Chinese market, which will enable more world brands to follow our culture and style. While promoting the development of Chinese footwear, it will also lead to a deeper display of Chinese culture.

The shoe buyer's overall style planning on products should stand today to see tomorrow, and at the same time, stand still today to see yesterday. Because only by such familiarity with the historical process can we determine the general characteristics and characteristics of the product style so as not to let the brand we create, and lose the ability and mechanism of creating brand in the initial stage of the buyer's primary market.

In that way, even if we earn profits and keep the present, then we will never be in touch with the brand in the future.

Similarly, in planning, as shoe buyers, you can not just consider the characteristics of the play, if you can combine elements of good, then, in the balance between the elements and the market, you can easily control.

Without having to take into account the characteristics of the product like most enterprises, after having the style, they lose the market after having the only one.

There are three main points in the planning of shoe development. The three focuses are buyers who want to pay attention to the development planning.

First, the ratio and structure standard of cultural elements and styles.

This is a method of how to apply culture and how to better integrate culture and design elements. It needs perceptual recognition and rational division.

Two, the market demand and its continuity and continuity of life can not give up culture and style at the mere thought of the market, but the two are not contradictory when thinking of the style and culture giving up the market.

Three, the key point of copying is not the surface style and structure, but also should pay attention to the improvement of the characteristics of the enterprise and brand, so that it has a good ability to lower the delay.

The development plan of buyers needs different time periods to understand differently, and time will bring more and better verification to many developers.