Hangzhou Shopping Malls Celebrate The Season Ending &Nbsp; Special Promotions Killer

Hangzhou Jie Bai shopping plaza: new changes have taken place at the age of 93.

As the first shopping mall in Hangzhou, Hangzhou released 93rd anniversary of its shopping season. With the opening of a series of activities, the atmosphere of the festival is gradually dispersed as autumn fragrance. In the 93 years, for Hangzhou's business, which is a memory of generations, it is not only a scale of annual rings.

"Honesty is flourish, and change comes to pass." there is a new change in the 93 year old birthday.

Operation refinement: strive to enhance the competitiveness of the main industry

Since last year's integration of new century, AB building and new Wah Yuen, Xie Bai pays attention to the unified planning and overall construction of shopping plaza, intensification of the integration of resources and the combination of formats, and strive to improve the quality of operation.

Focusing on the business orientation of "exquisite life, leisure life and creating high quality shopping plaza", the business layout of Jie Bai shopping plaza is more detailed. Through meticulous layout, the overall operation has characteristics and organic connection, and also has a clear direction for the establishment of main business brand and subsequent development. After the direction is clear, Jie Bai shopping plaza finely adjusts the major categories and brands of the business. Through brand integration, layout adjustment, counter decoration and new product introduction, it promotes the quality of operation and operation and the competitiveness of the main brand.

New Wah Yuen highlights youth trends and consumption. In the first half of the year, 6000 square meters of Chaozhou people's sports hall and 2100 square meters of UNIQLO Hangzhou flagship store were built on the basis of the introduction of minacollection (Mi Na) Hangzhou's first image store and TNGT, bybasi, lady's house and other Korean brand style brands.

The new century highlights the consumption of white collar fashion women. To seize the main body of the shopping mall, the jewelry store focuses on adjusting the jewelry area, highlighting the image of the "Zhou Shengsheng" neighborhood window shop, creating a strong atmosphere for jewelry management, meeting the needs of the market for gold and jewellery products, increasing the promotion of the main brand of cosmetics, and promoting the growth of sales performance with the help of cosmetics Festival and VIP thematic activities. In the 1-9 months of this year, jewelry grew by 50% compared with last year, and cosmetics increased by nearly 40%.

The bigger change is the women's clothing store. Relying on the 2 to 4 floors, three floors and 12000 square meters of business platform, the shopping mall is going to make great adjustments to the layout and brand management of the mall under the premise of overall positioning. The 2 floor will focus on introducing the operation of the domestic first-line brand clubs, creating a business atmosphere for boutique women's clothing. The 3 floor is located in a lady's dress and accessories with a certain maturity and sense of quality; the 4 floor forms a business area for girls' clothing, less clothing and leisure Designer brands. At present, the 4 floor has completed the adjustment of the layout of the moving line; the 2 and 3 floors of the special counters are being adjusted in full swing, and will be upgraded during the festival. After adjusting the brand of central island more, new LUXMAN, SunVina, ZADANINE, ZCZZ and other brands, enhance the edge hall and sub hall management level, highlight the brand display effect and brand management atmosphere, form the organic convergence between the three floors, so as to enhance the overall image and competitiveness of the women's clothing.

AB building focuses on business casual male consumption. In the near future, the 2 floor of the newly adjusted B building will be refreshed. The area of the side cabinet is larger and the image is outstanding. Although the central island area is shrinking, the space is more transparent; the introduction of the unique brands such as Lei Chi and Li bee embodies the style of business and leisure. At that time, after the integration of the hundred men's clothing will be through the three floors of the 1-3 floors of echoes and interaction, the formation of boutique, business and leisure, mass consumption pattern, enhance the ability to gather guests.

Format diversification: the happiness transmitter of West Lake landmark

"Sitting in West Lake" limited edition personalized gift distribution, "beautiful West Lake, the most beautiful smile" activities

The launch of this festival focuses on the concept of "West Lake". West Lake has been officially included in the world heritage list as a commercial complex adjacent to West Lake. In the past 93 years, it has become a landscape of West Lake.

Modern department stores are the windows of the city, displaying the image of the city, reflecting the quality of life of the city, and meeting the consumers' lifestyles at different levels. In this regard, Xie Bai worked hard to bring the West Lake complex into full play and create the modern department store plaza near West Lake. On the basis of the main shopping, new Wah Yuen opened nearly 1/3 of the business area, attracting Starbucks, blue lion bookstore, cool stone ice cream, Mikami Ri, Dr. Jing beauty health care and other auxiliary facilities. In April of this year, the new White Deer Wah Yuen shop took the lead. The Retro Old Shanghai style decoration and circular West Lake landscape dining area became a landscape restaurant for West Lake. Next, the spoon and the "manu Fang" fruit fishing were unveiled.

The auxiliary project of the six floor of the new century's new century has been basically signed in place. With the area of 3600 square meters to create a place that integrates food, leisure and brand discount, the full hall, Lu Lu sushi and Hau Shang Hao steak house will be settled in succession. The Marco Polo Hotel is going to open at the end of this year. The function of the whole shopping plaza will be more and more abundant, meeting the needs of consumers such as shopping, catering, accommodation, leisure and entertainment.

The reconstruction project of the 100 AB building is about to start. After the renovation is completed, three hundred property buildings will truly become one.

Service Humanization: the connotation of modern commercial civilization explained by cosmetics bank

As a key business enterprise in Hangzhou, the 93rd anniversary festival celebrates the activities of "beautiful West Lake, the most beautiful smile" and sets up a bridge between commodities and consumers with a smile. In September 21st, the activities of "brand service under the grass roots" organized by the Zhejiang provincial finance and trade union, the Hangzhou finance and trade tourism Union and the Hangzhou Jie Bai shopping plaza were held in the new hall of Wah Yuen. 3 excellent brand service workers from Zhejiang finance and trade system, together with the shopkeeper of Jie Bai brand counters, shared their services, service methods and services.

In this time, the company's chief employee and the top ten salesperson of the national business service industry, Zhou Mingjuan, is one of the three, and her service experience has become a teaching material. On the basis of the original "Zhou Mingjuan women's wear studio", the company will use studio to provide more refined and professional services for VIP customers.

West Lake, where lakes and mountains blend, has always been the landmark of the development of Xie Bai. With the completion of the Hangzhou subway in the future, the completion of the two phase of the lakeside construction project will lead the new trend of Hangzhou department store again. "Accelerating the pace of development and enhancing the core competitiveness" has become the main line of the development strategy. In the planning blueprint of the enterprise, the company is trying to develop itself in the fields of commercial real estate, commercial complex, electronic commerce and so on, while striving to realize the innovation of business format, the innovation of business process and the innovation of profit making mode. With the constant transformation and upgrading, it will explain the connotation of "Cheng Xing Xing" and "changing the way to go", and become a leader in business.

Hangzhou Tower shopping mall

Hangzhou Tower: shopping malls, this year is very real.

One day, you can experience the fashion from all over the world and take a look at the cultural appearance of different cities. You can see it in Hangzhou Tower season. On the side, street clowns, violins, tap dancing and Geisha in Tokyo are bustling. In the side, 12 models are wearing seasonal costumes and walking on the escalator of the flyover. In September 16th, Hangzhou Tower shopping mall officially opened the magnificent curtain of 2nd Anniversary City celebrations. The feast prepared by the mall brought the most shocking enjoyment to every customer.

Just like the theme of this year's "brigade city", marking the new round of expansion of Hangzhou Tower, LV, Cartier, Hermes, Dior, Fendi and so on will also expand from the first floor to the storefront storey. At the same time, Hangzhou Tower also accelerated the pace of external expansion. As a chain of high-end supermarket brand with independent purchase, distribution, and system management, Hangzhou Tower LSE supermarket has opened to Shaoxing. Next, it will build "city life square" together with local commercial property in Keqiao and Xiaoshan. On the basis of the current supermarket, it will cooperate with the mature stores, plus dining, beauty, ice rink, cinemas and other entertainment facilities.

Hangzhou Tower celebrates the promotion campaign ahead of schedule. What is different from previous years is that this year's Hangzhou Tower is very sincere. The mall launched a 5 fold up, 1000 full reduction of 100 activity, cosmetics also launched a total of 2000 to send 400, activities are very powerful.