China Knitted Cotton Trade Fair: Energy Fission &Nbsp; Mercantilism

"If we look at the growth track of the exhibition economy from the long history of China's textile industry, the needle should be" Initiator And pioneers, it has contributed to the textile economy. " This is a historical contribution made by reporters in the interview with Jianguo 60th anniversary China textile.

Indeed, it is safe to say that China needle will be the oldest and most popular brand in the textile and garment industry. Exhibition One of China's textile industry has witnessed the transition from planned to market and witnessed the textile industry. brand The process from desolation to flourishing opens up the path of textile business from autism to cooperation.

It can be said that the needle boosted the growth of the brand, brought the brilliance of the exhibition, its pioneering and adventurous business spirit, and left a brilliant chapter in the history of the development of China's exhibition industry.

Energy magnetic field of an exhibition

Judging the future track of an exhibition, the key is to see his innovative measures to keep pace with the times. Today, the Chinese needle will begin to undergo energy fission after a great deal of historical precipitation and heavy accumulation. Next year, the ninety-fourth China Acupuncture Association will fission into two independent exhibitions: China underwear fashion exhibition and China home textile exhibition.

The key to reform and innovation is to see how to change ourselves. In addition to driving and influencing the external environment, it is more important for us to lead ourselves, and we will have no time to worry about all kinds of murmurs from the outside world. We should pay attention to how to run fast, and when we are strong enough and leading, all kinds of problems will be saved.

To interpret the energy fission of the acupuncture society, its power comes from two aspects: first, the innovative thinking of exhibition management; the first is the idea of service oriented commerce. For the textile industry, terminal construction and channel marketing are the most important subjects. As a highly specialized and well known business service platform, how to provide targeted services to them and provide targeted help for channel building is the focus of the service.

Yu Yuenan, who is the chief engineer of central planning, believes that China needle industry has always been committed to serving the industry and serving well enterprises in a pragmatic and efficient way. As a veteran leader type exhibition, China will continue to set benchmarks in the industry, and only have the courage to explore and dare to be innovative.

From this point of view, China's textile industry will have an interactive development relationship. From the perspective of China's textile economic structure adjustment, the needle will directly push the textile factory to the first line of domestic sales, realize the transformation from export to domestic market, and promote the brand awareness and industrial upgrading of textile products; in the exhibition activities, the government and associations fully play the regulatory functions and service functions, and attach importance to the use of exhibition to carry out the textile industry operation; the needle will meet new challenges, innovate at all times, realize the synchronous development of home textiles and knitting, and expand the quantity and quality simultaneously, in line with the international trend, and build a first-class exhibition. All of these will have practical guiding significance for increasing the reform strength, expanding influence and realizing sustainable development.

The mode of Marketization

In the process of docking market terminals, home textiles and knitted brands naturally need a "window" to connect channels. As the most powerful, characteristic and meaningful three-dimensional marketing advertisement with the most powerful domestic trade, the Chinese Acupuncture Association has become the best choice for promoting the brand's technological level, strength and reputation.

In fine terms, the needle will be a product of the textile economy's development to a certain stage, and it is compatible with the inherent demand of textile economy for information exchange. It is an economic consumption chain integrating commerce, transportation, hotels, restaurants, shopping and tourism. It has the function of promoting the vigorous development of textile related industries, promoting economic and trade cooperation, and accelerating the brand building of the industry. At the same time, it can disseminate information, knowledge and ideas, promote communication and communication between domestic and foreign governments, enterprises and enterprises, enterprises and consumers, set up corporate image and display product brand, and often be described as "barometer of textile economy" and "indicator of market trend".

Favorable location conditions are the basis for launching exhibition activities. Shanghai is a center of economy, culture and Commerce in eastern China. It has wide influence and attraction in the eastern region. It has a high reputation in the world and has the geographical advantages of developing the exhibition economy. Shanghai has advantageous geographical location and convenient transportation. In recent years, the infrastructure has been developing continuously and perfected, providing a good foundation for the development of MICE activities. Shanghai's technology development level is relatively advanced in large and medium-sized cities in China, which provides powerful scientific and technological support for the development of MICE economy. Therefore, the future China needle will have a good industrial base and geopolitical advantage in Shanghai. It is also an important reason for the expansion of the scale and adjustment of the layout.

Then, under the dual challenge of opportunities and challenges, what market oriented role will China's textile industry play in the textile industry? First of all, the scale of Shanghai exhibition venues is expanding and facilities are constantly improving. In terms of function and total area, they are in the leading position in the West. Parking facilities, negotiation, business services and other supporting facilities are basically complete.

Secondly, the number, scale and content of exhibitors expand year by year. Not only did it hatch a large number of well-known brands such as Vico, Bo Yang, red beans, duo, Luo Lai and other old brands, but also boosted Shakespeare, Kasen, cat and other new brands, becoming the true meaning of incubator and brand cradle.

Finally, enterprises are gradually becoming the main body of the exhibition. From the original planning system to the exhibition of professional companies, the market competition mechanism is introduced to carry out commercial operation. China will always adhere to the idea of doing business in business, promote the progress of the industry with business behavior, and promote the brand trade, and finally form the contention of brand hundred flowers.

Of course, the needle will form its own characteristics in the process of development, and build up its own brand, with special expertise and special win. We should constantly improve our functions, enhance our service awareness, improve the external environment, actively foster the market, implement the brand driving strategy, and strive to become a professional exhibition of famous brand companies, knowledge information capital intensive, scale effect and distribution effect advantage.

As for textile exhibitors, participation in the needle industry is not only a simple exhibition product, but also a platform for international exchange. Communication, making friends and finding business opportunities are all correct. The brand competition in the commercial market tells us that owning the market is more important than having a factory. The only way to have the market is a brand with market advantage. For the most treasured brands, the needle should be the most important agent.

The upcoming Mid Century Acupuncture Association is striding forward in a concise, simple and intimate manner. It will walk through the 100 exhibition trade, witness the epitome of China's textile economic development, and form a unique culture -- fashion trade.