Seeking To Change In The Predicament: Shishi Children's Clothing Enterprise Sailing Brand Tour

Shishi children's clothing business owners are very busy this year. They should not only be busy with their own businesses, but also busy with the "public" business. There are only a few things to do in the consortium of enterprises: explore the road of change in the predicament, strive to highlight the "tight encirclement" and open up a new world.

Reporters in the interview clearly felt Shishi children's clothing enterprises are quietly undergoing changes. such change On the one hand, the causes are "forced" by objective reasons, such as financial crisis, rising prices of raw and auxiliary materials, increasing labor costs and increasing competition in the industry. Children's wear The positive guidance of the association is closely related. Compared with the previous expansion of the scale of enterprise development, the new round of reform has wider ideas and wider channels. The most important thing is the team of entrepreneurs. consciousness Stronger and more distant.

More child businesses embark on a brand trip

Although the children's clothing industry has many difficulties in making brands, many enterprises are still concentrating on the main business and striving to play a role in the children's wear industry. Following the wild banner, Ji Jile, Xiao Pi Pi and other enterprises to take the lead in erecting the brand banner, many enterprises started the brand operation journey. Wang Xiaofeng children's clothing has always been known for working and living in a circle of friends. She can always squeeze time to relax herself after work, but during that time, friends can't see her, even the National Day holiday staff leave, and she also works overtime in the company. In the past, she has been concentrating on making girls' clothes for many years. She has just formed a boy's clothing department, and is recruiting employees and developing products all the time. She said that the impact of the financial crisis on enterprises has become more and more obvious over the past two years, and the cost pressure has been increasing. Only by making the brand and improving the added value of the product can the enterprise survive and grow.

After a period of deliberation and planning, Lin total of the seven color clouds set up a special operation team at the beginning of this year. Before this year's 4. 18 Haibo conference, a new brand of children's clothing named "Ni Ni Qi", which was cooperated with Korean children's wear brand, was launched. A few years ago, Lin realized that there was no way out for brands, but the time was not yet ripe. In the past two years, through investigation and study, the company has gradually defined the development idea and made a difficult first step on the brand road.

In order to promote enterprises to take the road of branding, the Shishi children's wear association has been organizing dozens of training seminars and seminars for two years to explore brand development ideas. At the same time, leading enterprises to go out to participate in large-scale clothing exhibition, visit children's Wear Exhibition in foreign countries and abroad, open their eyes and learn experience, this year, they visited Italy, France, Spain and other famous fashion exhibitions to learn about the trend of foreign clothing development, and played a positive role in enhancing the brand awareness of enterprises and prompting more enterprises to take the branding way.

From single fight to joint development

If, at the beginning of the reform and opening up, the fertile soil for the free growth of enterprises has been provided, then the current situation has prompted enterprises to join forces -- the power of individuals, especially the small and medium-sized enterprises, which are more and more difficult to resist the storm of the market. Many enterprises have realized that only by combining together, concentrating their strengths and strengthening their strength will they be able to resist all kinds of risks and finally achieve a win-win situation. This has already made a good start in Shishi children's clothing enterprises.

From the aspect of bank loans, Shishi's children's clothing enterprises belong to small and micro enterprises, and it is an indisputable fact that loans are difficult. For this reason, since last year, the children's wear association has contacted many financial institutions, and has adopted several enterprises' joint guarantee loans to win loans for some enterprises that are in urgent need of funds, alleviating the financial difficulties in the development of enterprises to a certain extent. "If in the past few years, an enterprise is going to apply for loans alone, the possibility of obtaining funds is almost zero!" said the boss of a children's clothing company who got the loan.

Wu, who has been wearing children's clothing for many years, told reporters that he used to know that he was only a friend of his own business. He seldom communicated with his colleagues. Let alone let the experienced children's clothing business owners and marketing directors talk about actual combat experience. Since the establishment of the children's wear Association, a number of brand strategy seminars have been organized. The experience and exchange experience of some famous local children's business owners and marketing professionals have been invited. This has enabled Shishi's children's business owners to learn a lot of practical knowledge and "open the door".

It is worth mentioning that some children's clothing enterprises spontaneously unite and set up Associates Investment Company to actively develop the clothing market inside and outside the province. Since last year, the children's wear association has organized a group to inspect the emerging clothing market in Huaxian, Hubei, Xiaogan, Anhui and Suzhou in Henan, and has discussed the cooperation with the local market operators in the form of Shishi Tong's group identity. Naturally, it has gained more discourse power in the negotiations and won the initiative.

In addition, many children's clothing business owners have proposed the proposal to form a joint company, that is, the superior products and funds of many children's enterprises, concentrating on building a brand new children's wear, employing professional marketing team to operate, risk sharing and benefit sharing. Although this motion has not yet been implemented, at least it has opened up a completely new channel.

There are still many young enterprises walking from one leg to walking on multiple legs, that is, from single clothing to multi-directional investment, for example, some enterprises are involved in the real estate industry and hotel industry, some enterprises have set up food and beverage factories, others have tried to enter the financial industry, and set up investment companies to carry out capital operation. The relevant people believe that it is not a bad thing to get involved in other industries other than clothing at the same time, and avoid "hanging on a tree". However, investment is risky and must not blindly follow suit. This person suggested: as far as possible, the main business of children's clothing is good and strong. After all, it has been in the garment industry for more than a decade or two, and has rich experience. On this basis, investment in clothing related industries is more reliable. For example, the animation industry developed by the small leather company is complementary to the small leather clothing, which will play a great role in promoting the improvement of the clothing brand.