Tongxiang Clothing Creates Professional Market Group With Characteristic Industries

Tongxiang city is located in the north of Zhejiang province. It is 140 kilometers away from Shanghai, 65 kilometers away from Hangzhou, and Shanghai and Hangzhou Expressway, shenjiaxhu expressway, 320 National Road and Beijing Hangzhou the Grande Canale.

Data: in the evening, Tongxiang Chong fu man made fur accessories on leather clothing, and sold it to the Haining fur market early in the morning, thus accumulating money and technology and producing more than 1100 fur companies today.

How big is the charm of the market? The Pu Yuan sweater market, built in October 1988, has been the largest sweater distribution center in the country and the first market of Chinese sweaters after 23 years of development.

There are up to 600 million sweaters from the market every year, with an average of two or three Chinese sweaters from the market, with a turnover of more than 10 billion yuan in the market for many years.

The town of Pu Yuan, which was first named as a famous sweater town in China, has leapt to the top 100 towns in the country due to the flourishing of sweater market and industry.

Pu Yuan, which does not produce wool, creates an economic miracle of "zero resources", and the market is the "incubator" that achieves this miracle.

Industry prospered, market flourishing, industry hatched market, and market demand led the benign development of industry.

In the process of market development, the municipal Party committee and municipal government of Tongxiang regard increasing the development of service industry as an important foundation for pforming the mode of economic growth and building an advanced manufacturing base, and giving preferential policies to cultivate and develop a number of key professional markets.

However, as the market blossomed, its similar positioning intensified competition among them.

In 2006, when the Tongxiang shoe leather city opened, it would inevitably involve itself in disputes with Haining leather city.

The former is only 5 km away from the Shanghai Hangzhou high-speed butt exit, while the latter is 25 km from the same exit, which undoubtedly forms a "closure" for the latter. The latter 80% comes from Tongxiang and the former 60% is from Haining.

Two leather cities were once "Shuangcheng war".

"This is not a permanent solution."

The Tongxiang municipal government has thought a lot of ways. The market of Pu's woolen sweater is located in the knitted apparel market, which determines that its specialization is much higher than that of other similar markets.

Pu owns not only the garment market, but also the market of production materials such as wool yarn, knitting machinery accessories, etc.

Accordingly, the Tongxiang market has explored a unique set of successful development experiences.

Over the past few years, the government has been taking the construction of the woolen sweater market as the three key project to support the introduction of the policy for the pformation of the woolen sweater market and make a rational plan. Since 2004, the Shanghai Tongji University has commissioned the 2004 2010 development plan to outline the market development blueprint and enhance the confidence of the operators.

At the same time, we will expand the popularity of the market by holding Mao fair, organizing exhibitors' participation in sweater enterprises, and setting up a sweater culture and media center.

The unique professional characteristics have created the unique market of Pu Yuan woolen sweater.

"Now, Pu Yuan is committed to promoting the" headquarters economy "that can bring about a variety of economic effects for regional development. With the unique regional resources advantages, it attracts many well-known enterprises to cluster their headquarters in the Pu Yuan cluster.

The development practice of Pu Yuan woolen sweater market has proved that professional market characteristics are more important than the scale of core competitiveness.

"No fur, no skin" and "no skin, no hair."

The relevant leaders in Tongxiang have used these two archaic words to compare the "competition and cooperation relationship" between Haining leather and Chong Fu fur.

Chong Fu fur business started from supporting leather clothing in Haining.

"Chong Fu's fur accessories in the evening made leather clothing, and sold it to the Haining fur market early in the morning, thus accumulating money and technology and producing more than 1100 fur companies today."