Shopping Center Chain Is Becoming A Trend
On November 3, 2011 -6, the thirteenth China chain industry conference was held in Changsha, Hunan.
This session provides
Diversification
Of
Communication platform
Including the "retail leaders summit" and a series of parallel forums, from the strategic and technical level, we discuss the innovative practice of retail exchanges, the application of retail logistics and information technology, the meticulous management of shops, the development of shopping centers, and so on.
Decision maker
And managers understand the best practices and latest trends in the industry.
Shopping center chain gradually become
trend
Fan Xiaochong, executive vice president of sunshine 100 real estate Group Co., Ltd.: shopping center chain has become a trend.
From the perspective of open traders, the expansion and replication of shopping centers are very conditional and should be developed rapidly with their own models.
Chen Wei, vice president of Shanghai Song Shi Ma Cosmetics Co., Ltd.: the US shopping center itself does not form a nationwide chain. Chain is a trend, but personalization is also very important.
Mao Jihong, chairman of state fashion design (Zhuhai) Co., Ltd.: there is no imagination that 1+1 is more than 2.
Suit one's measures to local conditions
Concrete look.
Replicating is not necessarily healthy.
Han Dong, general manager of Beijing spicy temptation restaurant Co., Ltd.: the trend is an inevitable trend.
First, internal driving factors.
Second, external needs.
Urbanization, employment and so on.
Personalized shops may lack their own conditions, and they are not strong enough to connect with local governments.
Lin Hui, general manager of Changsha Le He City: chain type is inevitable.
But the combination of chain brands and promotion of the market are different. Chain is not equal to duplication.
Personalization is based on local teams, making different things according to local conditions.
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