Pu Yuan Sweater Actively Explore New Path Of Pformation And Upgrading

In November 5th, China's most famous sweater town and the largest sweater distributing center in Zhejiang, Tongxiang, Pu Yuan Town, Tongxiang province held the 2011 China Pu Yuan international wool knitted apparel Expo.

The theme of this Expo is "creative excellence, quality achievement and leaping".

According to China Economic Times reporter learned from the Pu Yuan sweater Market Management Committee, Pu Yuan international wool knitted apparel Expo has been held for ten consecutive sessions.

Industrial Agglomeration: the two hundred thousand industry army

Pu Yuan woolen sweater market was built in 1988. After more than 20 years of reconstruction and expansion, the market scale has been growing and the market quality has been continuously improved. 13 sweater clothing trading areas and 4 supporting markets have been built. There are nearly 10000 business shops and more than 700 million sweaters each year, accounting for 60% of the whole market.

It is understood that the sweater industry cluster with Pu Yuan as the center has more than 5000 sweater manufacturing enterprises, and has formed more than 20 people's knitting industry, forming the center of the sweater's style, information and price.

Zhu Mingjie, director of the Party committee secretary of Pu Yuan town and the Management Committee of the Pu Yuan sweater market, said in an interview with our reporter: "Pu Yuan town hopes to continuously integrate business channels through the platform of Mao Hui, integrate brands and markets, integrate all kinds of superior resources, spread all kinds of advanced ideas, and build good channels for production and marketing, and promote the rapid development of China's sweater industry."

Zhang Jianlin, mayor of Pu Yuan Town, said: "we should speed up the pformation and upgrading of the sweater industry to deal with the financial crisis, and expand our development space with innovative development ideas.

From 1 to September this year, the market realized a turnover of 8 billion 615 million yuan, an increase of 22.63% over the same period last year, and 128 thousand and 900 tons of woolen sweater exported from the Pu logistics center, an increase of 16.12% over the same period last year.

"Pu Yuan sweater must be guided by innovation, talent support, and enhance development potential."

Based on this understanding, in 2008, Puyuan set up a technological innovation service platform for Jiaxing sweater industry in Zhejiang Province, integrating public service organizations, providing high-end services such as R & D design, achievements pformation, inspection and testing, technical consultation and personnel training for enterprises.

Over the past three years, more than 80 national, provincial and municipal science and technology projects have been completed, 150 patents have been applied, and 10 thousand new designs for sweaters have been designed.

At present, Pu Yuan knitting industrial park has introduced more than 300 types of enterprises, and has realized the pattern of integration of production, marketing and research, and has formed a complete industrial chain of spinning, weaving, printing and dyeing, finishing, excipient production, machinery manufacturing, inspection and testing, scientific and technological services, logistics and distribution.

A brand of Pu Yuan sweater

Zhu Mingjie told reporters that the Pu Yuan sweater market and the construction of sweater industry cluster were supported by the China Textile Industry Association, China Wool Textile Industry Association and China knitted Industrial Association and other higher level industry organizations. With the cooperation of many colleges and universities and research institutes, Pu Yuan 320 creative Plaza has attracted more than 60 high-end service organizations, such as clothing design, brand planning, software development and so on. More than 10 universities and research institutes in the country have set up branches in 320 creative Plaza, and the sweater industry of Pu Yuan has also begun to leap from "manufacturing" to "creating".

Pu Yuan has already cultivated more than 800 independent sweater brands, and a large number of famous industry brands have been awarded the honor of "China famous brand", "China famous brand" and "Zhejiang famous brand". "Pu Yuan sweater" has become the regional brand of Zhejiang province.

It realized the two-way effect of "brand market construction to drive brand sales, brand products to promote brand market".

At present, famous brands such as Pierre Cardin, Armani, crocodiles, Ordos, Heng Yuanxiang, deer king and other famous brands have settled in Pu Yuan. The quality and branding of sweater products have increased year by year, forming the brand effect of "boutique sweater, Pu Yuan made" and "brand sweater in Pu Yuan".

In 2010, the market of Pu Yuan woolen sweater was 12 billion yuan, ranking first in the same market in the country.

Tongxiang Pu Yuan, which does not produce wool and does not produce raw materials, has become the largest sweater production and Trade Center in the country.

In recent years, Pu Yuan town and Pu Yuan sweater industry has been awarded the honorary title of "China's famous sweater town", "China's ten major clothing market" and "China's first sweater market".

The future market of sweater industry is at home.

"Since the financial crisis, the high-end consumer groups of sweater products have shifted from overseas to China, that is to say, the development of the future sweater industry should focus on developing the domestic market."

"Tongxiang Pu Yuan Xiuzhou Honghe knitting industrial cluster demonstration zone is a cross regional industrial cluster. There are only two such demonstration zones in Zhejiang province."

On the afternoon of November 5th, at the forum of pformation and upgrading of China's sweater industry in the 2011 China Pu International International Wool Knitted Garment Fair, experts and scholars from Zhejiang Provincial Commission of letters, Donghua University, Zhejiang Sci-Tech University and others published their respective views on how to realize the pformation and upgrading of the sweater industry.

Another important activity of the fair is "the development of the famous brand town of sweater". Pu Yuan invited representatives from the famous sweater towns in the industry to gather together to take part in the innovation of the sweater industry, to explore the problems and challenges facing the development of China's sweater industry, and offer suggestions for the development of China's sweater industry.

Let Zhu Mingjie most gratified is that the wave of e-commerce affects the organizational capability, management structure, operation form, and supply chain mode pformation of Pu Yuan sweater industry cluster.

As the second batch of pilot units of the Zhejiang provincial government's massive economy to the pformation and upgrading of modern industrial clusters, Pu Yuan is exploring new ways of pformation and upgrading in its own way.