Humen: Jump Out Of Clothes And Make Clothes

Humen has the reputation of "famous clothing city". It has other unparalleled geographical location. advantage 。 Humen's comprehensive strength increased rapidly during 11th Five-Year. In 2010, the town's GDP reached 28 billion 520 million yuan, an increase of 91.1%; the total industrial output value was 61 billion 950 million yuan, an increase of 115%; the total tax revenue was 4 billion 384 million yuan, an increase of 42.3%. Humen has won the "500 strength (first place) of China's Township Comprehensive Strength in 2008", "11th Five-Year planning China's comprehensive strength hundred towns", "China's ten major characteristic towns", "Guangdong Province town economic comprehensive strength Guangdong top ten" (first place) and so on. Honor 。

However, like other industrial clusters, Humen garment industry is also facing transformation. upgrade Pressure. The difference is that Humen is not limited to clothing to clothing, but to jump out of the garment industry, from the overall development of the city as a whole, to upgrade the city and industrial upgrading into one, so that the two are neck and neck.

On the eve of the Shenyang exhibition fair, Lin Chaoming, member of the Humen Town Committee (front row left three), directed the exhibition at the scene.

The pace of industrial upgrading

Three thirty million

Wu Zhanhui, Secretary of the town Town Committee of Humen Town, said in the mobilization meeting of the whole town to promote industrial restructuring and transformation and upgrading, promoting industrial restructuring and transformation and upgrading is an urgent requirement for Humen to implement Scientific Outlook on Development. Thirty years of reform and opening up, the achievements of Humen's industrial development are obvious to all. But for a long time, the extensive development of "three high, one low" has led to serious problems such as excessive environmental pollution, excessive land consumption and low industrial level. In order to realize the scientific and sustainable development of Humen's economy and society and further enhance the quality of the city, we must work hard and push hard in pushing forward the adjustment and transformation of the industrial structure.

In the specific operation of industrial transformation and upgrading, the first is the continuous improvement of the government's support system for industrial upgrading. In 2009, the industrial upgrading policy system was introduced, and the "three thirty million" industrial development support fund was established, which is valid for five years. The Humen town government takes out the "three thirty million", through the reward, discount loans, project grants and other ways to support the enterprises and individuals that meet the requirements of the town and the units and individuals that meet the development and support policies of small and medium-sized enterprises.

The first thirty million is to support the transformation, upgrading and development of small and medium-sized enterprises in Humen town. All units and individuals who have registered business and tax registration in Humen and have independent legal person qualifications and other units and individuals who are in line with the development and support policies of small and medium-sized enterprises in Humen town can declare to the town economic and trade office or foreign affairs office. According to the Interim Measures for the management of enterprise development support funds in Humen Town, the amount of support granted by enterprises depends on the project. Among them, the technological transformation and technological innovation projects of small and medium-sized enterprises are subsidized at the maximum level of 1 million yuan; the public service platform project has a maximum subsidy of 500 thousand yuan; the personnel training project has a maximum subsidy of 50 thousand yuan.

The second thirty million is for the support of creative industrial parks, focusing on the development of creative products, the introduction of creative projects, the creation of creative parks and the construction of creative platforms. The applicants with the corresponding qualifications can apply for the maximum subsidy of 1 million yuan. All enterprises and institutions or organizations with independent legal person qualifications, sound financial management system, no violation of illegal business records, and research and development, production and service of cultural and creative industries can declare in Humen town. According to the Interim Measures for the management of the special support fund for creative industries in Humen Town, the enterprise's creative product development and industrialization project can apply for the maximum subsidy of 300 thousand yuan; the construction project of the creative industrial park can apply for the maximum subsidy of 1 million yuan; the maximum subsidy for the creative industry platform construction project is 300 thousand yuan; and the maximum subsidy of the creative culture promotion project is 100 thousand yuan.

The third thirty million for cultural tourism construction support, including special fund operating income and interest on deposit, as well as organs, enterprises, institutions, social organizations and individuals sponsorship or donation. According to the Provisional Regulations on the management of special support funds for the cultural tourism industry in Humen Town, the special funds awarded by international or national, provincial and municipal sports venues will be awarded a certain reward according to the rank. The maximum amount will not exceed 100 thousand yuan. The community with the national characteristic tour village will receive a one-time reward of 50 thousand yuan. The enterprises that have won the cultural tourism enterprise contribution award will be awarded a certain reward of up to 100 thousand yuan. The cultural tourism projects approved by the Humen town government need to apply for loans from the bank, and 30% of the bank interest will be paid interest support at a maximum of not more than 300 thousand yuan.

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Humen Fashion Fair exhibitors brand

Trade Humen

"Our focus now is on making this part of clothing business bigger. In Humen, clothing production and processing are gradually shifting to the outside world. Humen will eventually become a commercial city, not a production base. " Tan Zhiqiang, director of the economic and Trade Office of the people's Government of Humen Town, said in an interview with our reporter.

Among them, private buildings, convention and Exhibition Center, Humen one avenue and Humen international shopping center are part of Humen.

Humen town private building project covers an area of about 39006 square meters, with a height of 280 meters and a 70 story plan. It is planned to be put into operation in December 2013. After its completion, the private building will become a multi-functional complex of business, commerce, finance, catering, hotels and squares. It will attract famous private enterprises both at home and abroad and will become the new landmark of Humen's commercial leading area.

The exhibition center project, which covers 49240 square meters, will be put into operation in June 2013, and will bring Humen's exhibition industry to a leaping development stage. In many interviews with the Humen town government and the clothing association, journalists can feel the desire of Humen town for a new Convention and Exhibition Center every time. "If there is a good exhibition hall, Humen's clothing influence should be much stronger than it is now."

Tan Zhiqiang, director of the economic and Trade Office of the people's Government of Humen Town, said. Deputy director Huang Peimin also said: "the main problem now is the restrictions on the exhibition hall. Because the exhibition hall is not big enough and not high enough, many brands can not set up a booth here. There are also restrictions on the collection of data such as the number of foreign audiences.

Under this urgent demand, the new Convention and exhibition center plan is ready to come out. "The new exhibition hall has come out, and is located at the exit of the expressway. A certain level of exhibition hall can attract certain brands of exhibitors. It can be said that the new Convention and Exhibition Center is popular. It is reported that after the completion of the Convention and Exhibition Center, in addition to meeting the needs of the main venue of the annual China (Humen) International Fashion Fair, it can also meet the usual small-scale cultural performances, exhibitions, fashion shows and tourism supporting projects.

There is also Humen International Shopping Center, which has successfully introduced the world's top 500 enterprises' retail giant "big RFA" to enter, and will also build the largest IMAX screen in Dongguan, integrating resources such as Humen Park and Sports Park, and combining the unique 3 square meters of the project to build a national 4A clothing tourism theme attraction. At the same time, we will build a clothing e-commerce pilot base and an online service center to build a 24 hour online trading network platform. In the aspect of clothing brand promotion, it will spend 50 million yuan to set up a brand promotion fund to ensure the operation and brand support of the market.

In a series of commercial projects, the most important concern now is Humen one avenue. It is an international commercial project built by people and businesses in Humen. It is also a flagship store of the 1st Avenue brand. The total area of the building is 1 million square meters, which is the whole underground section of Humen Binhai Road linking Humen's only open central park square. The overall business positioning of the mall is divided into three parts, namely, the global fashion sourcing center, the urban complex, and China's own clothing brand innovation center.

The landing of Humen on the 1st Avenue will undoubtedly give a strong impetus to the transformation and upgrading of this garment town. At present, the professional market in Humen covers an area of about 300000 square meters and about more than 10 thousand merchants. The about 1000000 square meter "eighth generation clothing business complex" built in Humen's 1st Avenue means that Humen's business has expanded more than 3 times at a time.

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Special exhibition booth at Humen Fashion Fair

Logistics first

Located in the central and southern part of Guangdong Province, the eastern part of the Pearl River Estuary, adjacent to Hongkong and Macau, Humen town is located in the central area of Guangzhou Shenzhen economic corridor. It is an important development node of the Guangzhou Shenzhen Hong Kong Town belt and a sub center of the Pearl River Delta Urban agglomeration. It has the advantage of developing the modern logistics industry. At present, Humen port (Taiping) port and Hongkong and Macao port terminal has reached 400 thousand passengers per year.

In recent years, Humen has attached great importance to supporting industrial development. The government has promulgated policies and measures for investment promotion in Humen Town, revised traffic planning and urban commercial network planning, which has created a relaxed policy environment for the development of modern logistics industry.

Humen town has planned four major logistics gathering areas. The first is the Sha Jiao Kong Logistics gathering area. The planning site is located at the southern end of the two main roads of Changdi road and Binhai Road in Humen town. It is located near the Sha Kok port terminal. It is only 3 km away from the Yangtze River high-speed banquet exit. The planned land area is 717 thousand square meters. The function is located at the port of Sha Kok, which focuses on the development of industrial logistics and warehousing services. It is an important node for docking the Humen central plate and Weiyuan plate and docking Guangdong coastal economic logistics service. The two is Binhai Road Logistics gathering area. The planning site is located on both sides of the interchange between Binhai Road and Sha Chang Expressway in Humen town. It is close to the exit of the high speed Binhai Avenue along the Yangtze River. The planned land area is 394 thousand square meters, and its function is located in connecting several specialized wholesale markets and new central business circles in Humen. Large scale distribution centers, freight transportation centers and third party logistics centers can be developed as important service areas for the logistics demand of Humen industrial and commercial enterprises. The three is the South Gate logistics gathering area. The planning site is located on the west side of the intersection between Binhai Road and Sha long expressway. It is only 2 kilometers away from the high-speed banquet exit along the Yangtze River. It is linked to several clothing trade areas in Humen town. The planned land area is 233 thousand square meters. The function is located in the highway transportation along the Yangtze River Expressway, Binhai Road and Sha Chang expressway, and develops modern logistics such as large distribution centers, logistics processing industry and warehousing services. The four is the coastal logistics gathering area. The planning site is located at the southern end of Binhai Road in Humen Town, near the Changan port area of Humen port. The planned land area is 960 thousand square meters, and its function locates in Changan port area.

In the future, Humen will focus on promoting the organic integration of manufacturing, transportation, warehousing, freight forwarding and other logistics chains on the basis of improving the traditional clothing sales business circle and improving the surface accessories business circle. It will support the construction of logistics distribution centers of large chain enterprises, wholesale enterprises, third party logistics enterprises and large industrial enterprises, and gradually improve the multi-level logistics distribution system, and establish a modern logistics system combining manufacturing logistics, port logistics and urban distribution logistics.

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Ten key projects

Through the overall planning of the urban layout, Humen town has made every effort to promote road construction and comprehensively optimize the urban environment. In accordance with the urban development pattern of "one river and three plates", the town's function system has been continuously improved, and their goal is to build Humen into a city that is both livable and suitable for business.

In order to achieve this goal, Humen launched the "ten key projects" in August this year. It includes urban framework engineering, upgrading of central area, headquarters economy, exhibition, logistics engineering, electronic information engineering, transportation engineering, cultural engineering, educational engineering, sports engineering, environmental protection engineering, and "three old" transformation, housing, resettlement and so on. There are 54 sub projects covering all fields of Humen's construction of "Binhai International Mall". In 2011, Humen town will invest 30 billion yuan to transform the urban infrastructure.

Effect picture of private building

Among them, the urban frame works include Binhai Road project, long dike road project, Huandao Road Project and provincial road 256 and 358 Humen municipal projects, all invested by the town finance, with a total investment of 5 billion 990 million yuan. The upgrading of the central area includes the reconstruction of Humen Avenue, the renovation project of Bada Boulevard, the reconstruction project of longan new Chung, the renovation project of Guan Yong, the reconstruction of the roads on the two sides of the Eastern Canal City section, the renovation project of Humen interchange, the transformation of the Tai Bao Road and the westward long line project, the north extension long line project of the Tai Sha Road, the north extension long line project of the silver dragon road, and the extension project of the Jinlong Road North Extension Project, with a total investment of 4 billion 474 million yuan for the 10 projects. Headquarters economy, exhibition and logistics projects include 8 projects, including private building projects, human and civil air defense projects, convention and Exhibition Center projects, agricultural and sideline products wholesale market projects, aquatic products wholesale market projects, GREE logistics projects, Tianhong shopping malls and Sui Bao times shopping plaza project, with a total investment of 10 billion 550 million yuan. Electronic Information Engineering (China Electronics Dongguan industrial base) covers an area of 1588 mu, with an initial investment of 5 billion 638 million yuan, and its output value reaches 15 billion 200 million yuan after completion. Traffic projects include 3 new passenger terminal projects in Humen, the Yellow River passenger terminal project and Humen Hongye container terminal relocation project, with a total investment of 3 billion yuan. Cultural projects include the theme park project of China's modern history (the first issue) and the Weiyuan Island release project, with a total investment of 3 billion 526 million yuan. Educational projects include 7 projects, including Humen middle school project, Humen No.3 middle school project, Humen NO.4 middle school project, Dongfang primary school project, Central Primary School project, Huai de primary school project and central kindergarten project. The total investment is 876 million yuan. Sports projects include the 3 projects of the Weiyuan sports park project (the first issue), the Humen Park Project (the first issue) and the green road, with a total investment of 5 billion 115 million yuan. The environmental protection works include central sewage interception project, environmental protection industrial base project and five horse landfill site comprehensive renovation project, with a total investment of 480 million yuan. The "three old" transformation, housing and resettlement projects are mainly 8 projects, with a total investment of 13 billion 581 million yuan.

These ten key projects are characterized by wide coverage, new investment and construction mode and large investment scale.

Cultural soft power

Culture is the soft power of a city. While carrying out the upgrading of urban hardware, Humen has not forgotten the cultivation and shaping of the city's cultural atmosphere.

During the "11th Five-Year" period, the Humen town government protected, integrated and promoted the rich cultural resources of Humen, improved the cultural facilities and public services, and launched the construction of a famous cultural city. Specifically, we have compiled a plan for the construction of a famous cultural city in Humen (2011-2020 years), and formulated a supporting plan for implementation. A consultative group for the construction of cultural cities has been set up to improve the coordination mechanism for the construction of cultural cities. The whole town has completed 35 cultural squares and cultural parks with a total area of about 2000000 square meters. It has built cultural activities such as art training centers, children's activity centers, youth activity centers and exhibition halls with a total area of more than 20 thousand square meters. It has vigorously developed public services such as libraries, and improved sports facilities such as fitness grounds and basketball courts. Invested about 6000000 yuan to undertake the 170th anniversary grand ceremony of the commemoration of the Opium War, and hosted more than 300 large scale events, and invested about 3000000 yuan to publish a number of Humen historical and cultural works, including patriotic general Jiang Guangnai. Every year, the Humen culture and Arts Festival is held. Actively exploring the development mode of cultural industry, initially formed the cultural industry market, such as clothing culture exhibition, Book Stationery wholesale, printing and publishing, advertising creativity, culture and art training, etc., with an annual output value of about 3000000000 Yuan, and promoted the integration and development of culture and industry.

Next, the Humen town government's investment in culture will continue to increase.

Polish famous town brands. Humen has more than 30 famous national and provincial honorary titles, such as historical towns and famous clothing towns. The Humen town government said it will continue to enhance Humen's visibility and influence on this basis, so that Humen can become China's Humen and Humen of the world.

Enhance celebrity effect. Humen has a large number of historical celebrities, and its deeds are widely circulated. It is very important to excavate, organize and make good use of these precious cultural resources. The Humen town government will strengthen publicity and promotion through biographies, activities, sculptures, and film and television programs.

Deepening the development of famous scenery. There are many historical sites in Humen, such as Hero Square, Jiang Guangnai's former residence extension, Bei Qiu Ruins Park, and Lin Zexu's smoke distribution pool, Humen Fort site, the Opium War Museum, the sea war museum and so on. Strengthening the re publicity of these historical sites is the next goal of the Humen town government. At the same time, they will make great efforts to develop marine ecological leisure tourism with the opportunity of developing Weiyuan Island, and create a new tourism project featuring "marine culture".

Highlight the characteristics of name and rhyme. The most important thing is to dig deep into the cultural details of Humen and carry forward the local characteristic culture. The town government intends to strengthen Humen literature, and will conduct regular seminars to attract and train more literary talents, vigorously develop community culture and support the development of square culture.