Shoe Companies Are Changing Marketing Strategies To Ease Pressure On Group Buying.

2011/11/11 15:29:00 24

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Shoe Enterprise Marketing Group Buying

This year, it is internationally accepted.

Economics

The impact of the downturn in the situation, a large number of foreign shoe enterprises to fight domestic, domestic

market

Facing enormous pressure.

Under this situation, many shoe companies have changed their marketing strategies and innovation.

Marketing

Channel, some shoe enterprises also adopt the popular group buying mode nowadays to relieve sales pressure.

Recently, the company has broken the business model of shopping mall and franchised stores, set up the group buying department, established cooperative relations with several large enterprises and institutions, and hopes to create a high-end brand position in the leather shoes industry by developing the group's high-end consumer market.

As a famous brand in the whole country, "corse" is the only name in the western region that has been awarded the title of "genuine leather shoes of China".

Men's Shoes

Enterprises now choose development group consumption as a force.

Guo Chunlin, general manager of the company, believes that most of the shoes supplied by the suppliers in Chongqing market are 100-200 yuan, while the high-end footwear market with more than 300 yuan is still a blank area.

With the maturity of the overall image of the enterprise, the market demand for high-end customized shoes will be greatly improved.

According to Guo Chunlin, although the group customization accounts for less than 10% of the business volume of the company, he is confident that the proportion of high-end shoe making business will increase to 30% in 3 years.