Shoes And Clothing Enterprises, Network Creativity, Personalized Promotion

Electronic commerce has always pursued "holiday marketing" with "festivals, festivals and festivals".

For singles day, this is a low season of retail business in a year. But because of its unique network culture system, plus its breaking through the geographical and time constraints, and the difficulty of product richness and promotion, it has been successfully built into a year's anti season sales climax.

The promotion of products and sales volume by holidays is understandable, but it is only a low-level means of market competition to love low discounts to attract consumption.

Over time, brand damage is very great.

Wang Jianyuan, director of PEAK e-commerce business division, told reporters that the promotion of price war routes was beneficial to Taobao and injured enterprises.

Festivals are featured by festivals, and products with festival characteristics are introduced to attract consumers' attention. This may be another beneficial marketing idea.

"Shoes and clothing enterprises can launch shoes and clothing products with holiday characteristics according to specific festivals, or simply change the packaging design of shoes and clothing products, and introduce some shoes and accessories with holiday elements. This can form marketing advantages different from others, form differential competition, and create a brand culture in the electricity price war."

Chen Guiyuan, deputy assistant general manager, said.

Coincidentally, a tea enterprise has recently launched a stick like "Bachelor" Pu'er tea for singles day.

In addition to singles day, Thanksgiving Day, new year's day, Christmas...

There will always be a "holiday promotion campaign" on the electronic business platform, but this promotion can not be just a price war, but should focus on personalized promotion with creative clustering and differentiated competition.