Chinese Clothing: A Mark Of The Return Of The "Jia Zi"

The 60 year is a cycle of Jia Zi. This year, we are delighted to see the 60 birthday of the Republic. All over the country and all walks of life are looking back at the past and looking forward to the future. Clothing, food and shelter, clothing first. As an important part of people's daily life, clothing has also undergone rich development and evolution in the past 60 years. Every era has its own distinctive mark. clothing It is the most memorable, touching and memorable part of every era.

Changes in clothing reflect the changing times

In October 1, 1949, People's Republic of China was proclaimed. This day also naturally opened the new era of China. The robe, the suit and the cheongsam were removed, and the Chinese tunic suit and Lenin suit were replaced. The Chinese people entered a new life with new ideals. People dress. fashion The pursuit of beauty turns to love for revolutionary work.

In the 50s of last century, influenced by the former Soviet Union and other socialist countries, the simple Biraghi dress, Lenin suit, two wear and long trousers became the favorite of young students. And the workers are the most. Fashionable They are dressed in blue or gray straps, overalls and white shirts. The simple and simple style of dress reflects the prevailing fashion of labor at that time.

In 1960s, with the gradual weakening of the influence of the former Soviet Union in China, the characteristics of militarized society gradually emerged, and the trend of uniform dress became more and more obvious. Especially during the ten years of Cultural Revolution, which began in 1966, military uniform became popular. Men and women clothing tended to be unified. Fashionable personality was replaced by the commonness of politics. People's dress features showed an unprecedented unity. Nowadays, people usually use the term "neutral" when describing the characteristics of clothing at that time.

It was not until the end of 1976 years after 10 years that the "ice" of neutral clothing was gradually melted by the "bell bottoms" prevailing in Guangzhou. Although the "strange clothes and decadent music" are still not accepted by the mainstream society at that time, the pursuit of personalized clothes, which is prevalent in people's hearts, has gradually become an irresistible force. In the late 70s of last century, under the enormous social pressure, flower shirts and sunglasses became beautiful scenery in big and medium cities, though the costumes of young people were extremely rebellious and lacking in connotation at that time.

After that, someone had to mention it, because it was his action that inspired the Chinese people's attention and enthusiasm towards the fashion trend and accelerated the fashion of Chinese social dress.

In the spring of 1979, Pierre Cardin, the famous French fashion designer, was invited to hold a fashion show at Beijing national culture palace. At that time, we did not dare to call it "fashion show" directly. The participants in the Expo are limited to officials and technicians in the foreign trade and clothing industry. They must also be placed in the register by examination. Although Pierre Cardin has taken full account of China's national conditions at that time, when the music sounded, the colorful fashions worn by foreign models on the stage were still in sharp contrast with the "revolutionary colors" on the stage, which had a strong impact on the traditional ideas at that time. Second years in November, when the first fashion model team in mainland China appeared in Shanghai, it caused a nationwide sensation.

Entering the 1980s, the term "reform and opening up" has become the strongest voice in Chinese society. Since then, the fashion of dress has become more and more popular, and fashion changes faster and faster. Time has passed nearly 30 years. Now the way that people accept fashion information has already crossed the intermediate links of Japan, China, Hong Kong and Taiwan. We can say that we are only one step away from the world fashion center. To this end, people have to sigh, "the world is flat!"

Accumulating capacity advantages to create export success

Since the founding of new China, the textile industry has always been the focus of attention by the government in order to solve the problem of clothing and employment. In particular, the strategic adjustment of China's textile industry in 1987, from the domestic market as the main guarantee to the domestic market supply, focused on export earning. China has seized the opportunity to transfer the international textile and garment industry, and vigorously developed the textile and garment processing industry, creating the conditions for the establishment of the world's largest exporter of textiles and clothing in the future. Since then, the export trade of textiles and garments has been developing rapidly with the goal of earning foreign exchange through exports.

In 1986, the export volume of textiles and clothing was less than US $10 billion. In 1987, the volume of exports exceeded US $10 billion, and the export volume in 1991 exceeded US $20 billion. In 1993, China's textile and clothing exports increased by 2.17 times than that in 1986. It shows that China's textile and clothing production capacity and export capacity have been continuously enhanced, and has become China's largest category of foreign exchange earning products, providing a large amount of foreign exchange funds for China's national economic construction.

In 1994, China's textile and apparel exports amounted to 35 billion 550 million US dollars, accounting for 13.2% of the global textile and clothing, and became the world's largest exporter of textiles and clothing.

In January 1, 1995, with the establishment of the World Trade Organization (WTO), the agreement on textiles and clothing (ATC) under WTO also came into force. The import quota system over 30 years has been phased out in 10 years, and the global textile and clothing trade has entered an integrated development stage.

In 1995~2004, China seized the opportunity to gradually liberate the global textile and garment trade and exportate its textile and garment exports. Although the export volume of China's textile and apparel industry has declined in 1998 and 1999 despite the impact of the Asian financial crisis, it has increased in other years. Especially during the 2002~2004 period, China's textile and clothing increased by more than 10 billion US dollars annually, reaching 60 billion, 80 billion and 90 billion US dollars respectively. In 2004, compared with 1994, China's textile and clothing increased by 1.74 times, with an average annual growth rate reaching 15.8%.

In 2004, China's textile and apparel exports reached 97 billion 385 million US dollars, accounting for 21% of the global textile and apparel industry, and continued to maintain the status of the world's largest exporter.

One thousand nine hundred and ninety-four

In ~2004, China's textile and clothing exports grew rapidly. Clothing exports increased from US $23 billion 732 million in 1994 to over US $30 billion in 1997. Over the 3 years of 2002~2004, our exports exceeded US $40 billion, US $50 billion and US $60 billion respectively. In 2004, clothing exports increased by 1.6 times compared with 1994. Over the same period, textile exports increased from US $11 billion 818 million in 1994 to over US $20 billion in 2002, and over US $30 billion in 2004, compared with 1994 in 2004, clothing exports increased by 1.4 times. It shows that our export capacity of textiles and clothing has been greatly enhanced.

The termination of WTO ATC in January 1, 2005 has made the global textile and clothing trade enter an integrated development stage. Quota cancellation has brought unprecedented opportunities for development of China's textile and garment exports, and its capacity has been fully released.

In 2005, it exceeded US $100 billion. From the 3 years of 2005~2007, China's textile and clothing exports increased by more than US $20 billion a year. In 2005, it reached US $115 billion 30 million, which amounted to US $143 billion 970 million in 2006 and US $171 billion 210 million in 2007. Over the same period, the growth rate of China's textile and clothing exports remained relatively high, with 18.12% in 2005, 25.16% in 2006 and 18.92% in 2007.

In 2007, the world trade organization's latest research report showed that China became the biggest beneficiary after the abolition of global textile and clothing quotas in 2005. In 2005, China's textile and garment exports accounted for 23.85% of the total textile and clothing exports worldwide, up to 27.19% in 2006, indicating that China's textile and garment export trade status was further enhanced.

Although the financial crisis in 2008 brought adverse effects to China's textile and clothing exports. But the productivity advantage accumulated over the past few decades is still strong, coupled with the strong impetus brought by the progress of science and technology and the complete industrial chain and industrial adjustment. I believe that after the crisis, China's textile and clothing exports will still perform well.

Brand development of Chinese clothing

Even before the 80s of last century, people's cognition of brand is widespread. Over the past decades, the brand of Rui Xiang Xiang, Hui Li, leaps and other brands still remains familiar to people today. After entering the 80s of last century, China's clothing brands mushroomed vigorously. Such as men's YOUNGOR, Shan Shan, Ji Xi bird, Qipai, women's wear white-collar, Ji Fen, Ya Ying, Teng; casual wear mite bonwell, seven wolves, YISHION; sportswear Lining, Anta and so on. According to incomplete statistics, the number of Chinese clothing brands has been tens of thousands, and the domestic market performance has reached 100 billion yuan per year. Under the premise of increasing progress in design, production and management, creating diversified sales channels is also an important guarantee for brand success. As for the remarkable achievements and great progress that has been achieved now, the business community generally indicates that this is due to China's reform and opening policy, which has improved people's living standard, benefited from the government's strong support and guidance, and benefited from the hard-working spirit of the employees.

In the face of the future, the challenges faced by Chinese brands are also enormous. With the formation of global economic integration and the deep opening of China's market, challenges from foreign brands are inevitable. Under the premise of learning from the reference, Chinese brand can enhance competitiveness through innovation, which is the only way to gain market advantage in the future. To be sure, the market of Chinese clothing brand is not limited to the domestic market, but the Chinese clothing brand will become the world brand.

60 years is a cycle of Chinese medicine, and Chinese clothing has gone through 60 years of ups and downs. Memory, touch and aftertaste are unforgettable memories of the times, just to accumulate momentum for future career development. We fully believe that Chinese clothing will continue to grow rapidly and grow healthily in the years to come.