Humen Develops The "Trio" &Nbsp; The Origin Of "Neon" Will Eventually Come To The Mall.

170 years ago, Humen Today, Humen will once again move to the South because the sixteenth China (Humen) International Fashion Fair (Humen Trade Fair) is here.

In 2010, the total production value of Humen town was 28 billion 520 million yuan, and was once again awarded the title of the first economic powerful town in Guangdong province. Its formation Clothing industry As a result of the cluster, the trade fair, together with its heavy cultural history, compose the card of "famous clothing city". And the "helmsman" of Humen costumes foresight for the future of Humen: in the near future, Humen will become a butterfly again. High-end A seaside International Mall with more cultural taste and more modern livable business.

A duet: 30 years of development to form a southern style clothing town

"Foreign goods one street" out of the garment town

"The rise of the clothing industry in Humen can be traced back to the late 70s of the last century." Li Shu, who has been living in Humen for decades, said that the rise of Humen's clothing industry has benefited from Shenzhen and Hongkong. When fishermen went out fishing in Humen, they brought back some commodities from Shenzhen and Hongkong, such as cloth, clothing, shoes and socks, etc., and sold them on the roadside. Because of the lack of material in China at that time, and the costumes of Hongkong were cheap and fashionable, many people were willing to come and buy them.

The earliest commercial street was formed in 80s.

By the 80s of last century, the town government of Humen gathered all kinds of small stalls to form the earliest commercial street. In 1986, the landmark shopping mall, an area of more than 3000 square meters, was opened to the old rich stores (hundreds of shopping malls), and the clothing and wholesale markets in Humen were born. After that, Humen built a commercial building for enriching people, centralized all kinds of clothing wholesalers, and unified the wholesale business. With the emergence of the first large-scale professional clothing market, and the specialized market related to fabric accessories market, leather market and so on, the foundation of Humen's "southern style clothing town" has been set up together.

Of course, the clothing industry in Humen town is not just a clothing trade, but earlier in Humen, people began to get involved in the production field. The first raw material processing enterprise in the country is also the first clothing enterprise Taiping handbag factory in Humen. It was founded in 1978. Mr. Xu, who once worked in Fumin commercial building, recalled that when wholesalers and wholesale shops opened their doors and wholesalers waited for a long time at the door, they would rush in and then take away the goods. "There was no need to worry about the sale of goods," which shows that the popularity of clothing and clothing industry in Humen is flourishing.

Clothing industry cluster is unique

Lin Chaoming, a member of the Humen Party committee, said that Humen is the intersection point of the cities in the Pearl River Delta, and the transportation network is well-developed. After nearly 30 years of development, Humen clothing industry already has production and sales of industrial cluster base, and cloth accessories wholesale business, garment machinery trade city, forming a unique industrial cluster. There are more than 2000 garment processing enterprises registered in the whole town of Humen, and now there are thousands of garment enterprises on the scale. They have been recognized by the provincial and municipal garment industry upgrading demonstration zones and key supporting industrial clusters, and have successfully cultivated the information transmission cable industry cluster.

According to Tan Zhiqiang, director of Humen economic and Trade Office, Humen now has more than 30 specialized wholesale markets, and has formed a huge business center with a square kilometer centered on Fumin commercial building and the Yellow River fashion city. Among the resident population in Humen, nearly 300 thousand people are engaged in clothing related industries, accounting for nearly half of the total number. The total annual sales volume of clothing industry in 2010 is as high as 20 billion yuan.

Nurturing creative talents out of the first step of transformation

When the clothing industry in Humen was still developing vigorously, the Humen government took a faraway look and held the first China (Humen) International Fashion Fair in 1996. It successfully attracted more than 280 exhibitors at home and abroad, and promoted Humen and Humen brands to the whole country and even the whole world.

After more than 20 years of development, Humen's YISHION, Song Ying, Yi Xun, Yi Min, Hu Xian, Yi Yun ER and other independent brands have been widely known, but really let business enterprises fully recognize brand awareness, or in 2008 the global financial crisis "forced" business transformation. Tan Zhiqiang, director of the Humen economic and Trade Office, said that Humen had spent about 70000000 yuan on R & D, and set up an industrial support fund of 30 million yuan.

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Lack of talent is the biggest weakness.

Brand strategy is a combination of creativity and talent. At this time, the lack of high-end talents in Humen's garment industry suddenly exposed itself, which is difficult to solve at one time. Mr. Xiao, director of Dongguan Yin Hui Toys Limited, sighed that the biggest problem that their factories encountered in the process of converting the order processing mode to the main brand and self developing was talent. In his view, not finding the right compound creative talents is also an important reason for the unsuccessful transformation of many garment enterprises.

"We should give full play to the function of Talent Gathering in the creative industrial base, and implement the system of the chief expert and the cultural master studio." Wu Zhanhui, Secretary of the Humen town Party committee, said that when innovative talents were introduced into the cooperative mechanism, they could explore various forms of distribution such as salary, project wages, brand equity and so on. To this end, a few years ago, Humen set up a clothing innovation center, involved in the field of clothing fabric, design and other innovative areas, with the guidance of the attitude, to promote the introduction of talents and related research and development work.

Weiyuan Island planning includes creative park.

It is understood that the Dongguan municipal government and the Humen town government will jointly invest billions of yuan in Humen Weiyuan Island project. Its planning includes creative parks and university towns. It is easy to see the meaning of the sword of the Humen government. It is estimated that a few years later, the school can be completed, and a high-grade university city with international standards will be established in Humen, which will continuously input high-end talents for Humen. According to the plan of Humen, 100 design studios will be implemented by 2013, 1000 high-end talents will be introduced, the output value of creative industries will reach 500 million yuan, and the number of creative industries will reach 4000.

Of course, Humen people will not miss this stage of the Humen trade fair. They will launch various fashion conferences and host the "Humen Cup" International Youth (women's wear) design competition, which will provide a great stage for fashion enterprises to display their image and brand. At the same time, they will also provide opportunities for domestic and foreign merchants and industry to exchange and cooperate. According to the Humen economic and Trade Office, by 2013, Humen will hold 120 fashion shows throughout the year.

The garment industry in Humen has gone through a development path of "no cards, OEM, brand creation and famous brand". Today, Humen can be described as "strong soldiers and strong horses". It has gradually cultivated more than 80 clothing brands with a certain regional influence, such as YISHION, Song Ying, and Yi Min. More than 30 garment brands have been awarded the brand names above the provincial level, 11 famous trademarks in Guangdong, 3 in China's famous brand products, and more than 5000 registered trademarks have been registered at home and abroad by garment production enterprises. The leading companies, Silver Jubilee technology and Tiger color printing, have become the city's reserve listed technology companies, and are about to rush for gold.

Running exhibitions in different places and adhering to the strategy of "going global"

As Lin Chaoming said, Humen is only a town. After the growth of the total economic volume, its subsequent development will inevitably be constrained by the limited regional and market capacity. Therefore, insiders have pointed out that Humen's choice of "going out" strategy is bound to find greater development space and market.

Reporters learned that from last year, Humen began the road of exhibition in different places. This year's "2011 Dongguan Humen clothing and electronic information products (Shenyang) exhibition fair" has more than 100 exhibitors, and the number of booths is 149 more than that of last year's Zhengzhou. The turnover amounted to 3 billion 960 million yuan, 100 million yuan more than that of last year. The exhibitors were all famous products from Humen, including clothing, clothing, accessories, shoes, electronic products, information transmission cables and so on, of which clothing accounted for 7.

By 2012, the Humen exhibition will be expanded to 3. In addition to the Humen Fair held in November, two exhibition fairs will be held in Wuhan and Chengdu in April and September April, and the Humen brand will continue to be promoted throughout the country so that the new image of Humen's "coastal International Mall" will become more popular.

Tan Zhiqiang said, "the Shenyang exhibition is from the surface, mainly to help Humen enterprises expand the domestic market and seize the market share. From a deeper perspective, it helps Humen enterprises to expand sales channels in a short time, expand sales scope, promote Humen enterprises to Humen, and finally establish Humen brand image."

Here is the rich place of historical resources.

Humen's smoke, cannon, and ancient city walls and other historical sites related to the Opium War highlight the indomitable spirit of the Chinese nation. On the map of tourism resources in Humen Town, there are more nouns in Humen's cultural card, such as the first sweet potato field in the country, the ruins of ancient human beqiu and the former residence of Jiang Guangnai, all of which add chips to Humen's historical and cultural details.

According to historical records, in the eight year of Ming Wanli (1580), Chen Yi arrived at Annan with merchant ship from Humen, and ate a sweet and soft "sweet potato" in the local area, which made him memorable. He managed to acquire the method of planting sweet potatoes and brought the "sweet potato" back to Humen. Now, the first land in China to test sweet potatoes and change the eating habits of Chinese people, Chen Yi's cemetery remains in Humen.

More than 20 years ago, the ruins of the beqiu site excavated in the village of Humen were the ruins of ancient human settlements, including a large number of ancient abandoned shells of human beings, which have existed for 3500 years.

In addition, the former residence of Jiang Guangnai, the famous Anti Japanese soldier, is located in the three Chiang village, the South Gate community of Li Yin yuan. In the last century, Jiang Guangnai's former residence was donated to his country by his descendants. According to statistics from relevant departments, there are more than 30 cultural relics protection units announced in Humen, among which there are many national cultural relics protection units and provincial cultural relics protection units.

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But the title of "cultural desert".

Known as "China's first town", Humen's reputation began with its 170 years ago. After that, it has benefited from the clothing industry in Humen in the past 30 years. With 20 billion of clothing sales, it has become a real Chinese "southern style clothing town".

But what puzzles us is that such a rich and powerful Town, a historic town with thick cultural heritage, can still give people the impression of "cultural desert" except for "selling smoke" and "fighting against insults". In this regard, Tan Zhiqiang, director of the Humen economic and Trade Bureau, explained that Humen can play for tourists and understand that Humen does not have many venues. It is due to the rapid economic development for a long time, resulting in the lack of integration of historical and cultural resources. Although Humen has rich cultural resources, it has been neglected in the past decades. The historical and cultural sites such as the former residence of Chiang Guang Kun, the site of the village of beqiu, the first sweet potato field in the country, and the stone bridge of Guan Yong, are unknown because of their scattered regions and less integration. Even the former site of Lin Zexu's smoking pool was still a weed in 1957, with only one sign. The establishment of Lin Zexu Park and Lin Zexu memorial hall has been a matter of nearly ten years since the founding of new China.

"Although Humen's cultural and historical resources are abundant, they are scattered and single, which are not conducive to the formation of cluster effects. Due to historical reasons, development and protection are lagging behind. " Lin Chaoming, a member of the Humen town Party committee, said that if the Museum of Opium War was located near the narrow Jiefang Road, there were not enough contents for visitors to visit except for two restored tobacco ponds, Lin Zexu sculptures and several dumb guns. Weiyuan fort and Sha Jiao battery were located in Weiyuan island and Sha Jiao community, with inconvenient transportation and single landscape.

The Bejing site, with its cultural flavor, was discovered in the 80s of last century. Although it was a place where ancient humans lived in the Neolithic age three thousand or four thousand years ago, a large number of ancient human remains were unearthed. However, due to lack of protection, cultural relics unearthed from the site can only be stored in museums at both levels in Guangdong and Dongguan.

Industry travel together

Build a famous cultural city

A few months ago, Humen "family members", Secretary of the town Party committee and chairman of the town people's Congress Wu Zhanhui suggested that Humen should achieve a leap from historic towns to famous cultural towns, and everything will usher in a new turning point. It is understood that at present, Humen town has passed the "Humen town planning for the construction of a cultural city" (2011~2020 years), cultural tourism and clothing, information transmission cable, high-end new electronic information, trade and logistics, modern service industry as the six largest industrial cluster and industrial chain in Humen, revitalize the large and small cultural attractions, and start building a cultural city is just around the corner.

"The cultural industry market initially formed with clothing culture exhibition, book and stationery wholesale, printing and publishing, advertising creativity, culture and art training, and so on, brings about 3000000000 Yuan output value to Humen every year." Wu Zhanhui said, therefore, it is necessary to promote the integration of culture and industry. Accordingly, Humen invested heavily in about 6000000 yuan to undertake 170th anniversary large-scale music festivals in commemoration of the Opium War, and invested about 3000000 yuan to publish a number of Humen historical and cultural works such as patriotic general Jiang Guangnai. As a popular cultural feast in Humen, the Humen Cultural Festival is held annually.

"The production of garments in Humen is not very large now, but the volume and volume of business are large. People come to Humen, mostly to buy clothes, so as to develop cultural tourism. Lin Chaoming further explained that Humen has begun to sort out some scenic spots scattered around the community, and the existing scenic spots together constitute a rich tourism resource.

The "cultural tourism" will probably be a win-win way to build Humen's cultural city and economic development.

Trio: upgrading the whole city and building a bigger business circle

Humen Avenue upgrade is high hopes.

The development of Humen Town, which is confined to the existing urban framework, has long been the consensus of Humen people. "This business circle is really crowded." Lin Chaoming said that due to various historical reasons, Humen has earlier formed a center centered on Fumin commercial building and the Yellow River fashion city. It has gathered 20 large clothing wholesale and retail shopping centers, 9 shopping malls with large garment accessories, and nearly 1 square kilometers. Humen is also benefiting from the huge market attraction brought by this clothing business circle and promoting the development of Humen's clothing industry.

Such a dense business circle has brought enormous business opportunities, but also brought huge traffic flow. It has brought enormous pressure to the construction of public infrastructure and the comprehensive management of society, forcing the government of Humen to consider "diversion" and "dredge". If we can break through the existing urban frame structure, Humen town will be more like a molting dragon, and will be more relaxed and confident.

Therefore, the upgrading of Humen Avenue has been placed with great expectations. After the successful transformation, Humen Avenue will connect business leaders and enriching the people's business circle and form a "dumbbell" larger business circle to dilute the density of the increasingly crowded central business circle.

Humen dream "Binhai International Mall"

Humen's existing urban structure needs to be changed completely through the creation of Binhai International Mall, which is also known as the "dream of Humen". In August 4, 2011, Humen officially launched 10 projects, covering almost all aspects of the construction of Binhai International Commercial City, including urban framework works, upgrading of the central area, headquarters economy, exhibition, logistics engineering, electronic information engineering, transportation engineering, cultural engineering, education engineering, sports engineering, environmental protection engineering, and the 10 categories of "three old" transformation, housing and resettlement. There are 54 sub projects with total planned investment of 53 billion 230 million yuan.

According to the planning of these projects, a new round of urban upgrading strategy of "one river and two sides of three plates", the construction of Binhai International Shopping Mall and the new image of the city of Humen are fully developed. On the day of the completion of the project, a seaside International Mall, which is suitable for business, prosperous, strong and happy, will be presented to the world with a brand new look. Humen will thoroughly realize "old appearance" to "new face".

"Binhai" highlights the location advantages and natural resources of Humen. "International" highlights Humen's first mover advantage and openness. "Shangcheng" highlights Humen's industrial advantages and urban functions, with distinct characteristics and rich connotation. Wu Zhanhui said that Binhai International Mall is the scientific orientation and strategic goal of Humen in the current and future period. In particular, it is necessary to build Humen into a hub city for comprehensive transportation, a livable city with hills and sea, a pioneer city for cooperation between Guangdong and Hong Kong, an entrepreneurial city for business and international cooperation, and a vibrant city for cultural creativity.