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Improving Product Quality Is A Powerful Competitive Weapon For Shoe Companies.

2011/11/18 16:40:00 15

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Product Quality Shoes Enterprises Compete For Weapons

along with

footwear

With the intensification of the competitive power of the market environment, whether in the domestic market or in the foreign market, the current situation has witnessed the fierce competition of many shoe enterprises, and as a traditional labor-intensive enterprise in China, the shoe enterprises are facing fierce competition.

Competitive power

The core is to improve the quality of products. Only with excellent product quality can we remain invincible in the international market.

In addition, cooperation with international brands is also a must.

The popularity and market influence of general international brands are large, while most domestic small and medium enterprises are mainly OEM.

management model

There are not many private brands, and the impact will be relatively small. Therefore, footwear enterprises can enhance their own value by building some cooperative relationship with the international brands and borrowing the influence of big brands. Besides, choosing cooperation with big brands can learn their major links such as R & D technology, production process and late market promotion.

Design and development determine the competitiveness of enterprises.

In today's market, the stronger the independent R & D capability of an enterprise, the more competitive it is.

There are numerous small and medium sized shoe enterprises in China, most of which are low-end markets, and the product market is naturally a low-end shopping mall in the three or four tier cities. According to this situation, the future development of shoe enterprises is beneficial and harmless.

For such an enterprise, it is necessary to take the steps of independent research and design. In a shoe factory in Changzhou, Jiangsu, they extend the fabric used for clothing and bags to the production of vulcanized shoes, with the addition of bead designs on them.

Business and American fashion

Brand cooperation

With its beautiful appearance, it has won many American young people's love.

It is worth mentioning that the shoe factory's products from material selection to appearance design and development proofing are independently undertaken by the enterprise. Because of the more "self elements", the profit of this shoe is 5% higher than that of the big brand.

Large single small continuous single refers to enterprises in order to improve their viability, we should strategically work hard.

Every month and every quarter, there should be a large number of orders. Small orders have many challenges, but higher profits will help improve production and management level.

Through small orders, workers contacted and mastered all kinds of shoemaking technology, and management also learned to scientifically and efficiently co-ordinate production.

At the same time, through upgrading equipment, regularly organizing staff training, adjusting recipes, sending designers to exchange and study in large factories and other means, enterprises have gained experience and broaden their horizons, and the quality of products has improved rapidly.

The global economic situation is unpredictable. Export oriented footwear enterprises should launch a series of effective new measures and new methods in the uncertain market situation. These are the basic ways to survive.